At Brandscope, we’re passionate about helping brands and retailers ride smarter, more sustainable waves of growth. That’s why we’re proud to welcome McTavish, a true pioneer in surf culture, to the Brandscope platform.
Founded by Bob McTavish in 1962, the brand helped shape the shortboard revolution and has become a symbol of craftsmanship, authenticity, and style. For over 60 years, McTavish has continued to push the boundaries of board design and more recently, elevated heritage apparel. The brand remains deeply committed to innovation, function, and storytelling—designed by surfers, for surfers.
As McTavish’s wholesale operations expanded, they recognised the growing complexity of managing multiple systems and channels. The need for an efficient, scalable solution became clear—and that’s where Brandscope stepped in.
“We’re excited to announce that McTavish is officially live on Brandscope, something many of our retailers have been asking about for a while now,” said Ben Wallace, General Manager of McTavish.
“With stock already flowing through the system, we’ve hit the ground running and hope this makes ordering even easier.”
Brandscope enables McTavish to centralise their wholesale operations in one intuitive platform—covering pre-books, refills, and clearance orders with ease. Real-time visibility into stock, digital catalogues, and retailer-friendly ordering tools mean fewer manual errors, better forecasting, and a more streamlined experience for everyone involved.
But the value doesn’t stop at operational efficiency.
With access to Brandscope’s curated wholesale marketplace, McTavish is now connected to a wider ecosystem of like-minded retailers. The platform’s intelligent profiling tools match brands with retailers based on store type, customer base, and product category—facilitating stronger, more strategic B2B relationships.
The move also supports McTavish’s long-term vision for digital transformation, giving them greater control over brand presentation, merchandising, and retail engagement. Retailers can access everything they need—from new season releases to digital assets—within a consistent and professional online environment.
As McTavish prepares for their upcoming 2026 Delivery 1, 2 & 3 indent, the timing couldn’t be better. Brandscope’s proven capabilities in supporting seasonal launches will help ensure a smooth rollout while providing retail partners with an elevated, end-to-end wholesale experience.
At Brandscope, we’ve always prioritised quality, craftsmanship, and connection. This partnership reflects our shared commitment to delivering meaningful results for both brands and retailers through modern, scalable technology.
We’re stoked to stand alongside McTavish as they continue to lead the surf industry with purpose and authenticity.
Welcome aboard!
If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the Lifestyle Fashion Industry. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.
Brandscope has the tools and knowledge to help you grow your company. Don’t pass up the chance to explore new pathways of business efficiencies and sales growth opportunities. Contact us today to see how Brandscope can be a strategic partner in reaching your company’s objectives.
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