If you’re comparing Faire, Shopify Plus, and Brandscope, you’re likely at a point where wholesale growth is creating new questions rather than clear answers.
Maybe you’re using a marketplace to reach new retailers, but finding it harder to manage repeat ordering or ongoing relationships.
Maybe wholesale orders are coming in, but planning, reordering, or scaling still feels manual and disconnected.
Or maybe you’ve built a strong DTC foundation and are now working out how wholesale should fit alongside it without adding unnecessary complexity.
Each of these platforms approaches wholesale from a different angle; from discovery-led marketplaces to flexible commerce tools and wholesale-first systems.
The right choice depends on how your business sells today, and how much structure you need as you grow.
This guide breaks down how Faire, Shopify Plus, and Brandscope compare across the areas that shape real wholesale operations, so you can choose a platform that fits your model, not just your feature list.
Faire vs Shopify Plus vs Brandscope at a Glance
| Feature | Faire | Shopify Plus | Brandscope |
|---|---|---|---|
| Pre-book workflows | ⚠️ Product-level pre-orders supported (no structured seasonal pre-books) | ⚠️ Apps or custom builds required | ✅ Native visual multi-month merchandising tools |
| Refill automation | ❌ Manual reordering only (no automated replenishment) | ⚠️App-based or custom automation | ✅ QuickFill & Superfill with EDI |
| Rep collaboration | ⚠️ Limited rep support | ❌ No native rep portal | ✅ Built-in rep workflows and access controls |
| Retailer discovery | ✅ Large marketplace with behaviour-based matching | ❌ No built-in marketplace | ✅ Global marketplace + Targeted, curated introductions |
| Marketing assets & catalogues | ✅ Catalogue browsing, Collections, EDM automation | ❌ Requires external tools or CMS | ✅ Central asset library + catalogue exports |
| DTC + B2B combined | ⚠️ Wholesale marketplace with seamless Shopify integration | ✅ Yes, with some dev setup | ⚠️ B2B only. Automated exports into DTC |
| ERP & integration support | ⚠️ Shopify native integration + middleware (not an ERP) | ✅ Large app ecosystem | ✅ API or CSV for all major ERP platforms |
| Global reach & localisation | ⚠️ 35+ countries, multi-language + currency | ✅ Global with broad localisation support | ✅ 90+ countries, multi-language + currency |
| Support & onboarding | ✅ Seamless onboarding + responsive support | ⚠️ App-dependent support | ✅ Unlimited support + retailer onboarding |
Table of Contents
How Each Platform Handles Pre-books and Refills
If your brand relies on seasonal ranges or ongoing reorders, this is where the platform you choose can either accelerate growth or slow everything down.
Here’s how each platform approaches it:
Faire
Faire operates as a wholesale marketplace focused on retailer discovery and bulk ordering. It provides brands with a way to list products, reach new stockists, and process wholesale orders in a centralised marketplace.
Faire does support pre-orders for upcoming products. Brands can mark products as available for preorder with an expected ship date, allowing retailers to place orders ahead of production or shipping. This enables forward ordering for specific products, but does not extend to broader seasonal planning, multi-month sell-ins, or collaborative assortment building across delivery windows.
When it comes to reordering, retailers can easily place repeat orders by adding previous purchases back into their cart. However, Faire does not offer automated refill functionality. There are no tools tied to sales velocity, inventory thresholds, or stock-driven logic that automatically trigger replenishment or support ongoing restocking workflows.
Shopify Plus
Shopify Plus isn’t built for pre-books out of the box. You can use apps or create draft orders, but it takes a lot of setup. And even then, it doesn’t replicate how reps and retailers plan seasonal buys. Refill flows are basic. You can let retailers place follow-up orders, but there’s no logic for forecasting, inventory-based triggers, or automated suggestions.
Brandscope
Brandscope was purpose-built to make both pre-books and refills simple, structured, and collaborative.
The visual “whiteboard” merchandising tool allows reps and retailers to co-build assortments by range, drop, colour, or price. This makes pre-books organised and transparent from the start, with everyone aligned on budgets and seasonal plans.
For refills, QuickFill enables reorders in just a few clicks, while Superfill uses retailer inventory data to trigger replenishment semi-automatically. The result is faster stock movement, fewer missed opportunities, and less manual work for both brands and retailers.
Rep Collaboration & Sales Team Support
Sales reps sit at the centre of most wholesale relationships. If a platform makes it hard for reps to collaborate with retailers, suggest orders, or manage accounts, it can slow down sales and create friction. Here’s how each platform supports (or limits) real-world rep workflows:
Faire
Faire supports wholesale ordering through a marketplace model where retailers place orders directly with brands. The platform enables basic order creation and transaction processing between retailers and suppliers.
Faire does not provide tools for real-time collaboration between sales representatives and retailers. There is no functionality for reps to co-build orders with buyers, suggest changes during the ordering process, or actively manage collaborative order workflows within the platform.
That said, Faire does offer limited support for external sales representatives and agencies. External reps can be automatically assigned to retailers they refer using custom links, receive copies of retailer orders, and track commissions within the platform. This supports attribution and commission management, but does not extend to hands-on sales involvement or shared order-building with retailers.
Shopify Plus
Shopify Plus doesn’t include a dedicated rep portal. You can technically allow reps to create draft orders or impersonate a customer account, but that introduces confusion and risk, especially as your sales team grows. Access control is basic, and most collaboration depends on third-party apps or manual workarounds.
Brandscope
Brandscope is designed with reps at the centre. Reps can log in, view assigned territories, and work with buyers to build and suggest orders in real time. They can see what retailers have added to their carts, track opens and engagement, and even use campaign-based pricing or access controls. Order suggestions for new collections, back-in-stock lines, or upcoming drops can be sent directly through the platform. Buyers can also review and accept with just a few clicks.
Marketing Assets & Catalogue Tools
In wholesale, product information alone is rarely enough. catalogues, imagery, and supporting assets help retailers understand ranges and make confident buying decisions. Different platforms treat these assets very differently. Here’s how each one approaches marketing assets and catalogues:
Faire
Faire allows brands to upload and manage their wholesale catalogue within its marketplace, where retailers can discover and browse products from a large range of independent brands. Products can be grouped into Collections to organise assortments such as seasonal ranges or best-sellers, helping retailers navigate catalogues more easily.
To increase visibility within the marketplace, Faire offers Promoted Listings, which allow brands to surface products to relevant, high-intent retailers through automated targeting. Faire also provides strong email marketing and EDM automation tools, helping brands promote products and collections directly to retailers within the platform.
Marketing assets on Faire are primarily used to support catalogue presentation and marketplace discovery. The platform does not offer a dedicated digital asset management system, nor does it support grouping assets by campaign or season, linking assets directly to orders, or exporting catalogues for use outside the platform.
Shopify Plus
Shopify gives you the tools to build a branded experience, but not the workflows that wholesale teams rely on. Sharing assets like lookbooks, education guides, or campaign videos requires custom CMS sections or apps. There’s also no easy way to link those materials directly to products or ranges, which adds extra steps for reps and buyers — and makes consistent storytelling harder to scale.
Brandscope
Brandscope includes a dedicated asset library built for wholesale. You can upload and download videos, 360° imagery (via ORDRE), lookbooks, and campaign content, and link them directly to your product ranges. Reps and buyers always have access to the latest materials, and you can export digital assets for D2C/B2B, POS and social media platforms; or download print-ready catalogues by range or drop. Everything is centralised, so your team spends less time chasing files and more time selling.
Retailer Discovery & Marketplace Access
Wholesale growth often comes down to access. Some platforms actively help brands get discovered by new retailers, while others focus purely on order management and expect brands to handle outreach themselves. Here’s how the platforms compare on retailer discovery and marketplace access:
Faire
Retailer discovery is a core part of Faire’s platform. Faire operates as a large wholesale marketplace that connects brands with a broad network of retailers, giving brands exposure to a wide pool of potential stockists.
Faire provides brands with access to a large retailer base and simplifies the discovery process by allowing retailers to browse products, find new brands, and place orders directly through the marketplace. This structure supports visibility and reach, particularly for brands looking to expand their wholesale presence through exposure on marketplaces.
In addition to marketplace browsing, Faire uses behaviour-based signals, such as retailer search activity and order history, to recommend retailers to brands. This enables more targeted discovery within the marketplace environment, rather than relying solely on manual browsing or generic exposure.
Shopify Plus
Shopify doesn’t offer any marketplace functionality or discovery tools for wholesale. You’re responsible for building retailer relationships from scratch. There are no features to help you find new buyers, run outreach campaigns, or track who’s engaging with your product catalogue. If you already have a strong network, that might not matter — but if you’re looking to grow wholesale, the platform won’t help you find new leads.
Brandscope
Brandscope includes a global B2B wholesale marketplace designed to introduce your brand to relevant stockists. Instead of a public directory, Brandscope runs targeted EDM campaigns to connect brands with retailers based on category, geography, or past buying behaviour. Reps are notified when a retailer views a line or adds products to a cart, making follow-up timely and personalised. This creates real visibility into retailer intent and opens up new opportunities without cold outreach.
DTC + B2B Combined
Some brands want a single backend to run both their DTC and wholesale channels. Others prefer to separate them. The right approach depends on your business model and how much complexity you’re willing to manage. Here’s how the platforms compare when it comes to combining DTC and B2B:
Faire
Faire is designed as a wholesale marketplace that connects brands with retailers. The platform supports wholesale transactions through a centralised ordering and payment environment, while allowing brands to operate their consumer and wholesale channels in parallel.
While Faire does not provide native direct-to-consumer storefront or checkout functionality, it integrates closely with existing DTC platforms. For brands using Shopify, Faire offers a free Shopify integration that allows wholesale orders to flow directly into their existing DTC operations. Orders, product data, pricing, inventory, and fulfilment information are synchronised automatically, enabling brands to manage both channels through a shared operational workflow.
In practice, this allows brands to set up and maintain products in one system and connect Faire as a wholesale channel without additional development or complex configuration. While Faire does not offer a unified omnichannel interface within its own platform, its Shopify integration enables a seamless operational connection between DTC and wholesale workflows.
Shopify Plus
Shopify Plus is the only platform of the three that allows you to run DTC and B2B from a single backend. You can use the same product catalogue, inventory, and CMS while offering separate pricing, net terms, and account access for wholesale buyers. This works well for brands that want to consolidate operations, but it does require customisation to get the B2B side working smoothly — and the user experience still leans heavily toward DTC by default.
Brandscope
Brandscope is focused entirely on wholesale offering functionality that manages enterprise level, global distribution. It doesn’t include any DTC storefront or consumer-facing tools. It’s designed to complement platforms like Shopify by handling the wholesale channel properly including all its nuances, rather than trying to be everything in one system. For wholesale-led brands, this separation helps simplify operations while giving each channel the structure it needs.
ERP & Integration Support
Wholesale platforms rarely operate in isolation. They need to connect with inventory, finance, and ERP systems to avoid manual work and data gaps. The level of integration support can make a big difference as a business scales. Here’s how each platform approaches integrations:
Faire
Faire operates primarily as a wholesale marketplace rather than an ERP or operational backend. As a result, its integration capabilities are designed to support its role as a sales channel rather than replace core business systems.
Brands can connect Faire to other platforms to reduce manual work and keep data in sync. Shopify-based brands can use the Faire sales channel to sync products, inventory, and orders between systems. Many brands also rely on middleware tools such as Syncware or Pipe17 to connect Faire with ERPs, warehouses, or order management systems.
These integrations focus on syncing key data like products, inventory, and orders to maintain consistency and visibility across systems, rather than providing deep, native ERP functionality within Faire itself.
Shopify Plus
Shopify has one of the largest app ecosystems on the market. You’ll find integrations for almost every ERP, CRM, and marketing platform, including out-of-the-box solutions and customisable APIs. The flexibility is a strength, but the downside is that getting wholesale-specific data to flow correctly can take time and technical work — especially if you’re adding B2B functionality through third-party apps instead of using built-in tools.
Brandscope
Brandscope supports ERP integration through direct APIs or CSV-based syncing. It’s designed to work in high-pressure wholesale environments, including trade shows and low-bandwidth locations. For advanced operations, it also supports EDI-based workflows, making it a strong fit for brands with distributor networks or major retail partners. Integration doesn’t require deep technical resources, and the platform is set up to work smoothly with existing back-end systems.
Global Reach & Localisation
Selling wholesale across regions brings added complexity, from currency and pricing to local requirements. A platform’s ability to support international selling can influence how easily brands expand into new markets. Here’s how each platform compares on global reach and localisation:
Faire
Faire supports global wholesale selling through its marketplace model and operates across 35 countries. The platform supports multi-currency ordering, allowing retailers to place orders in their local currency. Payment methods differ by market, with certain options available in some regions but not others. For example, North America supports BECS payments, but Australia currently does not. Faire also allows brands to create custom catalogue translations from the brand portal by selecting translation languages in Shop Settings.
Shopify Plus
Shopify offers strong localisation support across languages, currencies, and tax regions. You can run multilingual sites, customise experiences by market, and manage currency display through its Markets feature. The flexibility is a plus, but setting it up for wholesale buyers — especially when combined with custom pricing or terms — can take extra configuration.
Brandscope
Brandscope is built for global wholesale. It supports 90+ countries, with multi-currency capabilities and interface translations in English, German, French, Spanish, Portuguese, and more upon request. The platform adapts to regional pricing and workflows, making it easier for both sales teams and retailers to transact in their local context without added friction.
Support & Onboarding
Choosing a platform is not just about features. How easily your team and retailers can get set up, and how well they’re supported over time, matters just as much. Below is how each platform handles onboarding and ongoing support:
Faire
Faire’s onboarding and support experience is designed to be fast, simple, and low-friction, and support is described as very responsive when assistance is needed. Rather than requiring structured implementation programs, the platform focuses on helping brands go live quickly and start trading through the marketplace with minimal setup.
Brands can choose between a self-serve setup, activating their shop on their own timeline, or a Faire-assisted setup, where Faire’s team builds the shop on their behalf. Depending on catalogue size and setup method, shops are typically completed within 1–10 days, making it easy for brands to start selling without lengthy onboarding cycles.
Shopify Plus
Support on Shopify depends heavily on how your store is built. While Plus customers do get access to priority support and a dedicated account rep, much of the B2B setup relies on third-party apps or custom code. That means you’ll often be dealing with multiple support teams — one for Shopify, another for each app, and possibly your own devs — which can slow things down when problems arise.
Brandscope
Brandscope includes unlimited onboarding and support — not just for brands, but for reps and retailers too. You’ll be assigned an account manager who understands your sales model, and the platform includes onboarding specialists who train your retailers directly. This ensures faster adoption, fewer errors, and less admin for your internal team. If wholesale is a big part of your business, this level of support saves time and keeps everything running smoothly.
When Each Platform Makes Sense
If you’re weighing up Faire, Shopify Plus, and Brandscope, the best choice depends on how your business operates and where you’re trying to take it next. Here’s a simple breakdown.
Faire
Faire makes sense if your priority is retailer discovery and ease of wholesale ordering through a marketplace. It works well for brands that want exposure to a large network of independent retailers and prefer a straightforward way to list products, receive orders, and process wholesale transactions.
The platform is suited to businesses that do not rely on structured seasonal pre-books, automated refills, or sales rep–led workflows. While Faire supports product-level pre-orders, wholesale activity is largely retailer-initiated, with orders placed as needed rather than planned across multiple delivery windows.
For brands focused on expanding reach, testing new markets, or supporting wholesale sales through a marketplace model that integrates cleanly with existing DTC operations, Faire offers an accessible approach that prioritises visibility and operational simplicity.
Shopify Plus
Shopify Plus works well if your business is DTC-first and you’re looking to add wholesale to an existing setup. You’ll get flexibility and access to a wide app ecosystem. Just keep in mind that building a smooth B2B experience often requires extra development or third-party apps, especially if your team needs structured pre-books or sales rep collaboration.
Brandscope
Brandscope is the right fit if you’re looking for a B2B wholesale platform built specifically for wholesale-led brands that want structure, speed, and serious scale. It’s not trying to be a one-size-fits-all eCommerce tool. Instead, it focuses entirely on doing wholesale properly, and doing it better than anyone else.
With Brandscope, your team can plan assortments visually, automate refills based on retailer stock levels, collaborate with reps in real time, and deliver marketing content directly to buyers inside the ordering flow. Everything is centralised and connected, which means fewer tools, fewer errors, and a faster sales cycle.
Unlike platforms that need to be customised or extended with apps, Brandscope works out of the box. There’s no guessing, no patching together workflows, and no trade-off between performance and simplicity.
If your business is built on strong wholesale relationships, seasonal sell-ins, and retail partnerships that demand efficiency, Brandscope is built for you. It’s the platform brands grow into, not one they grow out of.
Ready to See It in Action?
If you’ve made it this far, you probably know which way you’re leaning.
Brandscope is purpose-built for wholesale brands that want to sell smarter, move faster, and stop relying on workarounds. It replaces spreadsheets, scattered tools, and manual processes with one platform your whole team can rely on — from sales reps to retailers.
If you want to see how it could work for your business, book a free demo today. We’ll show you the platform, answer your questions, and help you map it to the way you actually sell.
