Brandscope: Let’s Play Smarter in Wholesale at the Australian Toy, Hobby, Licensing Fair 2026

There’s something special about walking into the Australian Toy, Hobby & Licensing Fair 2026. The buzz. The colour. The innovation. The industry, all under one roof.

In 2026, Brandscope is proud to sponsor the Australian Toy, Hobby & Licensing Fair — the premier event bringing together the leaders shaping the future of toys, hobbies and licensing across Australia and beyond. With around 200 exhibitors and more than 4,000 passionate industry professionals attending, the Fair promises to be a dynamic showcase of innovation, creativity and connection.

The toy, hobby and licensing industry is built on imagination. Yet behind every must-have collectible, construction set or premium hobby range sits a wholesale engine that must run just as seamlessly as the play experience itself. When ordering, visibility and collaboration work effortlessly, brands and retailers are free to focus on what they do best — creating products that inspire.

That’s where Brandscope comes in.

Brandscope is a globally recognised B2B sales and marketing platform designed specifically for wholesale. We connect brands, agents and retailers in one powerful ecosystem — helping businesses reduce admin, improve visibility, and make ordering faster and easier.

For toy, hobby and licensing brands, that means:

• Clear, structured prebook ordering
  Launch new and seasonal ranges with confidence through streamlined prebook ordering processes. With structured timelines, guided order capture, and full visibility across sales channels, brands can hit prebook targets faster while giving retailers clarity around delivery windows and commitments.
• Effortless refill and replenishment
  Make in-season restocking simple and seamless. Retailers can quickly reorder best-sellers, access live pricing, and place refill orders without back-and-forth emails or manual admin — keeping shelves stocked and sales moving.
• Real-time product and inventory control
  Ensure retailers and sales teams always have access to accurate product information, availability, and updates. From stock levels to new arrivals, real-time visibility reduces missed opportunities and helps everyone make smarter buying decisions.
• A connected retailer network already active on the platform
  Tap into an established wholesale marketplace. With leading toy, and hobby retailers already using Brandscope, brands can connect faster, showcase their ranges to a qualified audience, and accelerate the path from discovery to order.
• Stronger collaboration between sales teams and stockists
  Empower agents and sales teams with digital tools that support better conversations and bigger orders. Shared visibility, centralised communication, and easy access to product data ensure alignment between brand, rep and retailer.
• Integrated marketing assets that tell your brand story
  Bring collections to life with rich product imagery, detailed descriptions, lookbooks and campaign assets — all housed in one place. Equip retailers and agents with the materials they need to confidently promote your range, drive sell-through, and maintain brand consistency across every touchpoint.

In an industry where timing around launches, gifting periods and new ranges matters, having the right B2B wholesale infrastructure isn’t just helpful — it’s a competitive advantage.

Beyond efficiency, Brandscope gives toy, hobby and licensing brands the ability to expand distribution. With an established network of engaged retailers already active on the platform, brands gain immediate visibility within a connected buying community — reducing barriers to entry, accelerating time to market, and creating stronger, longer-term retail partnerships.

We’re looking forward to bringing that momentum to the Australian Toy, Hobby & Licensing Fair 2026.

“The ATA is excited to have Brandscope as one of our sponsoring partners at the Australian Toy, Hobby & Licensing Fair 2026,” says Alice Sanderson, Executive Manager, Australian Toy Association. “The Fair is all about supporting the industry and creating meaningful connections, and we’re looking forward to working together to help brands and retailers grow.”

Throughout the event, the Brandscope team will be onsite connecting with leading brands, agents and retailers — and showcasing the latest B2B wholesale platform features designed to make wholesale smarter, faster and more profitable.

The toy and hobby industry has always been about creativity, innovation and connection. We believe the future of wholesale should reflect the same.

If you’re attending the Australian Toy, Hobby & Licensing Fair 2026, and would like a personalised demonstration then book a demo today. Let’s build something great — and make wholesale a little more fun along the way.

🎲 Let’s Play Smarter in Wholesale.