Ocean Clothing Group, renowned for its global, omni-channel distribution strategy and commitment to organically growing its portfolio of premium brands, has taken its wholesale business to the next level, with their first brand to go live on Brandscope — Musto! And they’re just setting sail, with Dubarry set to follow.
Musto is the world’s leading offshore sailing brand—where your adventure meets their challenge. They engineer technical clothing to help you perform at your peak. Built on 50 years of curating cutting-edge performance apparel, Musto has become the global leader in high-performance sailing and outdoor clothing. Trusted by adventurers and athletes worldwide for their durability, and innovation, Brandscope is the perfect fit to streamline wholesale operations and connect the brand with the right retail partners.
Brandscope enables Musto to centralise wholesale operations in one intuitive platform—covering pre-book, refill, and clearance orders with ease. With real-time stock visibility, interactive digital catalogues, and retailer-friendly ordering tools, Musto can reduce manual errors, forecast more accurately, and enhance the overall retailer experience. Additionally, Brandscope’s digital asset manager allows Musto to upload videos, spec sheets, lifestyle imagery, and other product content, helping retailers educate their customers and sell more effectively.
“We’re stoked to announce that Musto is now live on Brandscope. This move is all about making life easier for our retailers—simplifying ordering, restocking faster, and giving them better access to our full range. Brandscope also offers smart tools like forward ordering, updates on upcoming stock, and streamlined communication with our team. We’re confident this upgrade will make managing retail relationships with Musto more efficient and seamless.” says Jared Gardiner, Ecommerce & Marketing Manager, Musto Australia.
Through ERP integration with Niche, Brandscope delivers live inventory control so retailers can confidently order available stock or plan for upcoming ranges via the soon-to-launch Indent feature. With Refill live and Indent launching soon, the partnership ensures Musto’s retailers can pre-book, replenish, and reorder with minimal friction and maximum confidence.
“The sailing world is all about preparation and having the right gear at the right time. Brandscope’s tools enables our retailers to stay ahead of demand and navigate each season with confidence,” adds Jared
Brandscope’s B2B Marketplace also supports brand discovery, allowing Musto to connect with verified retailers, showcase products to the right audience, and capture real-time interest — all while protecting wholesale pricing and brand integrity. By centralising order management, marketing assets, and stock visibility, Brandscope ensures retailers can operate more efficiently while brands can scale faster across multiple channels and markets.
This collaboration reflects a shared commitment between Ocean Clothing Group, Musto, and Brandscope to equip retailers with the tools, insights, and efficiencies they need to sell more, reduce costs, market & educate better, and expand distribution — helping them grow faster and more profitably.
⚓ Full steam ahead—welcome aboard, Musto! We look forward to sailing this journey together!
If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the Watersports & Marine Industry. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.
Brandscope has the tools and knowledge to help you grow your company. Don’t pass up the chance to explore new pathways of business efficiencies and sales growth opportunities. Contact us today to see how Brandscope can be a strategic partner in reaching your company’s objectives.
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