To address the growing challenges in their wholesale operations, ThreeByOne set out to find a solution that could improve efficiency, accuracy, and the overall customer experience.

They found the perfect fit with two powerful platforms:

Cin7, a cloud-based ERP and inventory management platform built to simplify and centralise operations for product-based businesses. It connects inventory, sales, purchasing, warehousing, eCommerce, POS, and third-party logistics into a single integrated system—eliminating the need for disconnected tools or manual processes. By providing real‑time visibility and control across channels, Cin7 helps brands streamline workflows, improve stock accuracy, and scale more efficiently. It’s ideal for companies looking to reduce complexity while gaining a competitive edge through automation and smarter inventory decisions.

Brandscope, a global B2B sales and marketing platform designed for brands, agents, and retailers to manage wholesale in one central location. From pre-book and refills to digital assets, product education, live inventory, and performance reporting, Brandscope streamlines every stage of the wholesale process in a single, unified platform. It enables real-time collaboration, improves operational efficiency, and reduces costs—empowering businesses to grow faster, trade smarter, and boost profitability through a more connected and efficient wholesale experience.

Together, these two platforms offered the ideal foundation to modernise ThreeByOne’s wholesale operations. By integrating Cin7 with their Brandscope B2B platform, ThreeByOne transformed their workflow—a move they describe as a “game changer.”

The integration provided a live, two-way sync between Cin7 and Brandscope, ensuring that retailers always see up-to-date stock levels in real time—greatly reducing the risk of overselling or miscommunication.

Additionally, this integration also enabled a detailed data flow that includes NET future available inventory by month, taking into account both stock receipted from the manufacturer and existing orders from retail partners. 

“Now that Cin7 and Brandscope are fully synced, our B2B customers can see exactly what’s available—right down to future inventory by month. It eliminates so much of the guesswork.”— Angelo Marcantonio

Reef strategically integrated Brandscope into their in-house AS/400-based ERP system to streamline the automated flow of orders, inventory, and product status. By uploading product releases and setting up pricing schemes on the platform, Reef immediately provided retailer buyers with access to a comprehensive assortment of wholesale products across various channels. This integration ensured that both sales and retail teams had real-time, 24/7 visibility into available inventory, significantly enhancing efficiency and decision-making.

As part of this integration, Reef implemented Brandscope’s Quickfill feature, which allowed retailers and sales reps to reorder products with just a few clicks, greatly simplifying and speeding up the reordering process. This feature eliminated the need for manual, time-consuming steps and enabled faster, more accurate stock replenishment.

Comprehensive training was also implemented for their sales team, ensuring they were fully equipped to leverage the new system. With this training, sales representatives gained a solid understanding of how to use Brandscope’s features, enabling them to quickly assist retailers. 

In addition, Brandscope’s forecasting and analytics tools helped Reef gain deeper insights into purchasing trends, ensuring Reef had the right inventory available at the right time, all the time!

ThreeByOne management initiated a market research process, backboned by sales and retailer partner feedback, to ascertain the most intuitive and effective pre-booking platform globally. 

Brandscope became the primary B2B e-commerce platform choice to streamline the pre-booking process and seamlessly integrate into the CIN7 ERP system that Threebyone were using for their resource planning. 

The system was selected because it offered a suite of features tailored for pre-book order management and was broadly used in the fashion industry. It also managed digital marketing requirements during and after the sales process, ensuring that retail partners had timely access to a library of assets to support their B2C, POS and social media platforms. 

Additionally, it was efficient at managing refills on core lines, as demonstrated by its successful track record with global denim brands like Levis. Features such as Quickfill and stock model orientated Count’n Fill ensured that partners could review available inventory (both now and in the future) and identify best selling, back in stock and marketed items for immediate re-order.

The tool also managed market segmentation and facilitated a high level of collaboration between sales representatives and their retail partners, both crucial components of the pre-booking and refilling process across a broad array of independent retail partners.

The API integration into CIN7 ERP, along with the formulation of market segments, sales territories, pre-book and refill pricing schemas and reporting mechanisms across ThreeByOne’s sophisticated multi-currency and multi-country distribution channel throughout the United States, Australia and New Zealand took ten weeks to complete.

The Leisure Collective strategically implemented the Brandscope platform across their entire brand portfolio. This comprehensive integration with the company’s ERP system, NetSuite, effectively synchronized the order and inventory processes, enabling real-time collaboration between the sales team and retail buyers. As a result, efficiency was significantly improved, and order frequency saw a noteworthy increase. By granting retailers access to current stock availability and future stock forecasts, the sales team redirected their focus towards enhancing sales and cultivating client relationships, ultimately elevating in-store brand presence and much higher sell-through rates.

Moreover, the business now had the added advantage of a comprehensive repository of marketing and product training materials. This enabled them to deliver product knowledge and promotional activations directly to their retailer network, further boosting their sales efforts. The ability to review past orders remained integral to ensuring a seamless and well-organized ordering process, benefiting both customers and the business with thorough transaction records.

The Brand Collective parent company, PAS Group, had already implemented the Brandscope platform across the entire brand stable with a full integration into the companies AP21 ERP system, so had already experienced considerable operational efficiencies for both pre-book and refill selling. This established and proven technical structure offered an opportunity for Reebok to quickly migrate across and launch the next seasonal collection. 

“We were in an enviable position,” said Stuart, “in that there was a myriad of real market case studies that we could review, proving Brandscope’s capacity to both launch and maintain fast growing brand’s across a diverse independent retail base. It was literally a ‘plug and play’ situation where we folded into the systems that the PAS Group already had in place”.

The pre-existing processes allowed Reebok to quickly load and launch the Apparel and Footwear pre-book collections for Second Summer 2024 to over 180 independent Retailers.