We’re excited to share that Munro Footwear Group (MFG) has further expanded its partnership with Brandscope, incorporating a third brand from its portfolio, Bobux, into our platform. This follows their successful integration of Ziera and most recently Mollini.
Established in 1991 in New Zealand, Bobux has grown from humble beginnings to become an iconic shoe brand in the baby and kids footwear industry, with a presence in over 40 countries.
Natasha Barber, MFG’s General Manager of Wholesale Kids, shares, “We’ve already seen the advantages from Bobux’s presence on Brandscope, including improved transactions and a more seamless experience between our agents and wholesale clients around the globe. We are excited to continue our partnership with Brandscope.”
Optimising Inventory Management for Better Efficiency and Growth
Efficient inventory management is crucial to meeting supply and demand for Bobux. That’s where Brandscope’s B2B wholesale platform excels. Brandscope is designed to streamline inventory processes, providing Bobux with a seamless solution that reduces the risks of stockouts, improves operational efficiency, and ultimately drives greater sales and profitability. This level of precision is essential for Bobux, for which consistent availability and timely deliveries are key to meeting the needs of customers.
Brandscope offers a tailored solution to the complex challenges of managing inventory across multiple brands. With Brandscope, MFG can streamline stock control, track demand more effectively, and enhance supply chain efficiency for each brand in their portfolio. Brandscope delivers real-time stock updates, empowering brands like Bobux to make informed data-driven decisions that drive cost reduction and enhance overall operational efficiency.
MFG’s Path to Sustainable Growth with Brandscope
Brandscope is not just a tool to optimise operations—it’s an investment in the future. Brandscope is laying the foundation for sustainable growth. This ongoing partnership with MFG is not just about streamlining processes but about setting the stage for long-term success and stronger relationships.
As Bobux continues to grow and reach new markets, Brandscope will play a pivotal role in ensuring their products remain available and in demand. With the power of automated replenishment, accurate forecasting, and real-time insights, the Bobux team can focus on what they do best—creating exceptional shoes for growing feet—while Brandscope takes care of the rest.
We’re excited to continue working with MFG and look forward to watching Bobux grow just like their customers growing little feet. Welcome aboard Bobux.
