What an amazing show, Australian Fishing Trade Association (AFTA) 2023 certainly did not disappoint. Held at the Gold Coast Convention Centre the event offered a remarkable platform for Brandscope to present our cutting-edge B2B e-commerce platform.
The Brandscope platform provides a convenient and efficient way for fishing suppliers and their sales teams to collaborate with their retail customers in an effort to Sell More, Reduce Costs, Market & Educate and expand distribution channels.
In the modern global landscape, e-commerce has brought about a paradigm shift in the way businesses function, fundamentally altering conventional market dynamics. Brandscope, an innovative company, has fully embraced the potential of B2B e-commerce to revolutionize and digitize traditional wholesale and marketing processes within the fishing industry. Our successful partnerships encompass prominent international brands like Yeti, Daiwa, Pure Fishing, and HUK, alongside an extensive network of over 3,000 active fishing retailers spanning 45 countries.
Through our cutting-edge technology, we offer fishing suppliers and their sales teams a seamless and efficient means to collaborate with their retail customers. The overarching aim is to boost sales, drive cost efficiencies, execute effective marketing and educational initiatives, and foster the expansion of distribution channels.
We look forward to next years event, building on our partnership with AFTA and Lets Fish Australia.
Discover how Brandscope can assist your business, book a meeting with one of our specialists today via the button below.
Sell Smart, Sell Easy, Sell More.
Whether you’re an established global fishing and outdoor brand or an emerging superstar, Brandscope B2B is the best way to sell more, reduce costs, market & educate, and expand wholesale distribution. Our system’s unique, feature rich environment, empowers collaboration between Suppliers, Agents and Retailers to do business better and take your brand to the next level.
Sell More, Faster
Brandscope empowers your sales and marketing departments to launch pre-book collections quickly and gather orders efficiently from retail partners. Unique digital marketing tools ensure effective communication of your brand story and pre-book promotions, keeping retailers well-informed as they collaborate with sales to create meaningful assortments and orders.
Seamlessly integrated with your ERP, Brandscope provides real-time inventory availability, giving Sales Reps and Retailers the confidence to make accurate refill purchases. Experience faster e-commerce sales with our “Quickfill” tool, reducing the online refilling process to just four clicks. Or use our stock modeling feature coupled with barcode scanning capacity for automated refill based on target inventory levels.
Comprehensive reporting features, including Excel and PDF downloads, filters, and pivot tables, help you identify and fill gaps for immediate and future needs.
Reduce Costs and Protect Margins
Boosting sales is one thing, but if it’s plagued by increasing distribution costs then you need to question your processes. True profit is a combination of driving sales and cost reduction simultaneously which is a heck of a challenge.
Reduce or even eliminate expensive catalogues and tempt your Retailers with 24/7 access to an intuitive, dynamic, interactive digital environment. Reduce sampling and excite your customers with powerful 360-degree imagery and video to enrich the wholesale sales process. Empower your sales team to be more efficient and cost-effective and collaborate with more customers across broader channels. Achieve greater inventory control and use analytics to identify what to buy more or less of and reduce obsolescence.
Streamline Digital Marketing and Education
Marketing your brand and providing education about your products are critical parts of the sales process. Brandscope marketing automation software intertwines these two elements into the wholesale sales process, ensuring that your sales team and retail partners have quick 24/7 access to relevant information. This enables them to make informed decisions and consistently expose your brand message clearly at every opportunity.
Whether it’s during a product showcase or on the retail floor when interacting with consumers, Brandscope offers the easiest way to market your brand and educate retailers and consumers about your products. It empowers your sales team and retailers to download point-of-sale (POS), business-to-consumer (B2C), and social media assets for effective selling and brand promotion. Additionally, Brandscope allows you to showcase your brand story in a highly visual and interactive environment. You can also launch and track powerful campaigns to drive commitment and loyalty to your brand.
Expand Your Local and Global Marketplace
Brandscope offers a dynamic local and global marketplace across a broad selection of distribution channels offering considerable opportunity to grow your brand. We match you with other entities and pave the way for communication and a trading relationship while being respectful of data privacy.
Growing within an established market can be challenging! Brandscope segmentation feature empowers selling into alternate markets without cannibalising core distribution channels
Or capture unknown opportunities for new products or categories within your current channels using Brandscope’s automated demand capture tool that intuitively caters for future delivery dates and production schedules.
Ready to see how Brandscope
can transform
your business?
Brandscope is effective because it’s an easy-to-use tool for your Sales team and Retailers. We cater for the complex nuances of the wholesale B2B industry and specialise in “human enabling technology” that elevates industry collaboration. We’re also priced effectively and offer an alternative to building your own resource-hungry B2B platform!
- If you’re a reader, have a look at these informative Case Studies that expose Brandscope’s direct commercial impact.
- If you’re a “looker”, watch this short video explaining the key system features that will revolutionise your wholesale sales and marketing processes.
- And if you prefer human engagement, book a quick online demonstration.
