We’re thrilled to kick off the season by attending the Reed Gift Fair in Sydney 2025. This event marks a significant step forward as we continue to lead the way in providing innovative solutions for the fashion and accessories industry.

As the leading B2B wholesale e-commerce sales and marketing platform, we’re excited to connect with industry leaders, brands, agents, and retailers while showcasing the latest features designed to elevate businesses to new heights. Among the features we’ll be highlighting are our Barcode Scanning and Whiteboard merchandising tools.

The Barcode Scanning feature is designed to streamline inventory management, enhancing both efficiency and accuracy. By automating stock updates with a simple scan, it eliminates the need for manual data entry, ensuring faster updates and smoother workflows. This system reduces errors and ensures inventory data stays precise and up-to-date in real time.

The Whiteboard tool takes sales collaboration to the next level, enabling suppliers, sales teams, and retailers to brainstorm, plan, and strategise in real-time. This virtual space allows teams to collaborate on merchandise planning across months to ensure co-ordinated deliveries into store by month and colour. The result is a more efficient, transparent process that accelerates decision-making and keeps teams agile and responsive in today’s fast-paced wholesale environment.

Reed Gift Fair Blog 5
Reed Gift Fair Blog 6

Connecting, Innovating, and Expanding: How Brandscope is Revolutionising the Wholesale E-Commerce Experience

The Reed Gift Fair brings together some of the biggest brands, showcasing a diverse range of products across categories like Gift & Lifestyle, Home & Décor, Fashion & Accessories, Kids & Family, and Beauty & Wellness. With over 18,000 suppliers, retailers, and designers attending, it’s a fantastic opportunity to connect with new partners and stay ahead of the curve in the wholesale market. Among the notable brands attending the fair are some of our existing partners, including Stage II and Stella & Gemma. 

At Brandscope, we understand the challenges that businesses face in today’s competitive wholesale e-commerce landscape. That’s why we’ve designed our platform to provide a seamless and efficient way for suppliers and their sales teams to collaborate with retail customers. With Brandscope, businesses can streamline their operations and enhance their profitability while expanding their reach.

By leveraging the power of B2B e-commerce, Brandscope is helping to digitise and modernise traditional wholesale and marketing processes within the fashion and accessories industry. Our platform enables businesses to Sell More, Reduce Costs, Market & Educate, and ultimately Expand Distribution channels — all from one centralised, easy-to-use hub.

Caroline Fitzgerald, Stage II National Wholesale Manager (Lifestyle + Kids), states, “In my role, having the right tools to streamline communication and drive results is essential. Brandscope has transformed how our team collaborates with our customers, enabling us to increase sales, reduce operational costs, and improve overall efficiency. It’s been a game-changer in highlighting our CORE styles, Best Sellers, Newness and expanding our reach, all while strengthening relationships within the industry.”

If you’re attending the Reed Gift Fair in Sydney, don’t miss the opportunity to connect with us and discover how Brandscope can help transform your business. Secure your spot by booking a demo here, and we look forward to meeting you soon!