Choosing the right eCommerce platform can feel overwhelming, especially when your entire wholesale engine depends on it. Shopify Plus has earned its reputation in the D2C world thanks to its simplicity, scalability, and strong integrations. But when you shift into the realities of B2B and wholesale, things start to get a little… tricky.

Managing pre-orders, refills, retailer relationships, and complex buying cycles on a platform built primarily for D2C usually means juggling plug-ins, patchwork solutions, and custom development. And as many brands quickly learn, those “simple add-ons” can snowball into rising costs and operational headaches.

For brands that live and breathe wholesale, a purpose-built B2B platform isn’t just nice to have; it’s essential. These systems streamline everything: prebook, refill, inventory visibility, marketing assets, and retailer engagement, all in one cohesive workflow.

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Why Consider a Shopify Plus Alternative?

Shopify Plus is one of the most recognisable names in eCommerce, and for good reason. It’s powerful, scalable, and ideal for brands selling direct-to-consumer. But when you operate in the wholesale world, the needs look very different.

The truth is, Shopify Plus isn’t always the best fit for brands whose core business revolves around B2B relationships, pre-order cycles, or complex inventory workflows.

Here are some of the most common reasons brands start exploring Shopify Plus alternatives for wholesale:

  • Built for D2C, not B2B: Wholesale often requires tools like prebooking, refill ordering, tiered pricing, credit terms, and retailer account management — features that Shopify doesn’t offer natively.
  • Heavy reliance on plug-ins: Most wholesale workflows require multiple apps to fill functionality gaps. These can quickly become expensive, brittle, or difficult to manage as your business scales.
  • Custom development costs: Even with apps, deeper wholesale requirements often need custom dev work — which means higher costs, ongoing maintenance, and slower agility.
  • Fragmented retailer experience: With data, orders, and assets spread across different tools, retailers can end up with a disjointed buying experience rather than a single, cohesive wholesale platform.
  • Limited wholesale-specific insights: Wholesale success depends on visibility into prebooks, sell-through, store performance, and engagement. Shopify Plus reporting is geared toward D2C, not wholesale relationships.

The good news? There are purpose-built B2B platforms designed specifically to support the way wholesale actually works — helping brands collaborate, sell, and scale with far less friction.

So if you’re ready for something more aligned with how wholesale actually works, here are three powerful Shopify Plus alternatives designed to help brands collaborate better, grow smarter, and scale wholesale with confidence.

The Best Shopify Plus Alternatives on the Market

1. Brandscope

Best for: Mid-to-large wholesale brands needing a purpose-built B2B platform.

Brandscope is built specifically for wholesale. It centralises operations, streamlines complex workflows, and enhances collaboration between brands, agents, and retailers — all within one intuitive platform. With tools for prebook, refill, promotions, and global retailer networks, Brandscope helps wholesalers operate more efficiently, increase sales, and scale with confidence. Wholesale brands using Brandscope consistently achieve measurable results that retail-focused platforms often struggle to match, including:

  • 86% retailer engagement
  • 35% growth in prebook sales
  • 25% growth in refill sales
  • 75% faster prebook capture before deadlines

Features

  • Sales Management – Manage prebooks, refills, clearances, pricing and promotions with real-time collaboration between brands, agents, and retailers.
  • Inventory Control: Oversee ordering, warehousing, and retailer stock management from one connected platform.
  • Whiteboard Merchandise Planner:  Build assortments and plan strategies in real time, keeping teams aligned.
  • Quickfill: Replenish stock quickly and efficiently, ensuring retailers always have the right products.
  • Count’n Fill: Optimise in-store replenishment and strengthen collaboration between brands and retailers.
  • Superfill: Semi-automate stock replenishment for independent retailers, giving brands real-time visibility into demand.
  • Barcode Scanning: Speed up inventory updates and reduce errors with scan-based stock management.
  • Payment Gateway: Provide retailers with a secure, seamless payment experience across multiple payment methods.
  • Demand Capture & Forecasting: Capture real-time demand and streamline forecasting for smarter purchase order management.
  • Digital Asset Manager: Centralise marketing, educational, and product assets to improve brand awareness and sell-through.
  • Integrations: Connect seamlessly with major ERP, POS, and B2C systems, with multi-currency and multi-language support for global operations.
  • Digital B2B Wholesale Marketplace: Connect with active retailers, track engagement, and convert interest faster, while maintaining full control over brand and pricing.
  • Analytics and Reporting: Real-time performance tracking, custom dashboards, and advanced reporting.
  • Global Support: 24/7 assistance from Brandscope’s customer success team, ensuring smooth operations and strong adoption.
  • Sophisticated Pricing – Multi-faceted, volume-based pricing allows brands to manage the nuances of wholesale effectively.

Pros

  • Purpose-built for wholesale.
  • Centralises sales, inventory, marketing assets, and retailer engagement
  • Intuitive, easy-to-use interface for brands, agents, and retailers
  • Streamlines workflows and improves overall operating efficiency
  • Strong collaboration tools across suppliers, sales teams, and retailers
  • Unified ecosystem removes the need for multiple plug-ins or third-party apps
  • Advanced replenishment tools
  • Real-time visibility across prebooks, refills, and retailer performance
  • Easy management of complex wholesale pricing, campaigns, and tiered discounts
  • Scales globally with multi-language and multi-currency support
  • Built-in B2B marketplace to expand distribution while maintaining brand control
  • Centralised Digital Asset Manager for content, marketing, and product education
  • Fast onboarding and strong adoption across global retail networks
  • Seamless ERP, POS, and B2C integrations
  • Reliable 24/7 global support with fast response times

Cons

  • Integration to suit extensive ERP customisation may extend implementation time.
  • Limited UI customisation in favour of intuitive flow
  • 15mb image storage capacity in carousel to maximise download speed

 

2. NuORDER

Best for: Brands prioritising visual merchandising and an engaging buyer experience.

NuORDER is a B2B wholesale platform designed to create visually rich, retail-style experiences for buyers. Its digital showrooms and interactive linesheets make it easy for retailers to explore assortments, place orders, and access product information. It’s ideal for fashion, apparel, and lifestyle brands seeking an intuitive and visually appealing wholesale platform.

Features

  • Branded Wholesale eCommerce Portal: Fully customisable wholesale website.
  • Digital Catalogues & Linesheets: Drag-and-drop, customisable linesheets and product catalogues.
  • Order & Sales Management: Full order management capabilities.
  • Flexible Payments: Built-in payment solutions.
  • Promotions & Campaigns: Run targeted promotions, volume discounts, and weekly email campaigns.
  • Data & Insights: Track sales and rep performance via real-time dashboards.
  • ERP & POS Integrations — Integrate with ERP, PLM, and POS systems for real-time data syncing.
  • Global Capabilities — Support for multiple currencies, languages, and international retailer relationships.
  • Marketplace Exposure — Brands can join NuORDER’s wholesale marketplace.

Pros

  • Highly visual, immersive buying experience
  • Easy-to-use digital showrooms and linesheets
  • Easy online ordering
  • Personalised buying experience 
  • Centralised hub for products, pricing, and orders
  • Built-in promotions and email campaigns
  • Built for global scale with multi-currency and language support

Cons

  • Limited reporting and analytics capabilities.
  • Customer support can be inconsistent at scale.
  • Challenges with multi-drop orders and managing multiple delivery months.
  • Basic discount and promotion tools; less effective for complex pricing needs.
  • Difficulty managing multiple price tiers for the same SKU across different releases or order types. 
  • Limited ability to efficiently share and distribute digital marketing assets with retail partners.
  • Pricing can be high relative to functionality, particularly for smaller brands or those with complex wholesale needs.

 

3. Elastic Suite

Best for: Brands looking for an end-to-end wholesale management solution.

Elastic Suite provides a unified platform to manage the full wholesale lifecycle, from product marketing and curated catalogues to collaborative assortment planning and real-time order management. It helps teams and retailers work together efficiently while improving accuracy, visibility, and overall operational performance.

Features

  • Digital Catalogues: High-resolution, interactive catalogues to replace printed line books.
  • Branded Dashboard: A centralised hub for product assets, catalogues, collections and brand resources.
  • Custom Collections: Curate a custom collection of products for retailers, users or specific product lines.
  • Visual Merchandising Tools: Drag-and-drop whiteboarding and planogram-style assortment building.
  • Assortment builder: Build personalised assortments tailored to retailer needs, seasonality, sales and promotions. 
  • Order Management: Support for backorders, multi-ship orders, and real-time order tracking.
  • Email Campaigns: Shoppable sales campaigns linked to catalogue content.
  • ERP Integrations: Connects with systems like NetSuite for data synchronisation.
  • Multi-region Operations: Supports global teams and distributed sales networks.

Pros

  • Highly intuitive and user-friendly interface 
  • Strong customer support and account management 
  • Intuitive user experience
  • Streamlined catalogue and assortment tools 
  • Improved order accuracy and visibility 
  • Seamless ERP integration
  • Enhanced campaign and merchandising tools

Cons

  • Backend setup can be complex and time-consuming.
  • Occasional data or server delays.
  • Support response times can vary for larger requests.
  • Can be complex and time-intensive to implement
  • Heavier merchandising workflows may slow down fast replenishment
  • Higher cost structure suited more to enterprise budgets
  • Less streamlined for quick reorders or day-to-day replenishment
  • Setup often requires more IT involvement and internal resources

Choosing the Right Wholesale Platform

Selecting a Shopify Plus alternative depends on your business goals, team size, and the complexity of your wholesale operations.

For brands that rely on seasonal prebooks, frequent refills, and close retailer relationships, the platform must go beyond transactions — it needs to connect teams, data, and partners in one ecosystem.

That’s exactly what Brandscope delivers: a B2B wholesale platform where brands can operate smarter, collaborate seamlessly, and grow faster.

It helps teams lift profitability through efficiency and stronger retailer relationships while removing the need for extra plug-ins, manual processes, or retail-first limitations. It’s simply better business.

FAQs

Shopify Plus is built for direct-to-consumer (D2C) sales and may require plug-ins and customisations for wholesale. B2B platforms are purpose-built to handle prebooks, refills, tiered pricing, and retailer account management, streamlining complex wholesale workflows.

Wholesale operations require tools for inventory management, pre-orders, and retailer engagement. Alternatives provide features tailored for B2B, reduce reliance on multiple apps, and improve efficiency and profitability.

Yes. Leading wholesale platforms like Brandscope, NuORDER, and Elastic Suite offer integrations with ERP, POS, and other sales systems to ensure seamless data flow and real-time reporting.

Many B2B platforms support multi-currency, multi-language, and international retailer management, making it easier to scale operations and reach new markets efficiently.

It depends on the platform and business complexity. Some platforms are easy to implement with minimal IT support, while others, like Elastic Suite, may require more setup for advanced features.

Pricing varies by platform. Brandscope, for example, offers multi-faceted, volume-based pricing and advanced discount management, while other platforms may use subscription tiers or per-user costs.

Yes. Platforms like Brandscope include digital asset management to centralise product catalogues, marketing collateral, and educational materials for retailers.

If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Sales & Marketing Platform. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.

References:

The pros and cons listed in this article reflect common themes found in publicly available user reviews as well as feedback shared with us during customer demos. This article was published on 26 November 2025, and details may have changed since then.

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