Is Shopify actually built for wholesale?

Yes — Brandscope is purpose-built for wholesale and can replace Shopify as your B2B platform. Many brands make the switch when their wholesale volume grows beyond what Shopify’s B2B bolt-on tools can handle cleanly. For brands that also run a D2C Shopify store, Brandscope integrates directly with it so you keep your consumer channel on Shopify while moving wholesale to a platform designed for it.

Not at all. Brandscope integrates with your existing Shopify store, so your D2C setup stays exactly as it is. You add Brandscope as the dedicated wholesale layer to sync inventory, orders, and product. Most brands run both in parallel without any disruption to their consumer channel.

Shopify was built for consumers buying in-stock items where the transaction is immediate. Pre-book (also called indent or forward ordering) is a fundamentally different workflow: retailers are committing to products months before they exist, brands need to manage seasonal allocations, and the whole process involves visual merchandising planning, not just a product catalogue. That’s a wholesale-specific problem, which is why purpose-built platforms like Brandscope handle it natively, while Shopify requires custom builds or third-party apps to approximate it.

Brandscope has a native sales rep portal with built-in access controls, account management, and order workflows. Reps can manage their own retailer relationships, place orders on behalf of accounts, and collaborate with the brand team in real time. This is something Shopify doesn’t support natively you’d need a third-party app or a custom build to replicate it.

Brandscope’s team manages the onboarding process end-to-end including setting up your product catalogue, configuring your pricing rules, and getting your retailers connected and transacting. Unlike Shopify, where you’re largely responsible for configuration and rely on third-party apps, Brandscope includes unlimited support as part of your plan. Most brands are fully operational within a few weeks.

Yes — Brandscope operates in 90+ countries with full multi-language and multi-currency support. Brandscope has offices in both Australia and the UK, and the platform has been built to support international wholesale distribution from the ground up, including territory management and region-specific pricing.

Brandscope operates a global B2B wholesale marketplace that connects brands with retailers. Beyond the open marketplace, Brandscope also makes curated, targeted introductions matching your brand with retailers that are a genuine commercial fit. This is a major difference from Shopify, which has no marketplace or retailer discovery capability at all.