Champion — the iconic athleticwear brand known for combining performance, style, and heritage — has officially joined the Brandscope platform. While Champion is no stranger to wholesale, this move marks a strategic shift to a more agile and collaborative B2B experience.

As part of the Brand Collective group — home to powerhouse brands like Reebok, Replay, Everlast, Umbro, Slazenger and more — Champion is the latest to adopt Brandscope’s proven digital wholesale solution.

As part of their onboarding to the Brandscope platform, Champion’s first priority was clear—streamline and enhance their indent selling process. Indent or prebook selling is a critical tool in wholesale. It enables brands to showcase upcoming seasonal ranges to retail partners before production begins. Retailers place orders in advance, allowing brands to manufacture to demand, reduce inventory obsolescence, and improve cash flow predictability.

On Brandscope, indent isn’t just a static catalogue—it’s an interactive, collaborative experience. The platform empowers brands like Champion to:

  • Launch seasonal collections seamlessly, with rich product imagery, detailed data, and marketing assets that tell a cohesive brand story.
  • Equip agents and sales teams with powerful digital tools that make it easier to sell indent collections—helping them drive larger retailer orders and hit their sales targets with confidence.
  • Meet prebook targets faster, with clear timelines, simplified order capture, and built-in visibility across multiple sales channels.

As the partnership evolves, Champion will begin to adopt more of Brandscope’s advanced wholesale features — including Refill for simplified replenishment, Inventory Control for better stock management, and the Digital Asset Manager to centralise marketing materials and streamline communication with retail partners.

These tools are designed to not only improve operational efficiency but also support long-term business growth by giving Champion the flexibility, visibility, and scalability needed in today’s fast-moving wholesale landscape.

“Champion is a brand built on performance — and that extends beyond our product to how we operate as a business. As part of the Brand Collective family, it’s important that we align with proven platforms that drive efficiency and growth. Partnering with Brandscope allows us to take a more streamlined, digitally enabled approach to wholesale that supports our growth and strengthens how we work with our retail partners.” — Rory O’Halloran, Brand Manager, Champion

We’re excited to see Champion take their wholesale operations to the next level with Brandscope— a move that positions them to drive stronger profitability within the Brand Collective group and achieve lasting success in the dynamic world of B2B wholesale.

Welcome on board, Champion—together, we’re set to make a winning team.

If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the Athleisure Wear Industry. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.