The 2025 AFTA Tackle Show is returning to the Gold Coast Convention & Exhibition Centre, bringing together Australia’s leading fishing and outdoor lifestyle brands, retailers, agents, and suppliers. As the premier trade event for the tackle industry, it’s where relationships are strengthened, new products are launched, and businesses prepare for the seasons ahead.
This year, Brandscope is proud to sponsor Friday’s Trade Day, showcasing how our cutting-edge B2B wholesale e-commerce sales & Marketing platform is helping the fishing and marine industries embrace a smarter, more connected future. With digital transformation accelerating across the sector, we’re excited to support brands and retailers ready to modernise how they work.
Brandscope is built to simplify wholesale operations, enabling suppliers and sales people to better collaborate with their retail customers. Our platform centralises everything from pre-book to refill orders and digital assets—helping fishing brands sell more, reduce costs, market & educate, and expand distribution with precision.
We’ll be casting the spotlight on powerful features all designed to keep wholesale operations smooth and future-ready:
• Whiteboard Merchandising Planner
• Superfill EDI Automated Refill
• Barcode Scanning
• Digital Media Management
• Payment Gateway
• Demand Capture & Forecasting
Already trusted by global exclusive Fishing, Marine and Outdoor partners – Pure Fishing, Dometic, JM Gillies, AFN Fishing & Outdoors, Malosi, The Mad Hueys, GoActive Outdoors, Reef Brazil, Havaianas, Amer Sports Group, Smith Optics, Dragon Optics, and Frank Green. Brandscope connects over 55,000+ active retailers and 500+ brands across 90 countries and is the preferred platform for brands wanting to do better business.
“Brandscope has provided our retail customers with a new level of independence in dealing with Pure Fishing. The autonomy has led to greater operational efficiencies and increased sales, especially for our smaller independents who are now revelling in a 24/7 connection to our business across sales, marketing and product education. It’s been a great experience for everyone.” Mitch Birt, ANZ Manager, Pure Fishing.
If you’re in the fishing and marine industry and looking to future-proof your wholesale operations, there’s no better time to explore what’s possible. We’ll be live at AFTA, ready to chat, connect, and show how Brandscope can help your business thrive.
See you at the 2025 AFTA Tackle Show—where we’re reeling in a smarter future for wholesale.
If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B wholesale E-commerce sales & marketing platform for the fishing & marine Industry. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.
