SIA Snow & Outdoor Trade Show | 13–15 October 2026 | EPIC, Canberra
Australia’s snow and outdoor industries come together at the 2026 SIA Snow & Outdoor Trade Show, held 13–15 October at EPIC in Canberra – and Brandscope is proud to be part of it.
Hosted by Snowsports Industries of Australia (SIA), the annual trade show brings together over 50 brands, and wholesalers showcasing their latest ranges. The event spans categories including ski and snow equipment, apparel, eyewear, footwear, camping and more.
For brands, it’s an important opportunity to present upcoming ranges, strengthen retail relationships, explore new business opportunities and prepare for the season ahead.
For Brandscope, the event is a chance to connect with the people driving Australia’s snow and outdoor industries, catch up with existing brand partners and build relationships with brands, retailers and industry leaders from across the sector.
Recognising excellence: the SIA Industry Awards & Hall of Fame
For the second consecutive year, Brandscope is proud to sponsor the SIA Industry Awards & Hall of Fame, recognising the people and businesses that continue to shape and grow Australian snow sports and outdoor leisure.
Held during trade show week, the awards provide an opportunity for the industry to step away from the show floor and recognise the individuals and businesses behind its success; from those making their mark today to those who have helped build and strengthen the industry over decades.
For Brandscope, supporting the awards is a natural fit. We believe in recognising excellence and celebrating the people who contribute to the strength and future of the industries we serve.
“The snow and outdoor industry is built by people who turn up season after season – the brands, agents and retailers who keep Australians out on the mountain and in the outdoors. We’re proud to back the SIA Industry Awards & Hall of Fame for a second year. We believe in excellence and in recognising those who achieve it.”
Why timing matters for snow brands
Few categories run to a calendar as tight as snow. Brands finalise ranges and take prebook orders months before the first fall, often before anyone knows what kind of season it will be. Once the lifts start turning, the focus shifts to keeping best sellers in stock and capturing reorders before the window closes.
Getting either end of that cycle wrong is costly for a brand. Slow pre-season sell-in means orders land late or not at all; poor in-season visibility means missed reorders when demand peaks.
The brands that do well give their retail partners clear product information, accurate stock and a fast, simple way to order. That’s where Brandscope comes in.
Brandscope is a global B2B wholesale e-commerce, sales, marketing and marketplace platform built for brands. It brings the wholesale cycle from pre-season range planning and pre-booking through to in-season replenishment into one platform.
- Pre-season sell-in: Present ranges digitally and capture prebook orders, with the Whiteboard Merchandise Planner helping retailers build their buys.
- In-season replenishment: Share real-time stock availability and make reordering quick with refill tools, helping best sellers stay in stock.
- Product and marketing assets: Use the Digital Asset Manager to give stockists easy access to the imagery and product information they need to sell your range.
- New retail partners: The Digital B2B Wholesale Marketplace connects brands with active, relevant retailers across Brandscope’s global network.
Snow brands already partnering with Brandscope
A number of brands exhibiting at the 2026 SIA Snow & Outdoor Trade Show already partner with Brandscope, including Rojo Australia, XTM, Blacklight, Phoenix Leisure, Amer Sports, and Smith Optics Australia.
Rojo Australia, founded in 1987 as Australia and New Zealand’s first female snow, ski and snowboard brand, creates snow apparel designed by women, for women. As the brand grew, so did the need for a wholesale platform that could showcase its distinctive designs and personality — Born in the Mountains, Lives by the Ocean.
With Brandscope, Rojo Australia was able to bring its wholesale operations into one intuitive B2B platform, giving retailers easy access to product ranges, information and stock availability, while providing a more efficient way to manage wholesale relationships.
It’s a fitting partnership for a brand that lives by its belief: “WE NEVER CALL LAST RUN.” And in a seasonal industry, that matters. From securing pre-season orders to keeping best sellers moving when the snow arrives, the right wholesale tools can make the process simpler for brands like Rojo and its retailer partners.
See you at SIA 2026
The 2026 SIA Snow & Outdoor Trade Show is set to be a cool few days of fresh ideas, new connections and plenty of industry conversations shaping the season ahead.
If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the Snow Sports and Outdoor Leisure Industry’s. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.
Brandscope has the tools and knowledge to help you grow your company. Don’t pass up the chance to explore new pathways of business efficiencies and sales growth opportunities. Contact us today to see how Brandscope can be a strategic partner in reaching your company’s objectives.
To speak directly with a Brandscope team member via the blue button below.
