Thrills, the iconic Australian brand known for its bold, creative, and sustainable approach to fashion, has taken a significant step forward in its B2B wholesale landscape by teaming up with Brandscope, a leading B2B wholesale e-commerce sales and marketing platform. This partnership aligns with Thrills’ commitment to its core values—blending contemporary streetwear with vintage-inspired designs, and reinforcing their dedication to sustainability.
At the heart of Thrills’ success is their collection of high-quality materials and eco-friendly practices, ensuring that each piece not only stands out in terms of style but also contributes to a more environmentally-conscious future. In partnering with Brandscope, Thrills aims to enhance its wholesale operations by embracing a platform that helps streamline the wholesale process while maintaining their commitment to innovation and sustainability.
Thrills chose Brandscope as their number one B2B platform due to its exceptional features that set it apart from others. Marketing and collaboration with retail partners have always been a key part of Thrills’ brand strategy, which is why the ability to market their brand effectively and provide product education are crucial components of their sales approach. Brandscope’s marketing automation software integrates these elements seamlessly into the wholesale sales process, ensuring that Thrills’ sales teams and retail partners have quick access to the most relevant and up-to-date information. This enables everyone involved in the buying process to make informed decisions while consistently conveying the brand’s message.
“Partnering with Brandscope allows us to streamline our wholesale processes while staying true to the heart of our brand—style, sustainability, and collaboration,” says Willie Marshall, Thrills Wholesale Sales Manager. “The ability to share our story and product education more effectively with our retail partners is a game-changer, ensuring that we continue to deliver the right message and products to the market, faster and more efficiently.”
Accelerating Brand Storytelling and Collaboration with Brandscope
Thrills’ products carry a story—one of style, sustainability, and cultural impact—and being able to tell this story repeatedly to their retail partners has a major influence on both purchase decisions and product sell-through. Brandscope makes this easier by allowing Thrills to upload a variety of digital assets at the product level, ensuring that retailers can easily access these materials while making purchasing decisions.
Additionally, Brandscope’s Whiteboard feature has taken sales collaboration to the next level for Thrills. This virtual tool allows suppliers, sales teams, and retailers to brainstorm, plan, and strategise in real time. The Whiteboard tool streamlines the entire merchandise planning process, enabling coordinated deliveries by month and color, and fostering a more efficient, transparent approach to wholesale collaboration. This real-time collaboration helps teams stay agile, responsive, and ready to adapt in the fast-paced wholesale landscape.
With Brandscope in their corner, Thrills is ready to continue its journey on the never-ending road to paradise, pushing forward as one of the most innovative, culture-defining lifestyle brands in the industry. The partnership signifies more than just an operational shift—it’s a commitment to enhancing their brand’s legacy while staying true to their roots in style, sustainability, and collaboration.
If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the lifestyle fashion Industry. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.
