Speed. Focus. Forward.
Peak Distribution has just taken a giant leap forward, marking their first brand ‘Giro‘ on the Brandscope platform — and they’re only just getting started!
With over 30 years of heritage in cycling and snow gear innovation, Giro is a brand defined by relentless performance, meticulous attention to detail, and a drive to push boundaries. That same mindset was reflected in their recent launch on Brandscope, completed in just three weeks — a record turnaround that highlights the strength of collaboration and a shared commitment to excellence between Giro, Peak Distribution, and the Brandscope team.
“This partnership was about more than just ticking boxes,” says Todd Hickling, General Manager at Peak Distribution. “Brandscope understood our growth ambitions and the level of service we need to deliver to our retail partners — not just today but into the future.”
Now live on Brandscope, Giro is set to unlock a new level of opportunity for retailers, particularly through its first season prebook launch SP26. Making it a gamechanger for how the brand engages with their wholesale partners.
“At Giro, it’s not just gear, it’s a mindset,” says Todd “Their obsession with performance and our passion for delivering the best service makes this launch something really exciting for retailers across Australia and New Zealand.”
Their retailer partners now have access to a whole new set of tools and offerings through the Brandscope platform, making it easier and more efficient to purchase and sell their products.
- Priority Access to high-demand seasonal products
- Exclusive Colours only available through prebook channels
- Tailored Range Planning and personalised sell-through support
- Assured Supply during peak demand periods
- Enhanced Marketing Support with ready-to-use digital assets and in-store materials
Why Choose Brandscope When Streamlining Processes and Selling Prebook for Growth?
The pressure is on when brands launch new products into the market. Manufacturing deadlines, prebook minimums, and compressed timeframes across multiple channels make the process complex and demanding — and in wholesale, every second counts.
Brandscope was built to meet that pressure head-on. By combining powerful functionality with intuitive tools, it enables brands to streamline prebook campaigns, maximise sales, and strengthen retailer relationships — all within a single, integrated platform.
At the heart of it, Brandscope empowers sales teams and retailers to collaborate seamlessly to create strategic, high-impact prebook orders. These orders are carefully constructed by month, category, colour, and price to drive in-store brand presence, improve sell-through, and meet commercial targets.
Brands can load a wide array of digital assets — from lookbooks and technical spec sheets to videos and animated banners — at every level of the platform, including brand, release, and product. These assets are visible on all working pages, ensuring every retail buyer is equipped to make the most informed decisions possible.
The result? A seamless, scalable prebooking process that helps your business move faster, smarter — and with greater impact across every wholesale touchpoint.
What’s Next for Peak Distribution?
With Giro now live, Peak Distribution is ready to roll out more brands on Brandscope, extending the benefits of a single, integrated B2B platform across their entire wholesale network. Retailers can expect better stock transparency, faster order turnaround, and more collaborative buying — all while they continue to scale without needing to switch systems.
This milestone is more than just a platform launch — it reflects a shared vision between Peak Distribution, and Brandscope: to deliver premium product experiences with precision, and efficiency, while expanding market reach and driving profitable growth.
Welcome on board, Giro. We look forward to riding this journey together!
If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the Action Sport Industry. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.
Brandscope has the tools and knowledge to help you grow your company. Don’t pass up the chance to explore new pathways of business efficiencies and sales growth opportunities. Contact us today to see how Brandscope can be a strategic partner in reaching your company’s objectives.
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