A Truly Effective B2B Wholesale E-commerce Platform for the Fashion & Accessories Industry

Brandscope is designed for fashion and accessories businesses that sell products through retail partners.

The platform supports:

• Emerging and established fashion brands
• Apparel and accessories suppliers
• Multi-brand distributors
• Independent sales agents
• In-house wholesale sales teams
• Retail buyers and dealer networks
• Businesses operating across multiple territories or currencies

Brandscope is particularly relevant for brands managing seasonal releases, future delivery dates, wholesale price lists, product variants, retailer-specific access and ongoing replenishment.

Emerging brands can centralise their wholesale sales process as they grow. Larger businesses can connect Brandscope with existing enterprise resource planning, accounting and e-commerce systems while coordinating multiple brands, territories, sales teams and retail accounts.

A B2B fashion platform should help brands present products clearly, capture accurate orders, educate retail partners and support wholesale growth.

Brandscope combines the following wholesale capabilities:

• Pre-book and indent ordering: Launch future collections and capture retailer commitments before production or delivery.
• Refill and reorder tools: Give retailers access to current inventory and make repeat ordering faster.
• Visual assortment planning: Build wholesale orders by factors such as category, delivery month, colour and price.
• Digital marketing and product education asset management: Store product imagery, videos, technical information, marketing content and educational assets in one environment.
• Product storytelling: Use digital assets throughout the sales process to help sales teams communicate product benefits and brand stories to retail buyers.
• Retailer asset distribution: Provide approved marketing and product education assets to retail partners for use across their direct-to-consumer, point-of-sale and social media channels.
• Retailer marketplace: Use algorithmic matching to help brands identify relevant retail partners and support domestic and international distribution growth.
• Inventory visibility: Share current and future product availability using information from connected business systems.
• Customised wholesale pricing: Show approved buyers the prices, discounts and incentives assigned to their accounts.
• Territory and access controls: Control which users can view specific brands, releases, catalogues and products.
• Wholesale payments: Support payment collection for eligible refill orders through an integrated payment gateway.
• Reporting and exports: Review wholesale activity and export information for further analysis.

These capabilities help brands reduce manual administration while giving sales teams and retail buyers a consistent source of product, pricing, inventory, education and marketing information.

Learn more about pre-book and indent ordering and wholesale refill and replenishment.

Brandscope gives fashion brands a central environment for storing and managing digital marketing and product education assets associated with their products and collections.

These assets can include product imagery, videos, technical information, marketing content and educational materials.

Sales teams can use these assets during the wholesale sales process to explain product features, communicate brand stories and give retail buyers more context when making purchasing decisions.

Approved assets can also be disseminated to retail partners for use across their own direct-to-consumer websites, point-of-sale environments and social media channels.

This helps brands maintain more consistent product messaging across their retail network while giving retailers content they can use to promote products, increase brand exposure and support sell-through.

Brandscope includes a retailer marketplace designed to help brands identify relevant retail partners.

The marketplace uses algorithmic matching to connect brands and retailers based on relevant characteristics and commercial fit.

This gives brands an additional way to grow their wholesale distribution network beyond existing retailer relationships.

Brands can use the marketplace to identify opportunities in their domestic market as well as pursue international retail distribution.

Brandscope connects a fashion brand’s product information, wholesale sales process and retail network.

1. Connect product and inventory data

Product, inventory, pricing, order and order-status information can be exchanged between Brandscope and other business systems through an application programming interface, CSV files or a hybrid connection.

2. Build and publish wholesale releases

The brand creates digital product releases containing imagery, product details, delivery information, pricing, marketing assets and product education content. These assets can support product storytelling during the wholesale sales process and can also be shared with approved retail partners for use across their own marketing channels.

3. Collaborate with sales teams and retailers

Sales representatives can work with retail buyers to build seasonal assortments, create suggested orders and communicate product information. Approved retailers can also access Brandscope directly to browse products and place orders.

4. Connect with relevant retail partners

Brandscope’s retailer marketplace uses algorithmic matching to help brands identify relevant retail partners and pursue new wholesale distribution opportunities domestically and internationally.

5. Return order information to the operational system

Order information can flow back to the brand’s connected enterprise resource planning or accounting system for processing, fulfilment and order-status management.

This creates a connected workflow from product presentation and buyer education through to retailer discovery, ordering and fulfilment.

See the complete Brandscope implementation and onboarding process.

Brandscope can integrate with enterprise resource planning, accounting, inventory and e-commerce systems.

Depending on the connected system and the requirements of the fashion brand, an integration may exchange:

• Product and variant information
• Current and future inventory
• Wholesale pricing
• Customer information
• Submitted orders
• Order-status information

Brandscope supports application programming interface, CSV and hybrid connections. The integration process begins with technical due diligence so the required systems, data fields and workflows can be assessed before implementation.

Brandscope currently identifies integrations with systems and platforms including SAP, NetSuite, Microsoft, Xero, MYOB, Shopify and Magento. The exact information exchanged depends on the capabilities of the connected system and the agreed implementation scope.

Explore Brandscope partnerships and integrations.

Brandscope is a cloud-based wholesale platform that can be accessed through a web browser. It supports fashion brands, agents, sales teams and retail buyers operating in Australia and international markets.

Brandscope has an Australian office in Burleigh Heads, Queensland, as well as a United Kingdom office. The platform is used across more than 90 countries and currently supports English, German, Spanish, French and Portuguese.

Supported currencies include Australian dollars, New Zealand dollars, US dollars, British pounds, euros, Danish kroner and Swedish kronor. Additional currency requirements can be discussed during onboarding.

Brandscope also provides onboarding assistance and ongoing support for brand, agent and retailer users.

For brands looking to expand their wholesale network, Brandscope’s retailer marketplace can also help identify relevant retail partners and support distribution growth in domestic and international markets.

General e-commerce platforms are primarily designed to facilitate online commerce. Fashion wholesale often requires additional workflows around seasonal ordering, product education, retailer collaboration and distribution growth.

Brandscope combines wholesale commerce with two capabilities that are particularly important for fashion brands.

First, Brandscope supports digital marketing and product education asset management. Brands can store product assets, use them for storytelling during the wholesale sales process and distribute approved content to retailers for use across direct-to-consumer, point-of-sale and social media channels.

Second, Brandscope includes a retailer marketplace that uses algorithmic matching to help brands identify relevant retail partners and grow their distribution domestically and internationally.

Brandscope also supports fashion-specific wholesale processes such as pre-book ordering, refill ordering, inventory visibility, customised wholesale pricing and sales-representative collaboration.

A general e-commerce platform may still form part of a fashion brand’s technology stack. Brandscope is designed to complement these systems by providing a specialist environment for wholesale sales, product education, retailer collaboration and distribution growth.

Yes. Brandscope supports pre-book or indent ordering for future collections and refill ordering for available inventory.

Pre-book tools help sales teams and retailers build future assortments by criteria such as category, delivery month, colour and price.

Refill tools help approved retailers identify available products and place repeat orders more efficiently.

These workflows allow fashion brands to support both seasonal forward ordering and ongoing in-season replenishment within the same wholesale platform.

Yes. Brandscope can display customised wholesale pricing based on the buyer, brand, category or agreed pricing structure.

Pricing can include flat discounts, tiered incentives and volume-based offers.

Access and pricing controls help ensure each approved retailer sees the products and commercial terms assigned to its account.

Brandscope can support emerging fashion brands that are developing their wholesale retail network, as well as established businesses managing larger sales operations.

Emerging brands can use the platform to centralise wholesale ordering, present products professionally, manage digital marketing and product education assets and support retailer collaboration.

Brandscope’s retailer marketplace can also help growing brands identify relevant retail partners and pursue new domestic and international distribution opportunities.

Suitability depends on the brand’s wholesale model, product catalogue, retailer network, integration requirements and internal resources. These factors can be assessed during the discovery and implementation process.

No. Brandscope provides the B2B wholesale sales, marketing, product education and ordering environment, while an enterprise resource planning system generally remains responsible for core operational functions such as inventory, fulfilment, accounting and order processing.

Connecting the systems allows relevant product, inventory, customer and order information to move between the wholesale platform and the operational system.

Brandscope can therefore complement an existing enterprise resource planning, accounting or e-commerce system rather than replacing the entire technology stack.

Businesses can explore the available Brandscope integrations and technology partnerships to understand how the platform can connect with existing systems.

A fashion brand should assess whether a B2B platform supports the complete wholesale relationship, not only online ordering.

Important capabilities include:

• Seasonal pre-book and future-delivery ordering
• In-season refill and replenishment
• Product variants and visual merchandising
• Current and future inventory visibility
• Retailer-specific pricing and product access
• Sales-agent and buyer collaboration
• Digital marketing and product education asset management
• Product storytelling during the wholesale sales process
• Distribution of approved marketing assets to retail partners
• Support for retailer direct-to-consumer, point-of-sale and social media marketing
• Retailer marketplace and brand-retailer matching
• Domestic and international wholesale growth tools
• Enterprise resource planning and accounting integrations
• Multiple currencies and territories
• Reporting, security and user permissions
• Onboarding and retailer support

The right platform should help a fashion brand manage existing wholesale relationships while also supporting product education, retailer marketing and future distribution growth.

Brandscope is used in over 90 countries globally. The system currently offers English, German, Spanish, French and Portuguese though new languages are being added continuously. The platform’s unique intuitive flow mimics the traditional wholesale process ensuring that it’s easy to use regardless of the language and location.

Brandscope is used in over 90 countries globally and offers a variety of currencies, including USD, AUD, NZD, GBP, EUR, DKK and SEK though additional currencies can be catered for on request. All currencies are supported by a sophisticated pricing engine which caters for an array of discounts and incentives, ensuring that Users are able to view and purchase products at their individual rates.

Brands was designed around the traditional wholesale principals of pre-book/indent, inseason refill and specials/clearance. All functionality is focussed on empowering the relationship between Sales and Retail users to collaborate online in real-time and maximise the result. For pre-book, Brandscope offers a powerful visual assortment tool which enables Users to work simultaneously on constructing future buys by category, month, colour and price while featuring all relevant brand and product marketing to support decisions. The system also offers the fastest and easiest refill method on the B2B market called Quickfill which is literally four clicks to order. It also supports unique pricing and campaign mechanisms to promote and incentivise clearance releases.

Brandscope is a sales, marketing and educational tool designed for the wholesale industry where a Supplier (and associated Sales teams) is selling and marketing hardgood and softgood products to a Retail or Dealer entity. It also caters for vertical retail operations chracterised by a licensee or franchisee retail Supplier/Retailer model The system supports pre-book, refill and clearance selling methods across any wholesale industry (e.g. Action Sport, Outdoor, Homewares, Fashion, Sport etc.).

Brandscope was designed around the principle of Salespeople (e.g Independent Agents, Customer Service, inhouse sales teams etc.) collaborating intimately with Retail dealers. The system’s functionality facilitates timely engagement between these entities in the formulation of pre-book, refill and clearance product orders, while promoting the relevant marketing and education information to ensure informative purchases. Alternatively, the platform can be used specifically for either Salesteams or Retailers to drive greater efficiencies and sales opportunities resulting in improved customer satisfaction and profitability.

Brandscope integrates directly into Supplier ERP platforms ensuring that all Orders, Inventory and Order status’ flow freely and timely between the two systems resulting in considerable time savings and efficiencies. Products and associated images can be populated directly into Brandscope via a CSV download and mapping process or pushed directly to the platform via a product API though it’s important to note that all automated integrations are dependent on the Supplier ERP’s capacity.

As with any “tool” getting the most out of it begins with engagement. Brandscope offers unlimited support to your salesteam and Retailers to learn about and feel confident in using Brandscope and capitalising from the platform’s many sales boosting features. Salesteams are able to build and distribute constructive suggested orders (e.g. pre-books, best sellers, back in stocks, new injection products) to their Retail dealer customers quickly and efficiently ensuring that every opportunity is maximised. Retailers can access Brandscope 24/7 from any global location to view and purchase your products instantly. Brandscope also offers a unique marketplace function which introduces your brand to relevant Retail dealers anywhere in the world. At its very core, Brandscope empowers people to do more, faster and achieve a better result.

Absolutely. The Brandscope platform helps you to take the first step towards reducing and eventually eliminating expensive catalogues. It provides a path towards reducing your product sampling commitments and presenting your brand in an exciting digital environment using high definition 360 degree photography and video. It empowers your internal and external sales teams to be more efficient, effective and productive with less. It delivers greater independence to your retail dealers to access and engage with administrative and marketing information to take the pressure off internal Supplier resources. As an analogy, Brandscope is to a Supplier what a nail gun is to a builder… a tool that allows you to do more, faster with less.

Brandscope is a cloud-based platform that can be accessed globally 24/7 using any web browser. The system supports laptops, desktops, tablets and is being refined for mobile devices. If you’ve a computer that can access the internet then you’re good to go.

Brandscope is designed to increase your sales with Retail dealers and reduce costs associated with wholesale pre-book, refill and clearance trade. In the first year as the system embeds into Supplier workflows, greater efficiencies will be realised as Sales teams and Retailers adopt new, exciting methods of working together. It’s in the second year that the momentum really builds and Brandscope entrenches, resulting in fewer catalogues and samples, lower sales team costs, less pressure on internal administration resources, greater inventory efficiency and general improved employee capacity to do more with less. Compounding this will be more sales driven by improved customer interaction and collaboration and market expansion. Brandscope captures the estimated return on investment using a Supplier Value Analysis model which inputs Supplier variables to illustrate the first two years of return. If you’d like to know more, book a time with our sales team who will take you through the process.

Brandscope is a leading edge sales, marketing and educational tool to ensure that the entire digital wholesale sales process is catered for. The system stores an array of digital marketing brand, release and product level assets which can be quickly accessed by users for use in B2C, POS and social media platforms. Retail floor staff can also access videos and other relevant technical information to ensure they’re well informed to deal with consumer queries.

Brandscope is a cloud based SaaS product which can be globally accessed using any hardware medium (e.g. desktop, laptop, tablet, mobile etc.) with internet access.

Brandscope is a cloud based Saas product which can be accessed 24/7 via the internet. The system does not require a server and is upgraded continually with new features that can be accessed by users.

Brandscope integrates via API, CSV or hybrid with an array of Enterprise and SME ERP platforms for the automated data flow of orders, inventory (current and future) and product. Our technical engineers have a wealth of experience in connecting to both off the shelf and bespoke systems and are well adept at doing the “heavy lifting” to ensure a seamless integration. Click here to speak to our technical team to learn more.

Information is power and Brandscope was designed to work on very low connectivity (e.g. 2mbps) to ensure that you’re connected 24/7 when working, be it in an geographically isolated area or in a trade show “bunker”. Where there is no connectivity, Brandscope offers high quality exportable digital PDF catalogues and exportable/importable .xlsx and .csv order files.

Brandscope takes data security seriously and invests in data protection. We implement security measures and maintain policies and procedures to meet required data security standards, and we will continue to take all necessary steps to improve our information security level. Brandscope runs on AWS servers that have rigorous security certification, which is documented here. We will never sell, share, or disclose Personally Identifiable Information in any way.

Brandscope provides unlimited support to all Brand, Agent and Retailer users as part of the contract at no extra cost. During the initial integration and Territory/User/Product set-up process you will be allocated an Onboarding Specialist who will guide you and your team through each project milestone, engaging with the relevant Brandscope professional (e.g. integration specialists, sales specialists etc.) as required. On GO LIVE you will be allocated an Account Manager who specialises in your particular distribution channel (e.g. Action Sport, Fashion, Outdoor etc.) to ensure that “they speak your language” and guide you through the system functionality with your specific needs in mind. There is also ample online support in the form of “how to” videos, FAQ questions, articles, BLOGS and general help files. You can also contact the Southern or Northern Brandscope offices to speak to your Account Manager or Customer Service personnel. Unlike many wholesale SaaS providers, Brandscope also reaches out to specific Retailer users under your instruction to teach them how to use the Brandscope tool. Your success is our success so the higher the engagement at every level, the better the result.

The Brandscope platform was designed with the competitive wholesale landscape very much in mind to ensure that Brands have complete control over what information all Users have access to. The system features sophisticated segmentation, territory and release set-up functionality which facilitates viewer permissions at brand, catalogue and product level. In essence, every User on Brandscope will only see exactly what they’re supposed to see meaning that you have complete control over your distribution.

Brandscope features a catalogue function that allows you to export a high resolution digital or printable .pdf catalogue, split pages by numerous filters (e.g. Division, Collection, Category, Gender etc.) and control the number of product specifications below each item. Keep in mind though that Brandscope itself is a catalogue, lookbook and order form amalgamated into a digital format which can be updated and engaged 24/7 from anywhere in the world. Certainly makes us question printing catalogues!

Brandscope is designed by people of the industry, for the industry who are dedicated to creating a tool that is both intuitive and effective. The platform’s “flow” mimics the traditional wholesales process for pre-book, inseason refill and end of season clearance which makes it super easy to understand and use. Users often comment that it “just makes sense” which is the ultimate accolade for any SaaS product. Keep in mind that many Retailers are also using Brandscope for multiple brands meaning that they’re relatively using a system that’s easy to use which results in high engagement and activity on the website.

Brandscope is commercial software, ready-made for the wholesale marketplace in which Brands, Agents and Retailers interact to sell and buy products, disseminate marketing information and support brand and product education. The system offers an array of powerful functions to support this focus and is continuously launching new features based on evolving market requirements. The people at Brandscope are constantly engaged with the grassroots of wholesale trade and go to great lengths to communicate with brands, agents and retailers on their needs to refine feature development. As such, there is limited need to bespoke the software package though there are times where a suggested feature will be prioritised to cater for individual requirements. This is very separate to integrations where the majority of work is bespoke to ensure a seamless transfer of order, inventory and product information via CSV or API.

Brandscope offers an array of functionality to help Brands, Agents and Retailers to interact with greater efficiency and profitability in wholesale trade. But what makes us truly different can be categorised into three things – authentic, innovative and intuitive.

Authentic because we are real people with real industry experience providing real solutions. Our team lives wholesale and we speak your language. Innovative because we find, research and implement leading technology to fix industry inefficiencies and an effort to improve profitability and also sustainability. Intuitive because the platform is easy to use and modeled on traditional sales methods that we’ve all been using for many years. If it’s easy then people use it and this is where to get the value and return on investment.

Brandscope supports a Stripe powered payment gateway that facilitates the payment of Retailer at-once refill product orders via credit card, debit card, direct bank debit and PayPal.

Brandscope works closely with global imagery specialist ORDRE, who have developed a patented onsite imagery capture and streaming system called ORB360 which API’s directly into Brandscope for super high quality 360° product viewing.

Brandscope works with over 55,000+ retailers globally who are looking for quality brands that develop and market quality products. Using powerful analytics, your Account Manager is able to work with you to initiate introductions to suitable retailers who consistently engage with Brandscope and are actively seeking new opportunities.

The driving force behind Brandscope is to assist global Brands, Agents and Retail dealers to adopt a more efficient, sustainable and profitable business model and gradually move away from printed catalogues, excessive sampling and time inefficiencies. As avid outdoor enthusiasts we all adore engaging in the sports that we love and spending quality time with our families. Our goal is your goal and collaboration is the fast track to success.

A B2B fashion platform is an online marketplace or software solution that connects fashion brands, manufacturers, and retailers to facilitate wholesale transactions. It allows businesses to showcase products, manage orders, and streamline communication in one central system. These platforms are important for improving efficiency and expanding reach within the fashion supply chain.

B2B fashion platforms help fashion brands, wholesalers, and retailers manage wholesale transactions through a centralised digital system. Key benefits include:

• Streamlined ordering processes: Automating order placement and invoicing reduces manual work, minimises errors, and speeds up transactions.
• Easier product discovery: Retailers can browse digital catalogues, view real-time availability, and filter by category or collection, improving buying efficiency.
• Real-time inventory management: Brands can sync inventory across channels, reducing the risk of overselling or stockouts and improving order fulfilment accuracy.
• Centralised communication: Built-in messaging tools and order history allow buyers and sellers to manage negotiations, updates, and approvals in one place.
• Improved supply chain visibility: Tracking tools offer transparency into order status, shipping, and delivery timelines, supporting better planning.
• Access to new markets: Businesses can connect with buyers or suppliers globally, increasing opportunities without the need for physical trade shows.
• Data-driven decision-making: Platforms often provide sales reports, buyer trends, and order analytics to help optimise pricing, inventory, and marketing strategies.