Brandscope Unveils the Future of B2B Wholesale Software at ISPO 2023

In a strategic move to fortify its presence on the global stage, Brandscope is thrilled to announce the participation of its Co-founder and Technical Director, Bryan “Hec” Heenan, at ISPO 2023. Renowned for his visionary contributions to the industry, Heenan will represent Brandscope at this prestigious event, where the brand will unveil groundbreaking features and offer unwavering support to its worldwide network of Brand, Agent, and Retailer customers.

ISPO: Global Nexus for Outdoor and Sport Advancements

Expressing the significance of ISPO, Heenan affirms, “ISPO is the pinnacle of the global stage in Outdoor and Sport.” Brandscope recognises this platform as an invaluable opportunity to not only showcase novel features but also to engage with a diverse audience of industry stakeholders. The event serves as a testament to Brandscope’s commitment to continuous innovation in the Outdoor and Sport sector and ongoing support of global partners such as Yeti, Stance and XTM who will also be attending ISPO.

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Revolutionizing Inventory Management with Superfill

At the heart of Brandscope’s ISPO showcase is the revolutionary Superfill feature. Heenan elaborates, “Our new Superfill feature allows Retailers to map their POS sale systems into Brandscope, generating semi-automated refills.” This innovation represents a significant stride in inventory management, particularly benefitting the independent wholesale industry. Brandscope anticipates a positive reception from stakeholders seeking to enhance their inventory management capabilities.

Adapting to Market Dynamics: E-commerce Payment Gateway Engagement

Acknowledging the evolving landscape of consumer markets, Brandscope has observed a notable surge in e-commerce payment gateway engagement from Retailers. Heenan notes, “We’re witnessing a considerable increase in e-commerce payment gateway engagement due to an escalation of smaller orders being placed on the system.” This strategic adaptation aligns with Brandscope’s commitment to providing Retailers with flexible payment solutions, catering to the demands of a challenging market

Vision: Empowering Global Relationships

Beyond technological advancements, Heenan sees ISPO 2023 as a platform to strengthen connections globally. “It’s a fabulous opportunity for us to showcase new features and support our global Brand, Agent, and Retailer customers,” he emphasises. Brandscope’s participation underscores its dedication to fostering collaborative relationships, transcending geographical boundaries and ensuring comprehensive support for its expansive network.

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Join the Future of Outdoor and Sport at ISPO 2023

As Brandscope’s Co-founder and Technical Director spearheads the brand’s representation at ISPO 2023, the company invites industry enthusiasts, partners, and stakeholders to witness the unveiling of cutting-edge features and technology. From Superfill’s inventory management prowess to strategic e-commerce payment solutions, Brandscope’s showcase is a testament to its commitment to shaping the future of the Outdoor and Sport industry.


Be part of this transformative experience and join us at ISPO 2023, where the future of Outdoor and Sport is redefined. Brandscope at ISPO 2023 is not merely an exhibition but a dynamic intersection of innovation and collaboration. 

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Sell Smart, Sell Easy, Sell More.

Whether you’re an established global fishing and outdoor brand or an emerging superstar, Brandscope B2B is the best way to sell more, reduce costs, market & educate, and expand wholesale distribution. Our system’s unique, feature-rich environment, empowers collaboration between Suppliers, Agents and Retailers to do business better and take your brand to the next level.

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Sell More, Faster​

Brandscope empowers your sales and marketing departments to launch pre-book collections quickly and gather orders efficiently from retail partners. Unique digital marketing tools ensure effective communication of your brand story and pre-book promotions, keeping retailers well-informed as they collaborate with sales to create meaningful assortments and orders.

Seamlessly integrated with your ERP, Brandscope provides real-time inventory availability, giving Sales Reps and Retailers the confidence to make accurate refill purchases. Experience faster e-commerce sales with our “Quickfill” tool, reducing the online refilling process to just four clicks. Or use our stock modeling feature coupled with barcode scanning capacity for automated refill based on target inventory levels.

Comprehensive reporting features, including Excel and PDF downloads, filters, and pivot tables, help you identify and fill gaps for immediate and future needs.

Reduce Costs and Protect Margins

Boosting sales is one thing, but if it’s plagued by increasing distribution costs then you need to question your processes. True profit is a combination of driving sales and cost reduction simultaneously which is a heck of a challenge. 

Reduce or even eliminate expensive catalogues and tempt your Retailers with 24/7 access to an intuitive, dynamic, interactive digital environment. Reduce sampling and excite your customers with powerful 360-degree imagery and video to enrich the wholesale sales process. Empower your sales team to be more efficient and cost-effective and collaborate with more customers across broader channels. Achieve greater inventory control and use analytics to identify what to buy more or less of and reduce obsolescence.

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Streamline Digital Marketing and Education

Marketing your brand and providing education about your products are critical parts of the sales process. Brandscope marketing automation software intertwines these two elements into the wholesale sales process, ensuring that your sales team and retail partners have quick 24/7 access to relevant information. This enables them to make informed decisions and consistently expose your brand message clearly at every opportunity.

Whether it’s during a product showcase or on the retail floor when interacting with consumers, Brandscope offers the easiest way to market your brand and educate retailers and consumers about your products. It empowers your sales team and retailers to download point-of-sale (POS), business-to-consumer (B2C), and social media assets for effective selling and brand promotion. Additionally, Brandscope allows you to showcase your brand story in a highly visual and interactive environment. You can also launch and track powerful campaigns to drive commitment and loyalty to your brand.

Expand Your Local and Global Marketplace

Brandscope offers a dynamic local and global marketplace across a broad selection of distribution channels offering considerable opportunity to grow your brand. We match you with other entities and pave the way for communication and a trading relationship while being respectful of data privacy.

Growing within an established market can be challenging! Brandscope segmentation feature empowers selling into alternate markets without cannibalising core distribution channels

Or capture unknown opportunities for new products or categories within your current channels using Brandscope’s automated demand capture tool that intuitively caters for future delivery dates and production schedules.

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Ready to see how Brandscope
can transform
your business?

Brandscope is effective because it’s an easy-to-use tool for your Sales team and Retailers. We cater for the complex nuances of the wholesale B2B industry and specialise in “human enabling technology” that elevates industry collaboration. We’re also priced effectively and offer an alternative to building your own resource-hungry B2B platform!

  • If you’re a reader, have a look at these informative Case Studies that expose Brandscope’s direct commercial impact.
  • If you’re a “looker”, watch this short video explaining the key system features that will revolutionise your wholesale sales and marketing processes.
  • And if you prefer human engagement, book a quick online demonstration.