Bringing Multiple Outdoor Brands Together in One Wholesale Platform
SlumberTrek, one of Australia’s leading outdoor and lifestyle equipment distributors, has partnered with Brandscope — marking a major step toward smarter, more streamlined wholesale operations. Known for supplying high-quality gear built for the outdoors, SlumberTrek manages a wide portfolio of adventure-ready brands including Outdoor Connection, LiFE!, GCI Outdoor, Flextail, Klymit, Titan by Arctic Zone, Rightline Gear, Orca, Waterport, and Breakaway.
From the Beach to the bush, camp chairs to coolers, shelters to sleeping gear, SlumberTrek can now bring all its brands together on a single, easy-to-navigate wholesale platform. Retailers can browse products, access pricing, place orders, and manage replenishment without the usual manual back-and-forth — saving time on every trip.
Why SlumberTrek Needed a Purpose-Built B2B Wholesale Solution
As a distributor managing multiple brands with different product categories, seasons, and velocity lines, SlumberTrek needed a wholesale system that could keep up. They were looking for a solution that centralised operations, reduced manual tasks, and ensured retailer partners always had access to accurate, real-time information. For a business balancing so many moving parts, Brandscope quickly became the perfect basecamp.
“Using Brandscope has transformed the way we work with our retailers. It’s like having a campsite map for our entire wholesale network — everything’s clear, organised, and ready to go,” says Peta Lanham, Customer Support, SlumberTrek.
Seamless Integration with Cin7 Omni for Real-Time Inventory and Orders
By integrating Brandscope with their Cin7 Omni ERP system, SlumberTrek now has a seamless connection between inventory, orders, and pricing across all brands. Cin7 Omni manages stock, fulfillment, and accounting, while Brandscope provides clarity and collaboration for discounts, inventory control, digital marketing, and prebook and refill ordering. Together, the setup creates a reliable trail between systems, ensuring accuracy from warehouse to retailer.
“Cin7 Omni and Brandscope give us real-time visibility and control. It’s a win for our team and our retail partners,” adds Michael Knijnenburg, Product Development Manager, SlumberTrek.
A key advantage for SlumberTrek is Brandscope’s automation tools. Refill helps retailers reorder fast-moving items without starting from scratch, making it simple to keep shelves stocked through every season. Discount Schemes allow SlumberTrek to create flexible promotional rules — whether volume-based, seasonal, or tiered — giving retailers transparent incentives to place larger or more frequent orders. Price Books ensure each retailer sees the correct pricing every time, reducing errors and eliminating time-consuming admin.
With these features working together, SlumberTrek can now automate complex pricing, minimise manual processes, boost order accuracy, and create a smoother, more enjoyable experience for retailers — all while freeing their internal teams to focus on growth.
“Brandscope helps our team streamline the way we work. It’s efficient, intuitive, and makes it easier for us to grow our wholesale operations,” says Simon Thompson, General Manager – New Zealand, SlumberTrek.
A Connected Wholesale Ecosystem for Future Growth
The partnership between SlumberTrek, Brandscope, and Cin7 Omni creates a complete ecosystem for B2B wholesale — one that supports SlumberTrek’s mission to equip more retailers with trusted outdoor products across Australia and beyond.
Here’s to a long, steady journey of growth, smooth pathways, and plenty of clear skies ahead. Welcome aboard, SlumberTrek — we’re excited to hit the trail together!
If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the Outdoor Leisure & Camping Industry. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.
Brandscope has the tools and knowledge to help you grow your company. Don’t pass up the chance to explore new pathways of business efficiencies and sales growth opportunities. Contact us today to see how Brandscope can be a strategic partner in reaching your company’s objectives.
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