Market and Educate Archives

Brands

Background

GoActive is the Australian distributor for renowned brands including Thule, Konig, Survival First Aid, Viair, and Uvex. Their diverse and technically complex product portfolio spans multiple retail verticals—from automotive, 4×4, and bike, to watersports, baby, ski, outdoor, and specialty categories. Managing such a wide range requires precise inventory oversight and streamlined ordering processes.

Historically, GoActive’s internal sales and operations teams relied heavily on live Excel spreadsheets to track stock availability. While this approach was workable for team members with deep product expertise, it proved cumbersome, non-scalable, and unintuitive for external retail partners—creating friction in the ordering process and limiting growth potential.

As Steve Edmonds, General Manager of GoActive, explains: “While our parent company’s system was tailored specifically for vehicle-focused 4×4 applications, it lacked the flexibility and detailed category segmentation necessary to meet the diverse needs of our broader retailer network. With minimal uptake—just one to two retailer orders per day—it became clear that we needed a more user-friendly, visually-driven platform to better serve our customers and scale effectively.”

Beyond internal limitations, GoActive faced wider market challenges. Retailers today expect seamless digital experiences, real-time inventory visibility, and easy access to rich product information to make fast, informed purchasing decisions. The shift towards eCommerce and digital wholesale platforms accelerated by changing buyer behaviors meant that outdated systems and manual processes no longer met expectations.

To stay competitive and support retailer growth, GoActive needed to embrace digital transformation with a platform that could handle complex product assortments, enable intuitive navigation, and streamline the ordering journey. This digital transformation was essential not only for improving operational efficiency but also for aligning with evolving retail trends and capturing new business opportunities.

Solution

“Having successfully implemented Brandscope in the outdoor and ski industry in a previous role, I recognised it as the perfect fit for our business,” says Steve.

GoActive understood the benefits of adopting an aggregated B2B wholesale eCommerce platform rather than continuing to invest time and resources in developing and maintaining internal systems. Brandscope offered an intuitive, scalable solution that empowered the team to elevate product presentation and streamline the ordering experience across all product categories.

Key platform benefits included:

Visual product presentation: Retailers can clearly see what they’re ordering, enhancing confidence and reducing errors.
Advanced search and filtering tools: Simplifies navigation through GoActive’s extensive and diverse product range.
Range pre-builds: Supports seasonal categories such as ski, footwear, and apparel by enabling curated assortments.
Seamless pre-ordering: Allows buyers to commit to future stock with confidence, supporting inventory planning.

Importantly, Brandscope’s centralised and unified platform eliminated the need for ongoing internal development and maintenance—delivering efficiency and scalability—an outcome that reflects many of the benefits outlined in Brandscope’s white paper on Aggregated B2B Wholesale eCommerce Platform vs Bespoke System.

Outcome

Steve Edmonds shares; “Brandscope has significantly changed how we go to market. With real-time stock visibility, retailers now place orders knowing when products are available—eliminating friction and guesswork.”

In just six months, the impact has been clear:

A 600% increase in daily orders, driven by enhanced real-time stock visibility and a streamlined ordering process.
Substantially higher retailer engagement, with buy plans actively created and product assortments browsed on a regular basis.
Reduced reliance on sales reps for basic information, as retailers now have direct access to data files and media assets through GoActive brand pages.

GoActive’s transition from a bespoke internal system to Brandscope’s purpose-built platform underscores the value of investing in a scalable, retailer-focused solution. By eliminating the complexity of ongoing development, GoActive was able to reallocate resources toward growth and customer engagement—while dramatically improving the ordering experience across its diverse brand portfolio.

Brandscope’s aggregated B2B wholesale eCommerce environment not only delivered the flexibility and visibility GoActive needed, but also aligned with modern retail expectations—enabling the business to compete more effectively in a dynamic market.

The results speak for themselves: accelerated order volume, stronger retailer relationships, and a more agile go-to-market strategy.

If you’re weighing up an aggregated B2B wholesale eCommerce platform versus building your own internal bespoke system, explore the benefits of adopting a proven B2B sales and marketing platform. Discover how choosing an established solution can streamline operations, boost engagement, drive growth, and improve profitability through stronger ROI.

To learn more, read our comprehensive white paper: Aggregated B2B Wholesale eCommerce Platform vs Bespoke System.

“….to build, or not to build?”

CONTACT

Steve Edmonds

General Manager, GoActive

If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the Outdoor Industry. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.

Testimonial

“Brandscope has completely transformed the way we go to market. Moving away from internal systems to a purpose-built platform not only streamlined operations and reduced internal overhead, but also gave us the tools to scale with confidence. Retailers are more engaged, orders are up, and our team can now focus on growth rather than system maintenance.”

Brands

Background

The Brand Exchange, established in 2015, is an innovative company that operates as a virtual subsidiary for leading toy and sporting goods brands. With a mission to drive success through collaboration, The Brand Exchange has rapidly become a top 10 toy supplier in Australia, offering a wide array of products from renowned brands such as Razor and Spikeball. By acting as an intermediary between major brands and retailers, The Brand Exchange manages distribution and marketing across various regions, including Australia and New Zealand.

As The Brand Exchange continued to expand its operations, they recognised the need for a more efficient and scalable solution to handle their wholesale operations across multiple brands. With an expanding product line and an increasing customer base, the company sought a platform to improve order management, particularly for refill and stock service orders. Managing wholesale orders for a diverse product range and numerous retail clients was complex and time-consuming. The Brand Exchange needed a system that could:

Provide quick and efficient access to high-quality retailers .
Simplify and automate the order process for wholesale clients.
Provide real-time stock availability and order tracking.
Allow for easy replenishment of stock across their brands.
Support both toy and sports product orders with scalability to handle future growth.

Stewart Downs, co-founder of The Brand Exchange, recognised that a more efficient, centralised approach was necessary to meet their evolving business needs. It was clear that traditional methods weren’t keeping pace with the company’s increasing demands.

Solution

The solution came in the form of partnering with Brandscope, a B2B wholesale e-commerce platform. Brandscope is a marketplace designed to connect brands with high-quality retailers quickly and efficiently. The Brand Exchange was particularly interested in the unique way Brandscope could provide access to Toyworld Franchise stores, which includes approximately 140 stores already using the platform. The goal was to tap into Brandscope’s marketplace and leverage its ability to connect brands with relevant retailers, accelerating their growth in a streamlined, efficient manner.

Stewart recalls “The introduction came via ARL to our Account Manager Jason. He arranged the demo, and I just happened to sit in on it. I was very impressed with the product, functionality, and ease of use. We quickly decided, ‘Let’s go!’

The process to get started was seamless. Stewart continues, “The implementation was super professional and straightforward. Everything clicked together superbly.” The Brandscope platform allowed The Brand Exchange to easily manage wholesale orders, track stock, and automate invoicing. The platform’s scalability ensured it could grow with The Brand Exchange as their operations expanded.

Brandscope’s ability to profile both the brand and the retailer, and then match the two, became a key selling point. Through an EDM (electronic direct mail), Brandscope could introduce brands like The Brand Exchange to potential retailers, providing them with a snapshot of The Brand Exchange products and an easy way to apply for accounts. The key advantage is that when retailers create buy plans, The Brand Exchange’s sales team can view them and directly reach out to the retailers, enabling faster and more meaningful relationships.

Outcome

The adoption of Brandscope by The Brand Exchange was gradual, but in 2025, it became the exclusive ordering platform for their toy division. The integration with Brandscope streamlined the ordering process, reduced errors, and sped up stock management, providing The Brand Exchange with significant operational efficiencies. Stewart noted, “Take-up was slow in 2024, but we now have it as the only way to order in 2025 for the Toy division.”

The real strategic advantage, however, was in The Brand Exchange’s sports channel. With the majority of stores already using Brandscope, the platform allowed The Brand Exchange to tap into a ready-made network of high-quality retailers. The ability to quickly connect with the right retailers was critical to their growth. “We saw a major advantage in the Sports Channel for us as this is a strategic lever, and the stores are all over Brandscope,” Stewart explains.

The process of being introduced to retailers through Brandscope’s matching system enabled The Brand Exchange’s sales representatives to build relationships quickly and efficiently, unlocking new opportunities for growth. “Brandscope’s ability to introduce us to prospects through automated retailer profiling and matching was a game-changer,” says Stewart. “The platform provided an easy way to grow and access a network of retailers that would have otherwise been difficult to reach.”

The partnership with Brandscope has not only simplified The Brand Exchange’s wholesale operations but has also positioned them to be a leader in the market, leveraging cutting-edge technology to manage stock and relationships efficiently. The collaboration has enhanced their operational capabilities, improved stock management, and fostered stronger retailer relationships—ultimately helping The Brand Exchange grow faster and smarter.

Stewart concludes, “It would be great if the Toy industry got behind Brandscope, as it would help change future behavior in a positive way.”

CONTACT

Stewart Downs

Co-founder, The Brand Exchange

Testimonial

“Partnering with Brandscope has been a game-changer for us. The seamless integration was swift and professional, with minimal disruption to our operations, and the platform’s scalability has allowed us to efficiently manage our growing product range and expanding market presence. With fast access to high-quality retailers, Brandscope has helped us accelerate growth, streamline operations, and drive continued success.”

Brands

Background

Pure Fishing is a leader in outdoor and recreational lifestyle products representing over 30 internationally recognised brands, sold all over the world. The business has operations in 19 countries and a dedicated workforce conversant in 28 languages.

“We run a dynamic business with a lot of moving parts from a brand, product and customer perspective,” said Mitch Birt, ANZ Manager. “Our bespoke B2B was being used by our sales team but lacked the capacity to be a customer-facing solution that our Retail partners could comfortably engage with”.

The Australian fishing industry was still in its infancy with respect to B2B adoption and was still heavily reliant on a Sales Representative based model, centred on a high level of in-store engagement.

“Our sales team were accustomed to the nuances of the current tool and how it dealt with pricing, product filtering and general ordering but it was a big concern pushing it onto our somewhat anti-tech customers, many of whom did not even have POS systems”.

There was the option to invest in internal system updates to make it more palatable to its target audience, but there was still the burden of constant Retailer training and ongoing IT investment to maintain the system’s market viability.

“We also wanted to rid the business of printed catalogues and better manage Retailer requests for digital marketing assets, basic product information such as barcodes and inventory checks. We knew that a customer-facing solution could help with this.

“Our focus really needed to be on building our brands and looking after our customers and consumers,” recalled Mitch, “so a pure-play B2B system that had the capacity to deal with our complexities, be easy to use and known to our Retailers was an attractive option.”

Solution

The Brandscope B2B e-commerce platform was already well established in the Australian and New Zealand fishing markets due to its penetration into the outdoor, sport and leisure retail channels. The system’s unique capacity to manage multiple brands with complicated segmentation and pricing structures, multi-level product filtering across Brand/Division/Segment/Category and the ability to directly integrate with our ERP (SAP) suited the Pure Fishing business model.

The complete stable of brands was loaded onto the Brandscope system under a single release and then segmentation, filtering, pricing and territory allocation tools were applied to coordinate retail views according to Pure Fishing’s business requirements.

“Out of the box, Brandscope could do the vast majority of things that we required from an operational perspective,” recalled Mitch, “but they also worked closely with us on some key custom updates to further refine the functionality to suit our complex wholesale business model”.

“But the real attraction was that the majority of our customers already used the platform for other brands so were very accustomed to logging in, viewing and ordering products, downloading marketing assets and general navigation. Once the SAP integration was in place it was literally a plug-and-play situation and we simply springboarded off Brandscope’s growing market presence.”

The other significant resource draw on the business was the design and printing of catalogues which Retailers were beholden to in the absence of a B2B option.

“Moving away from catalogues was a big concern for us, given everyone’s historical reliance on them for so many years,” stated Mitch. “Brandscope was a valid solution, enabling us to present a live range of constantly changing products to our customers 24/7. Making adjustments at the back-end was also super easy, ensuring that our customers were always looking at accurate product information.”

Outcome

The engagement from Pure Fishing’s retail customer base was instant due to their familiarity with the Brandscope platform and its intuitive flow, making it easy for them to view products, inventory levels, marketing assets and then place refill and pre-book orders.

“It’s been great for our business in that it’s connecting us with remote and smaller format stores that we couldn’t service on a regular cadence due to distance and time restraints”, stated Mitch. “It’s almost like we’re there in-store, working on ranging, whether it’s St Helens, Tasmania or Broome, Western Australia. Customers are also buying with renewed confidence because they can see the inventory levels, know that the product they buy will arrive and are open to trying something a little different simply because it’s so easy to find and order.”

Pure Fishing has also stopped printing catalogues and has invested heavily in maximising the digital environment on Brandscope with informative marketing and educational information that Retailers can also export from the system as required for their POS, B2C and social media platforms.

“Our sales representatives still work intimately with our customer base but we’ve added a whole other level of engagement by providing our customers with a tool that awards them access to an incredible amount of accurate information and immediacy but is also very easy to use.”

“There’s still a lot to do and we’ll always have challenges that push back on new and different ways of doing things which is fine,” stated Mitch. “Our Sales Representatives are seeing the benefits of the system and the incremental benefits of having Brandscope in their sales toolkit as well.”

CONTACT

Mitch Birt

Country Manager (ANZ)

If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the Fishing & Marine Industry. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.

Testimonial

“Brandscope has provided our Retail customers with a new level of independence in dealing with Pure Fishing. The autonomy has led to greater operational efficiencies and increased sales, especially for our smaller independents who are now revelling in a 24/7 connection to our business across sales, marketing and product education. It’s been a great experience for everyone.”

Brands

Background

Hectic is an established UK and European distributor with a sophisticated network of Agents, specialising in incubating and fostering growing American brands into the complex UK/EU market. Historically, Hectic has incubated brands such as O’Neill, Stance, Sun Bum, Arcade, Florence Marine and Simple. Yeti was an exciting and dynamic addition to the stable and presented a challenge with respect to a very broad distribution channel across Action Sport, Lifestyle, Outdoor, Sport and Leisure compounded by multi-lingual and multi-currency requirements. Compounding this was commercial pressure from the US parent company to maintain an aggressive sales growth profile similar to that experienced domestically, and manage the inventory challenges as a result of fast growth and stressed supply chains due to the COVID-19 pandemic. Hectic management knew that a reliance on the traditional sales methods of catalogues, spreadsheet order forms and countless onsite showings would present a challenge in achieving the set targets.

“There’s comfort in trodding the same beaten path”, said Hectic Managing Director, Peter Caldwell, “but in this situation I was dubious that we could achieve the aims of our parent company. Digitisation was a possible solution but it was early days and still somewhat unproven.”

Solution

Hectic adopted Brandscope as the primary online B2B sales portal to support Sales teams and Retailer collaboration in launching, viewing and trading an array of products across a dynamic and sophisticated market throughout the UK and Europe. The platform was integrated into the Bright Pearl ERP to automate the flow of orders and inventory between the two systems ensuring that all parties could seamlessly trade 24/7 in any territory knowing that what they ordered would be delivered. The Brandscope system was initially used to facilitate refill but, as supply chain tightened, it was then used to capture pre-book orders to eliminate inventory risk. 

“Brandscope was presented to us by people that knew the industry and just spoke our language”, related Peter, “and there was an intuitive flow to the system that just made sense. As an old school kind of guy, if I felt comfortable then I was sure that my Retailers and Sales team would be comfortable as well. We bit the bullet and went for it”.

Outcome

Yeti’s growth through the UK and Europe was steady from the onset, with Retailers embracing the tool as the only way to work with their Sales representatives and place orders for the brand. The elimination of spreadsheets resulted in a significant reduction in human order error and the capacity to easily access the Brandscope platform, and know exactly what was available and when, heralded a new level of Retailer independence in growing the brand. The high level of Retailer and Sales Representative engagement allowed Yeti to accelerate the release process, reduce sampling and present the brand to the market with greater immediacy and reach. Greater accuracy in order capture also facilitated more accurate buying allowing for more refill and lower stock obsolescence rates. 

“Seeing the team and our Retail partners embrace the Brandscope platform was exhilarating” said Peter, “and we were able to fortify the processes and protect the brand’s growth against the pressure of an increasingly challenging world brought on by Covid-19 pandemic. More to the point, we were able to grow the brand quickly and efficiently across the UK and Europe and achieve our goals as a business. It was a decision that really paid off”.

If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the Outdoor Leisure & Camping Industry. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.

CONTACT

Peter Caldwell

Yeti Limited

Testimonial

“Brandscope has been a critical cog in our brand incubator business model. It’s helped us to effectively manage rapid expansion of our brand set and collaborate with our sales team and Retail partners with greater immediacy. It’s a tool that has enabled us to sell more and reduce costs simultaneously which is the perfect commercial outcome.”

Brands

Background

Russell Corporation is a subsidiary of Berkshire Hathaway with a wholesale focus on manufacture and distribution of the Sherrin and Spalding brand. The business was configured towards traditional sales methods based on a network of sales representatives and independent Agents who serviced a high volume of leisure and sporting retail stores and clubs. The product release program supported both pre-book and refill of set lines.

“There was a massive reliance on our sales team to be everywhere at once to drive our sales program”, said Nathan Collins, Sales Director “which impeded our efficiencies to launch quickly into the marketplace and pick up refill orders in between our team’s in-store visits. We also saw value time saving efficiencies that a B2B could bring to our team which would allow them to focus on other projects such as broadening distribution, working closer with major accounts and generally working on brand awareness and dollars per door”.

Solution

Implementation of Brandscope B2B platform into the Russell Corporation wholesale business with a complete integration into Microsoft Navision. The 2019 Spalding and Sherrin in-season catalogues were then uploaded and digital flyers distributed to Retail partners to advise how to use the system to view and purchase. Sales teams were then workshopped on best practices and the system officially launched. 

“We were all very committed to getting behind the tool and supporting our sales team as much as possible in the transition”, recalls Nathan, “and Brandscope were very thorough in their support mechanisms. It was obvious that the training team had comprehensive knowledge of the mechanics of the wholesale sales process and garnered support from our team quickly.”

Outcome

The sales team gradually embraced the power of the platform and took more control of the pre-book ordering process by constructing multi-month assortments resulting in deeper and broader commitments. Retailers also engaged gradually and started collaborating with their sales representatives with both pre-book and refill ordering, becoming more independent and taking greater control of their own ranging. Retailer feedback suggested that “shopping on their own terms” resulted in more experimental buying and aggressive replenishment on key selling styles. It also led to greater commitment with clearance given the ease of viewing and ordering. 

“There was a real surge of engagement in the brands once retailers started using the tool,” said Nathan. “Giving our partners more control over their ordering process and greater access to accurate information really took their confidence in the Russell Corporation to another level. It was the same for our sales team who suddenly had more time to focus on the business as opposed to constantly being in the business and channel their energies into areas that provided the greatest return. They also had access to live information and could quickly communicate opportunities to many Retailers quickly. It’s been a great move for the business as a whole, which is very mature, and will set us up for a push into New Zealand providing internal efficiencies and growing sales.”

If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Sport Wholesale E-commerce Platform. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.

Testimonial

“Engaging with Brandscope was like turning a light on in a dark warehouse. Our sales team and retail partners suddenly had a level of inventory visibility that immediately converted to increased sales. We also saw a much higher level of collaboration between them due to the platforms shared order creation functionality which completely busted the myth that digital B2B inhibits personal relationships. If anything, it fostered commercial relationships.”