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B2B Ordering Type
Background
Founded by three friends with a shared vision, ThreeByOne is the powerhouse behind leading denim brands—Abrand Jeans, Rolla’s Jeans, and NEUW Denim. Rooted in progressive youth culture and a desire to create modern, considered jeans designed for life on the move, the company has earned a strong reputation for style, quality, and innovation. As their wholesale business expanded, managing operational complexity became a growing concern—particularly around inventory accuracy and order efficiency.
One of the biggest challenges was keeping stock data consistent between internal systems and what retailers saw online. With products moving quickly, discrepancies would often occur, leading to overselling or customer frustration.
“We needed a way to ensure our B2B platform always showed live stock levels, so our customers weren’t ordering products that had already sold out.” — Angelo Marcantonio, I.T Manager, Threebyone Pty Ltd
At the time, the process was largely manual. Stock-on-hand (SOH) reports were generated by hand, and then shared with B2B customers. Retailers would place orders via email, often typing out style codes and sizes manually, which ThreeByOne staff then had to re-enter into their system—a process that was time-consuming and prone to error.
“Often these orders wouldn’t reflect the correct delivery months shown on our current linesheets, which led to confusion and order issues.”— Angelo Marcantonio
Another friction point was the lack of easy access to product assets. Retailers couldn’t download imagery, barcodes, or SKU details directly from the B2B platform, which resulted in additional back-and-forth communication.
These challenges not only slowed down operations but created unnecessary strain on both sides of the wholesale relationship.
Solution
To address the growing challenges in their wholesale operations, ThreeByOne set out to find a solution that could improve efficiency, accuracy, and the overall customer experience.
They found the perfect fit with two powerful platforms:
Cin7, a cloud-based ERP and inventory management platform built to simplify and centralise operations for product-based businesses. It connects inventory, sales, purchasing, warehousing, eCommerce, POS, and third-party logistics into a single integrated system—eliminating the need for disconnected tools or manual processes. By providing real‑time visibility and control across channels, Cin7 helps brands streamline workflows, improve stock accuracy, and scale more efficiently. It’s ideal for companies looking to reduce complexity while gaining a competitive edge through automation and smarter inventory decisions.
Brandscope, a global B2B sales and marketing platform designed for brands, agents, and retailers to manage wholesale in one central location. From pre-book and refills to digital assets, product education, live inventory, and performance reporting, Brandscope streamlines every stage of the wholesale process in a single, unified platform. It enables real-time collaboration, improves operational efficiency, and reduces costs—empowering businesses to grow faster, trade smarter, and boost profitability through a more connected and efficient wholesale experience.
Together, these two platforms offered the ideal foundation to modernise ThreeByOne’s wholesale operations. By integrating Cin7 with their Brandscope B2B platform, ThreeByOne transformed their workflow—a move they describe as a “game changer.”
The integration provided a live, two-way sync between Cin7 and Brandscope, ensuring that retailers always see up-to-date stock levels in real time—greatly reducing the risk of overselling or miscommunication.
Additionally, this integration also enabled a detailed data flow that includes NET future available inventory by month, taking into account both stock receipted from the manufacturer and existing orders from retail partners.
“Now that Cin7 and Brandscope are fully synced, our B2B customers can see exactly what’s available—right down to future inventory by month. It eliminates so much of the guesswork.”— Angelo Marcantonio
Outcome
The results were significant—achieving a 76% improvement in the speed of indent orders being processed and an 80% uplift in retailer engagement.
“The workflow is so much cleaner and faster—less manual work means fewer errors and a lot more efficiency.”— Angelo Marcantonio
Retailers can now operate with confidence, knowing the information they see is accurate and up to date. They have instant access to everything they need—product imagery, barcodes, SKU details and downloadable assets via the media pack feature—all in one central place.
“It’s taken a lot of friction out of the B2B process. Everyone is seeing the same data, and the experience is seamless from both sides.”— Angelo Marcantonio
The Cin7 <> Brandscope integration is constantly evolving and now includes synchronizations for order status, product, pricing, imagery and payment gateway. This deeper level of integration has significantly improved how ThreeByOne manages its wholesale operations.
“This has really positioned ThreeByOne as the brand of choice when it comes to refilling their in-store inventory.”— Angelo Marcantonio
These improvements have led to streamlined processes, reduced admin time, and fewer errors—all contributing to lower operational costs, resulting in increased profitability. With less friction in their wholesale operations, the team can now focus more on growing the brand and supporting their retail partners.
“It just works—and it keeps everyone on the same page.”
CONTACTS
ThreeByOne
Angelo Marcantonio, I.T Manager,
angelo.marcantonio@threebyone.com.au
Cin7
John Liggett, Partner Manager,
john.liggett@cin7.com
Brandscope
Bryan Heenan, I.T Co-Founder,
hec@brandscope.com.au
Testimonial
“Our strategic integration of Cin7 and Brandscope delivers transformative value for B2B enterprises like ThreeByOne, providing unified inventory intelligence that drives operational excellence and competitive advantage. This technology partnership eliminates traditional supply chain friction points while enabling data-driven decision making that directly impacts bottom-line performance and customer satisfaction.” – Ajoy Krishnamoorthy, CEO, Cin7
Background
GoActive is the Australian distributor for renowned brands including Thule, Konig, Survival First Aid, Viair, and Uvex. Their diverse and technically complex product portfolio spans multiple retail verticals—from automotive, 4×4, and bike, to watersports, baby, ski, outdoor, and specialty categories. Managing such a wide range requires precise inventory oversight and streamlined ordering processes.
Historically, GoActive’s internal sales and operations teams relied heavily on live Excel spreadsheets to track stock availability. While this approach was workable for team members with deep product expertise, it proved cumbersome, non-scalable, and unintuitive for external retail partners—creating friction in the ordering process and limiting growth potential.
As Steve Edmonds, General Manager of GoActive, explains: “While our parent company’s system was tailored specifically for vehicle-focused 4×4 applications, it lacked the flexibility and detailed category segmentation necessary to meet the diverse needs of our broader retailer network. With minimal uptake—just one to two retailer orders per day—it became clear that we needed a more user-friendly, visually-driven platform to better serve our customers and scale effectively.”
Beyond internal limitations, GoActive faced wider market challenges. Retailers today expect seamless digital experiences, real-time inventory visibility, and easy access to rich product information to make fast, informed purchasing decisions. The shift towards eCommerce and digital wholesale platforms accelerated by changing buyer behaviors meant that outdated systems and manual processes no longer met expectations.
To stay competitive and support retailer growth, GoActive needed to embrace digital transformation with a platform that could handle complex product assortments, enable intuitive navigation, and streamline the ordering journey. This digital transformation was essential not only for improving operational efficiency but also for aligning with evolving retail trends and capturing new business opportunities.
Solution
“Having successfully implemented Brandscope in the outdoor and ski industry in a previous role, I recognised it as the perfect fit for our business,” says Steve.
GoActive understood the benefits of adopting an aggregated B2B wholesale eCommerce platform rather than continuing to invest time and resources in developing and maintaining internal systems. Brandscope offered an intuitive, scalable solution that empowered the team to elevate product presentation and streamline the ordering experience across all product categories.
Key platform benefits included:
- Visual product presentation: Retailers can clearly see what they’re ordering, enhancing confidence and reducing errors.
- Advanced search and filtering tools: Simplifies navigation through GoActive’s extensive and diverse product range.
- Range pre-builds: Supports seasonal categories such as ski, footwear, and apparel by enabling curated assortments.
- Seamless pre-ordering: Allows buyers to commit to future stock with confidence, supporting inventory planning.
Importantly, Brandscope’s centralised and unified platform eliminated the need for ongoing internal development and maintenance—delivering efficiency and scalability—an outcome that reflects many of the benefits outlined in Brandscope’s white paper on Aggregated B2B Wholesale eCommerce Platform vs Bespoke System.
Outcome
Steve Edmonds shares; “Brandscope has significantly changed how we go to market. With real-time stock visibility, retailers now place orders knowing when products are available—eliminating friction and guesswork.”
In just six months, the impact has been clear:
- A 600% increase in daily orders, driven by enhanced real-time stock visibility and a streamlined ordering process.
- Substantially higher retailer engagement, with buy plans actively created and product assortments browsed on a regular basis.
- Reduced reliance on sales reps for basic information, as retailers now have direct access to data files and media assets through GoActive brand pages.
GoActive’s transition from a bespoke internal system to Brandscope’s purpose-built platform underscores the value of investing in a scalable, retailer-focused solution. By eliminating the complexity of ongoing development, GoActive was able to reallocate resources toward growth and customer engagement—while dramatically improving the ordering experience across its diverse brand portfolio.
Brandscope’s aggregated B2B wholesale eCommerce environment not only delivered the flexibility and visibility GoActive needed, but also aligned with modern retail expectations—enabling the business to compete more effectively in a dynamic market.
The results speak for themselves: accelerated order volume, stronger retailer relationships, and a more agile go-to-market strategy.
If you’re weighing up an aggregated B2B wholesale eCommerce platform versus building your own internal bespoke system, explore the benefits of adopting a proven B2B sales and marketing platform. Discover how choosing an established solution can streamline operations, boost engagement, drive growth, and improve profitability through stronger ROI.
To learn more, read our comprehensive white paper: Aggregated B2B Wholesale eCommerce Platform vs Bespoke System.
“….to build, or not to build?”
If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the Outdoor Industry. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.
Testimonial
“Brandscope has completely transformed the way we go to market. Moving away from internal systems to a purpose-built platform not only streamlined operations and reduced internal overhead, but also gave us the tools to scale with confidence. Retailers are more engaged, orders are up, and our team can now focus on growth rather than system maintenance.”
Background
Prior to partnering with Brandscope, Jetpilot’s internal team relied heavily on manually collecting and consolidating excel spreadsheet order forms submitted by multiple sales agents across various locations. These orders were then entered into their sales system, enabling the team to then distribute order confirmations and communicate with dealers regarding their orders.
Although this process was manageable for the size of the business at the time, JPI Group recognised the need for more efficient processes. With the addition of more brands coming onboard under the JPI Group umbrella and the expansion of product SKU’s, they understood the manual order management process was becoming increasingly time-consuming. This inefficiency made it harder to maintain the same level of service and support for their growing customer base and evolving needs.
In addition to managing the increasing number of brands and SKUs, JPI Group had to consider its plans for international expansion around sales and territories. As the customer base grew globally, the challenge of coordinating across multiple time zones made it increasingly difficult for the existing team to effectively service these regions.
According to JPI Group’s Follow International Support & Digital Operations, Chris (CJ) Avery, “With these challenges in mind we needed to find a solution and increase efficiencies. The biggest result that we wanted was a simple and effective way that allowed for fast and correct order capture no matter where in the world our customers were. We also needed to greatly reduce the amount of manual and time-consuming work that our service team was doing so that we could better service our customers’ needs outside of orders”.
Solution
JPI Group strategically implemented the Brandscope platform across its brand portfolio, including Jetpilot. This seamless integration with their ERP system, NetSuite, optimised the synchronisation of order and inventory management. The enhanced connectivity allowed for real-time collaboration between the sales team and retail buyers, driving significant improvements in operational efficiency.
Additionally, order frequency experienced a notable increase. By providing retailers with up-to-date stock availability and future inventory forecasts, the sales team was able to shift their focus to boosting sales and strengthening client relationships. This led to improved in-store brand visibility and substantially higher sell-through rates.
Outcome
“The most significant improvement we observed with Brandscope was the substantial reduction in time spent on order collection and data entry. What once took hours or even days to enter manually was now seamlessly transferred to our sales system, requiring no human interference or additional handling to capture and manage the data,” said Chris.
This process increased efficiencies around pre-book orders as well as helping reduce the time involved for their service team in communicating real-time stock availability when dealers needed to reorder. Dealers using Brandscope gained immediate access to current stock levels, allowing them to effortlessly place orders for inventory as needed. This, partnered with an automated feed into the sales system further expedited the process from order placements to orders being shipped. Overall, the customer experience with ordering became much quicker and more efficient.
In addition to providing real-time access to products as needed, Brandscope also centralised product details into a single reference point. This significantly reduced the volume of emails and communication required for dealers to obtain the necessary product information for their own sales platform or staff training.
These improvements not only enhanced operational efficiency but also freed up valuable time for sales teams and service staff. With less time spent on administrative tasks, they were able to focus more on meeting customer needs beyond the sales process.
“As our company has grown over the years, so too has Brandscope. This has allowed us to continue to increase our service standards by opening new pathways to better facilitate our customers needs and expectations as the retail landscape continues to change”.
Testimonial
“Brandscope has helped us to streamline and make ordering for our customers easier and in turn helped us to manage and control the ordering processes as well. This has enabled us to better service our customers’ needs and help drive our business further.”
Background
Founded in 1984 by brothers Fernando and Santiago Aguerre, REEF was born out of their love for the beach and surfing. Inspired by their active, beach-centric lifestyle, they set out to create high-quality, ultra-comfortable sandals that could seamlessly transition from the beach to the streets. What started as a small project has since evolved into a global brand, and today, REEF sandals represent more than just footwear – they embody the pursuit of the REEF DREAM.
Before partnering with Brandscope, REEF faced several challenges in managing their inventory and reorder processes, which made it difficult to efficiently serve their retail partners. Retailers often struggled with stockouts of popular Reef products, resulting in missed sales opportunities, while other stores overstocked, leading to unsold inventory and dead stock.
The reordering process was complex and time-consuming, requiring retailers to navigate lengthy product catalogs and multiple communication channels, which caused delays and errors in order fulfillment.
In addition, without real-time data and analytics, Reef had difficulty accurately forecasting demand, leading to misaligned inventory levels across different locations.
Sales representatives also found themselves spending a significant amount of time manually managing stock levels and processing orders, leaving little time to focus on building relationships with retail partners.
Solution
Reef strategically integrated Brandscope into their in-house AS/400-based ERP system to streamline the automated flow of orders, inventory, and product status. By uploading product releases and setting up pricing schemes on the platform, Reef immediately provided retailer buyers with access to a comprehensive assortment of wholesale products across various channels. This integration ensured that both sales and retail teams had real-time, 24/7 visibility into available inventory, significantly enhancing efficiency and decision-making.
As part of this integration, Reef implemented Brandscope’s Quickfill feature, which allowed retailers and sales reps to reorder products with just a few clicks, greatly simplifying and speeding up the reordering process. This feature eliminated the need for manual, time-consuming steps and enabled faster, more accurate stock replenishment.
Comprehensive training was also implemented for their sales team, ensuring they were fully equipped to leverage the new system. With this training, sales representatives gained a solid understanding of how to use Brandscope’s features, enabling them to quickly assist retailers.
In addition, Brandscope’s forecasting and analytics tools helped Reef gain deeper insights into purchasing trends, ensuring Reef had the right inventory available at the right time, all the time!
Outcome
Through Brandscope, Reef saw measurable improvements across several key areas. Inventory management became much more efficient, with stockouts and overstock situations significantly reduced. This allowed Reef to ensure that retailer partners were consistently stocked with the right products, minimising lost sales and improving supply chain reliability.
The Quickfill feature played a key role in boosting refill sales. Retailers were able to restock faster, resulting in a 25% increase in refill orders. This contributed to a significant rise in overall sales, with the women’s segment of the business even doubling in sales since joining Brandscope.
The streamlined ordering process also helped strengthen Reef’s relationships with retailers. The intuitive, efficient refill system fostered trust and loyalty, as retailers appreciated the ease of restocking and the consistency of product availability. Sales representatives were able to focus more on pushing key products to retailers, emphasising best sellers and encouraging them to keep these popular items in stock. This not only helped increase sales but also reinforced the strength of the Reef brand.
In addition to these gains, Reef saw a notable increase in profitability and operational efficiency. By reducing manual work and automating many processes, Reef was able to lower operational costs and achieve better alignment between supply and demand, resulting in improved profitability.
By addressing these refill challenges, Brandscope’s Quickfill feature not only improved Reef’s operational efficiency but also enhanced their profitability, bolstering their position in the retail market and strengthening relationships with retail partners.
Tim Barr states “In the footwear game, ensuring that your retail partners can quickly and efficiently refill on your products is absolutely critical to maintain in-store brand presence. Brandscope has introduced a much more collaborative and immediate relationship with our partners for mutual benefit. The platform has helped us get to the next level.”
If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the footwear Industry. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.
Testimonial
“Brandscope has helped to optimise administrative processes, simplified order entry, and boosted efficiency throughout our business and sales teams.”
Background
Since 1962, Havaianas has been a global ambassador of Brazilian culture around the world, celebrated for its iconic rubber sole and vibrant, summer-infused designs. With annual sales exceeding 250 million pairs across more than 100 countries, Havaianas has solidified its status as the essence of modern flip flops, beloved by beachgoers and trendsetters worldwide. From the bustling streets of Brazil to the prestigious galleries of New York’s renowned contemporary art museums, Havaianas stands as a global icon.
Havaianas is characterised by a sophisticated supply model, comprising large stock service lines, multiple indent seasons, diverse pricing mechanisms and an incredibly broad product range with long production lead-times and disjointed seasonality due to the Brazilian manufacturing base. When the Brazilians are starting to wind down, the Aussies are just getting started! With that comes a compressed order-to-supply window and the importance of successfully capturing orders quickly and efficiently during the sales process is paramount.
According to Havaianas General Manager, Tom Nolan, “When I joined Havaianas over eight years ago I was surprised that such a significant brand was relying on spreadsheets to capture such a high volume of orders and then importing those orders back into their SAP ERP with limited analysis. The obvious answer was to implement a refined and automated platform like Brandscope to get more control over the order process and maximise the all sales opportunities across products and supporting point of sale. It didn’t take much to convince the CFO to allocate budget to the tool as it represented an immediate return on investment for both sales and marketing.”
Solution
Havaianas integrated Brandscope into their SAP ERP and uploaded both indent and refill collections onto the platform. This integration streamlined the process by automating the upload of individual retail orders into the SAP environment against the relevant retail partner account. It also automated the update of available inventory at size level for current and future months within Brandscope, ensuring that all sales and retail users had a 24/7 view of all available inventory.
Following the integration, Brandscope launched an EDM campaign targeted at retail partners, informing them about the partnership and guiding them on how to access and use the system for placing both indent and refill orders. Marketing assets were also uploaded onto the platform to facilitate the simultaneous capture of product orders and relevant POS requests during the indent process.
To enhance marketing efforts, a dedicated Havaianas brand landing page was created within Brandscope, featuring links to videos, lookbooks, lifestyle imagery and other supporting assets to promote key product lines and marketing themes effectively.
As part of the configuration process, educational and marketing assets were also uploaded at product level to enrich storytelling capabilities and ensure that retail buyers and their associates had all the relevant information at their fingertips to formulate accurate buying and marketing decisions.
Retailers were grouped into relevant geographic territories and connected with respective sales representatives and independent agents to foster collaboration in indent and refill ordering. The final step involved comprehensive training for all users, ensuring continuous engagement and maximising its beneficial impact.
“The onboarding process was slick”, recounts Tom, “and was finalised over a ten week period ensuring minimal disruption within the business. A number of our retail and sales partners were also familiar with the tool so the scene was set for a quick adoption which was very important to upper management.”
Outcome
The introduction of Brandscope reduced their sell period by four to six weeks and allowed Havaianas a crucial extra month in lead time to facilitate early and comprehensive fulfillment. The earlier data collection also contributed to the business intelligence and manufacturing decision making processes in identifying key sellers within the collections which could be supported with additional stock purchases.
“Reducing the guesswork has made the business more efficient and most importantly has reduced inventory issues which has resulted in less discounting and a more curated offer”, said Tom. “When it comes to in-season business, they say you can’t predict the weather, but you can plan for it and Brandscope allows our partners to immediately respond in our peak period.”
Havaianas experienced a considerable sales spike when the system went live, eventually resulting in a 30%+ increase in refill business within the first 24 months of implementation. This surge typically occurred between Sunday and Tuesday which anecdotally was the result of hot and sunny weekends.
“The platform delivered a level of immediacy and market connection that we’d not experienced previously”, summarised Tom. “It was a two-way data feed between the business and our partners whereby retailers could order 24/7 and respond quickly to demand, and Havaianas could get a quick read on the market and supply accordingly.”
“Our retail partners really embraced the independence that the Brandscope platform awarded them with respect to both accurate and timely information which allowed them to really support the brand (… and also their customers) at an unheralded level.”
Retailer’s improved access to a ‘one stop shop’ for digital and physical brand assets improved ordering efficiency and allowed customers to pick and choose a bespoke range of marketing and educational assets that aligned with the seasonal buy to support both in-store and direct to consumer digital marketing.
“With over 880 national doorways, communication was historically a pain point, especially for the dissemination of marketing paraphernalia,” recalls Tom, “but the introduction of Brandscope has ensured Havaianas can distribute assets quicker to market and manage obsolescence based on availability and global direction. As a marketing tool, the platform has proven to be incredibly powerful and effective.”
By implementing the Brandscope sales and marketing platform, Havaianas have reinvented the approach to market responsiveness and asset management, positioning the business as a more agile and customer-focused brand. By integrating digital and physical asset distribution into a seamless platform, Brandscope has streamlined operations, enhanced partner engagement, and optimised their product offering to meet global demands effectively.
Testimonial
“Implementing Brandscope into the Havaianas business process was a game-changer for our sales teams and retail partners. It streamlined our operations, reduced guesswork and significantly improved efficiency across our sales and marketing initiatives.”
Background
Toyworld is Australia and New Zealand’s largest network of independent toy retailers and has been serving local communities for over 50 years through a member based model of over 150 stores, showcasing a vast array of leading global toy and hobby brands across an average of 400sqm premium retail floor space per outlet.
Toyworld support office makes available an import range to complement local brands available from globally recognised brands including Mattel, Lego and Bluey.
“Dealing with so many members directly for this import range is a logistical challenge”, said Toyworld General Manager, Sven Karlsson. “We have seasonal product releases which are tied to manufacturing deadlines meaning that we have little leeway in gathering orders and submitting them for approval”.
The tight manufacturing lead-times were further compounded by an inefficient order collation process requiring spreadsheets and PDF sent to members to collect orders.
“Each new release was quite a challenging process which took weeks to complete and was an inefficient process,” clarified Sven. “There was also room for error where orders were being double entered from a spreadsheet into a centralised purchasing platform from which the manufacturing PO’s were generated. “We simply needed a more efficient way to collect orders which provide our members more variety around product ranges and higher margin sales”.
Solution
Brandscope’s unique indent ordering system represented an opportunity for the Toyworld group to consolidate the ordering process onto a single, intuitive platform that integrated directly into the business’ M3 ERP for PO generation.
The system’s powerful templating functionality enabled Toyworld to create and distribute tiered online assortments (i.e. Buy Plans) to the relevant retail groups for fast order review and approval.
“The Brandscope Buy Plan Templating and assortment building function dramatically reduced the preparation time by at least 60% in constructing and distributing these assortments to our members in one hit and also made it much easier for them to review, collaborate with us to confirm their orders.”
Outcome
The primary goal was to expedite the product release and associated order collation process which was achieved on the first launch.
“We expected member engagement to be slow initially given the historical reliance on more traditional sales methods such as catalogues and spreadsheet order forms,” said Sven. “This simply wasn’t the case, with over 90% of our members immediately engaging with the tool resulting in manufacturing PO’s being placed on time”.
“The general feedback from our members was that that tool was quite intuitive and visual, with all the required and relevant information easily accessible to make the correct purchasing decisions”.
For the buyers, engagement also meant more immediate access to important data for internal POS and social media systems to expedite the sales and marketing process.
“Brandscope was a familiar system to our team”, summarised Paul Scott, buyer of Barossa Toyworld, “as we’d previously used it to purchase other brands. Having Toyworld on the system has made it a lot easier and efficient to place orders on new product lines and gather the required data to drive our POS and socials independently, instead of having to rely on HQ to feed the information through. We support a lot of brands, so it’s essential that we’re able to engage with them in a timely manner and support our business needs.”
“Having the direct link to our members means that we can now considerway to expand the product offering,” said Sven. “We can launch more product lines in tighter timelines to create instore diversity and drive marketing campaigns with greater immediacy and efficiency for the benefit of our customers and our own business. It’s been a great initiative and has fostered immediate dividends.”
Testimonial
“Brandscope has streamlined and energised our engagement with our members across the ordering and marketing process and has set the business up for a far more collaborative and unified member engagement with our import program in the future.”
Background
Frank Green is an Australian based manufacturer and wholesaler of award winning reusable drink-wear products with a simple and honest approach to sustainability – build beautifully designed and innovative products that people love and use over and over again!
In the succinct words of Asian Sales Director, Hus Korucan, “As a purpose led company at Frank Green, we’re not just selling products; we’re spearheading the charge against single-use plastics.”
Frank Green distributes to thousands of wholesalers globally across a myriad of channels including lifestyle fashion, action sport, outdoor leisure, pharmacy and cafe outlets.
The diverse Retail footprint, coupled with a high volume of smaller, independent orders, resulted in a logistical challenge to capture an ever increasing high volume of orders and payments quickly and efficiently as the business expanded.
According to Hus, “Time is not our friend and we’re on a mission to scale aggressively and get our product in front of Retailers and into the hands of consumers as quickly as possible to make a positive sustainable impact.”
“Though we adopt traditional wholesale strategies such as Agent networks to liaise with prospective retailer partners, we needed a sales and marketing tool to empower the networks capacity to expedite the sales process and fuel our distribution plans.”
With any growing business, the importance of strong cash flow management was also a priority.
Solution
Frank Green completed an exhaustive global due diligence process to source a wholesale B2B ordering platform that supported sales, marketing, product education and payment processing while integrating seamlessly with their Netsuite ERP system.
“Brandscope ticked all the right boxes with respect to functionality and an intuitive user interface,” confirmed Hus. “We work with an incredibly diverse customer base with an extraordinary variance in technical capacity so the system needed to be super easy to use for our retail partners and sales teams, but also feature powerful functionality to deliver on our demanding business requirements.”
Brandscope was integrated into the Netsuite ERP to support the automated flow of orders, inventory and product status. A core product and point-of-sale collection was then loaded onto the platform and immediately exposed to thousands of Retail buyers across a diverse assortment of wholesale channels.
The Stripe supported e-commerce payment gateway was then installed to support both bank card and direct debit transactions for settlement of at-once orders.
“Brandscope had been working with Netsuite for many years and had a sophisticated order and inventory module that could be loaded directly into the ERP. We had to make some bespoke adjustments to cope with our own internal payment processing customisations and multi-level pricing structures, all of which the Brandscope IT onboarding specialists managed expertly.”
Outcome
“Before integrating with Brandscope’s wholesale payment gateway,” recalled Hus, “our manual invoicing process was consuming precious hours that we knew could be better spent on customer service and environmental impact.
“Since transitioning to Brandscope’s Stripe powered payment gateway, the change has been truly transformative with over 95% of our customers engaging with the ordering tool and paying online at checkout! It was a result well beyond our expectations and has allowed us to grow quickly and efficiently with financial stability.”
“The refined ordering and payment process has significantly reduced the chances of stock outs and improved the Order-To-Cash cycle by about two weeks which has been an extraordinary result for the business.”
Frank Green’s Retail partners now receive immediate confirmation of their orders, providing them with the assurance they need to trust in the business order processing and shipping efficiency. The dual support for credit card and bank transfer payments caters seamlessly to Retailers’ payment preferences resulting in management’s desire to extend the payment option to all New Zealand customers also.
“Perhaps most importantly,” claims Hus, “our warehouse team now has instant visibility of confirmed orders. This has not only sharpened our dispatch times but has also ensured that our sustainable products are reaching the right places at the right time—maximising our impact on the planet.”
Frank Green’s Retailer partners are also enthusiastic about the Brandscope platform from an ordering and payment standpoint.
“Frank Green is a fabulous product and we genuinely want to support the program,” states Greg Rummans, owner of Urban Beach in Australia. “Brandscope just makes it super easy to view, order and pay for the product resulting in consistent re-orders from our end. We’re also able to act quickly on any new products they post online meaning that we’re always keeping the brand fresh instore. It’s a big commercial and sustainable win for everyone.”
Testimonial
Thanks to Brandscope, we’ve seen a tangible acceleration in our operations which is a key piece in our mission to make sustainable living irresistible.
Background
Sito Shades, an exceptional eyewear brand with its roots in Australia, is renowned for crafting meticulously handcrafted, premium fashion sunglasses that serve as both a style statement and a testament to artistry. Their exquisite eyewear is available not only in Australia but also across the United States and New Zealand. Operating under the banner of The Leisure Collective Group, a B Corp-certified company headquartered in Western Australia, Sito Shades proudly stands alongside distinguished brands like Otis Eyewear, LayDay, and Creatures of Leisure.
The Sito team recognized the pressing need for a sales platform that could empower retailers by granting them the autonomy to independently place orders. The Leisure Collective had previously adopted with success diverse brands limited the initiation of orders to the sales team, on behalf of retailers. This approach had its constraints, heavily reliant on communication between sales representatives and retailers. These limitations led to logistical challenges, especially during high-demand periods or when sales team members were on leave. The business sought a more intuitive, collaborative, and user-friendly solution to enhance its operations.
Solution
The Leisure Collective strategically implemented the Brandscope platform across their entire brand portfolio. This comprehensive integration with the company’s ERP system, NetSuite, effectively synchronized the order and inventory processes, enabling real-time collaboration between the sales team and retail buyers. As a result, efficiency was significantly improved, and order frequency saw a noteworthy increase. By granting retailers access to current stock availability and future stock forecasts, the sales team redirected their focus towards enhancing sales and cultivating client relationships, ultimately elevating in-store brand presence and much higher sell-through rates.
Moreover, the business now had the added advantage of a comprehensive repository of marketing and product training materials. This enabled them to deliver product knowledge and promotional activations directly to their retailer network, further boosting their sales efforts. The ability to review past orders remained integral to ensuring a seamless and well-organized ordering process, benefiting both customers and the business with thorough transaction records.
Outcome
Brandscope has streamlined the pre-booking process, making it easier for retailers to place more than seven orders per store. This enhancement has optimised the order placement process and improved the overall synergy between Sito Shades and their retail partners. Notably, the Sito Sales Team has considerably reduced the time spent on phone order processing, which has allowed them to redirect their efforts toward valuable face-to-face interactions with retailers. This shift has enabled them to enhance merchandising, introduce new product ranges, and foster the growth of their customer base.
According to Elle Smith – Sito Inventory Manager “We sought a system that provided our retailers with the freedom and convenience to shop and place orders while enabling our sales team to dedicate more time to visiting customers on the road. Additionally, the platform’s capability to establish a visually appealing showroom, complete with easy access to our marketing assets is an incredibly powerful feature”
Additionally, Sito Shades has witnessed a marked reduction in administrative hours dedicated to order processing within their customer service team. This newfound efficiency has liberated the team to channel their energy into other critical areas of business development and customer service. In other words, Brandscope increased Sito’s business productivity, which led to positive growth.
Testimonial
“We sought a system that provided our retailers with the freedom and convenience to shop and place orders at their convenience while enabling our sales team to dedicate more precious time to visiting customers on the road. Additionally, the platform’s capability to establish a visually appealing showroom, complete with easy access to our marketing assets is another valuable feature.”
Background
Pure Fishing is a leader in outdoor and recreational lifestyle products representing over 30 internationally recognised brands, sold all over the world. The business has operations in 19 countries and a dedicated workforce conversant in 28 languages.
“We run a dynamic business with a lot of moving parts from a brand, product and customer perspective,” said Mitch Birt, ANZ Manager. “Our bespoke B2B was being used by our sales team but lacked the capacity to be a customer-facing solution that our Retail partners could comfortably engage with”.
The Australian fishing industry was still in its infancy with respect to B2B adoption and was still heavily reliant on a Sales Representative based model, centred on a high level of in-store engagement.
“Our sales team were accustomed to the nuances of the current tool and how it dealt with pricing, product filtering and general ordering but it was a big concern pushing it onto our somewhat anti-tech customers, many of whom did not even have POS systems”.
There was the option to invest in internal system updates to make it more palatable to its target audience, but there was still the burden of constant Retailer training and ongoing IT investment to maintain the system’s market viability.
“We also wanted to rid the business of printed catalogues and better manage Retailer requests for digital marketing assets, basic product information such as barcodes and inventory checks. We knew that a customer-facing solution could help with this.
“Our focus really needed to be on building our brands and looking after our customers and consumers,” recalled Mitch, “so a pure-play B2B system that had the capacity to deal with our complexities, be easy to use and known to our Retailers was an attractive option.”
Solution
The Brandscope B2B e-commerce platform was already well established in the Australian and New Zealand fishing markets due to its penetration into the outdoor, sport and leisure retail channels. The system’s unique capacity to manage multiple brands with complicated segmentation and pricing structures, multi-level product filtering across Brand/Division/Segment/Category and the ability to directly integrate with our ERP (SAP) suited the Pure Fishing business model.
The complete stable of brands was loaded onto the Brandscope system under a single release and then segmentation, filtering, pricing and territory allocation tools were applied to coordinate retail views according to Pure Fishing’s business requirements.
“Out of the box, Brandscope could do the vast majority of things that we required from an operational perspective,” recalled Mitch, “but they also worked closely with us on some key custom updates to further refine the functionality to suit our complex wholesale business model”.
“But the real attraction was that the majority of our customers already used the platform for other brands so were very accustomed to logging in, viewing and ordering products, downloading marketing assets and general navigation. Once the SAP integration was in place it was literally a plug-and-play situation and we simply springboarded off Brandscope’s growing market presence.”
The other significant resource draw on the business was the design and printing of catalogues which Retailers were beholden to in the absence of a B2B option.
“Moving away from catalogues was a big concern for us, given everyone’s historical reliance on them for so many years,” stated Mitch. “Brandscope was a valid solution, enabling us to present a live range of constantly changing products to our customers 24/7. Making adjustments at the back-end was also super easy, ensuring that our customers were always looking at accurate product information.”
Outcome
The engagement from Pure Fishing’s retail customer base was instant due to their familiarity with the Brandscope platform and its intuitive flow, making it easy for them to view products, inventory levels, marketing assets and then place refill and pre-book orders.
“It’s been great for our business in that it’s connecting us with remote and smaller format stores that we couldn’t service on a regular cadence due to distance and time restraints”, stated Mitch. “It’s almost like we’re there in-store, working on ranging, whether it’s St Helens, Tasmania or Broome, Western Australia. Customers are also buying with renewed confidence because they can see the inventory levels, know that the product they buy will arrive and are open to trying something a little different simply because it’s so easy to find and order.”
Pure Fishing has also stopped printing catalogues and has invested heavily in maximising the digital environment on Brandscope with informative marketing and educational information that Retailers can also export from the system as required for their POS, B2C and social media platforms.
“Our sales representatives still work intimately with our customer base but we’ve added a whole other level of engagement by providing our customers with a tool that awards them access to an incredible amount of accurate information and immediacy but is also very easy to use.”
“There’s still a lot to do and we’ll always have challenges that push back on new and different ways of doing things which is fine,” stated Mitch. “Our Sales Representatives are seeing the benefits of the system and the incremental benefits of having Brandscope in their sales toolkit as well.”
If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the Fishing & Marine Industry. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.
Testimonial
“Brandscope has provided our Retail customers with a new level of independence in dealing with Pure Fishing. The autonomy has led to greater operational efficiencies and increased sales, especially for our smaller independents who are now revelling in a 24/7 connection to our business across sales, marketing and product education. It’s been a great experience for everyone.”
Brands
Background
Brand Collective had recently secured the Reebok brand from the Adidas group and had sold in two seasons using legacy systems comprising printed selling tools such as importable order forms, catalogues and looks books. The preparation of these tools was drawing deeply on limited in house resources and also impacting the operational efficiencies in launching collections and collating orders, in essence impeding the brands growth.
“The Reebok brand was a newcomer to the Brand Collective stable” advised Staurt Conlan, Head of Reebok Wholesale, “and still beholden to legacy systems which was impeding growth potential. It was becoming increasingly obvious that the “new” Reebok needed something far more dynamic and user-friendly for our Retailers to Agents to really capitalise on the brand’s potential”.
“Our business model is heavily oriented towards pre-booking”, outlines National Sales Manager, Stuart Wright, “and the corporate ERP module we had access to did not provide the functionality to cater for the nuances this type of selling demanded. It’s a very visual and collaborative process between our internal and external sales team and our Retail partners. We also wanted to adopt a more sustainable wholesale model and divert the need for traditional sampling and cataloging to something more digital. We began the due diligence process to find a suitable vehicle and Brandscope emerged a solid contender based on market feedback and review of alternate options, both domestically and internationally.”
Solution
The Brand Collective parent company, PAS Group, had already implemented the Brandscope platform across the entire brand stable with a full integration into the companies AP21 ERP system, so had already experienced considerable operational efficiencies for both pre-book and refill selling. This established and proven technical structure offered an opportunity for Reebok to quickly migrate across and launch the next seasonal collection.
“We were in an enviable position,” said Stuart, “in that there was a myriad of real market case studies that we could review, proving Brandscope’s capacity to both launch and maintain fast growing brand’s across a diverse independent retail base. It was literally a ‘plug and play’ situation where we folded into the systems that the PAS Group already had in place”.
The pre-existing processes allowed Reebok to quickly load and launch the Apparel and Footwear pre-book collections for Second Summer 2024 to over 180 independent Retailers.
Outcome
The improvements in operational efficiencies in order receipt and processing were the obvious impacts, with orders flowing directly into the AP21 ERP, thereby eliminating order forms and the inevitable complications around importation.
“Everything was just so much more streamlined, easy and accurate,” recounted Stuart, “which made the entire pre-book process faster from an administrative perspective. Our team works on very tight timelines and we saved about two weeks across an eight week period which gave us more time to analyse orders and place early manufacturing PO’s. I’m sure we’ll see an improvement in our inventory holding as a result.”
The system was also quickly adopted by Reebok’s independent sales team who found the platform considerably more intuitive than the legacy system, allowing them to collaborate efficiently with Retailer customers.
“Our Retailers also found the platform very easy to use, which meant that we could gravitate away from legacy systems with minimal push-back and energise the pre-book process even more,” said Stuart. “Now that our Retail partners have used the system for pre-book and enjoyed the experience, we’re in a strong position to launch in-season collections”.
The stronger connection that Reebok now has with their Retailers and Agents will backbone the launch of injection collections into the market to drive newness and further fuel the brand’s increasing popularity.
“Immediacy is the key for Reeboks current profile,” shared Stuart, “and we’re in a very good position to consistently offer customers new injections off the back of high performers and capture a high volume of orders quickly and in a more streamlined manner. There’s a great deal of upside in adopting the Brandscope platform for pre-book and refill.”
If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the footwear Industry. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.
Testimonial
“The Brandscope B2B e-commerce platform has been instrumental in stimulating and managing Reebok’s growth potential in the independent wholesale marketplace. It’s delivered considerable operational efficiencies, was a streamlined rollout and has been embraced by our Retailer and Agent partners as an intuitive and effective sales and marketing tool.”
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Brandscope is a Globally Recognised B2B Wholesale Ecommerce Sales & Marketing Platform.
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Brandscope is a globally recognised B2B wholesale and e-commerce platform with a proven capacity to deliver brands, agents and retailers a more economical, collaborative and sustainable way to conduct wholesale trade.
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