Stokehouse —home to iconic surf and coastal lifestyle brands Vissla and Sisstrevolution—has partnered with Brandscope, delivering a smoother, more efficient wholesale experience for retailers nationwide. Known for championing authentic surf culture and creating products with purpose, Stokehouse continues to ride high with its growing portfolio of brands.
As their wholesale operations expanded, Stokehouse recognised a purpose-built B2B wholesale platform was more essential than ever before.
“We realised we needed a system that moves at the speed of our industry—simple to use, visually clean, and powerful behind the scenes, a platform our retailers already know and many already use,” said John Mossop, Partner at Stokehouse Limited. “Brandscope was the right choice. It gives our team a workflow that feels natural and helps us support our retailers with far less friction.”
With Vissla and Sisstrevolution now live on the platform, Stokehouse is making full use of Brandscope’s wholesale features. Prebooks have long been central to Stokehouse’s go-to-market strategy, and Brandscope elevates that process—helping sales reps work more strategically with retail partners, creating suggested orders by month, category, price, and colour, enabling more collaborative planning and contributing to deeper, broader prebooks across key seasons.
Refill also plays an important role, ensuring that fast-moving products are replenished quickly and accurately so retailers stay stocked and ready to sell. Combined with customised pricing, tiered discount structures, and real-time product visibility, brands can present retailers with the right information at the right time—boosting sell-through while reducing administrative costs.
The seamless integration of Stokehouse’s Isync ERP with Brandscope’s B2B system via a simple API ensures seasonal catalogue uploads are streamlined, orders are automatically transferred into the ERP, and inventory is synced in real time, giving the team clear visibility of both current and future stock. Price Books and Segmentation modules allow retailers to access live, accurate product information tailored to their specific environments, ensuring that every order is informed and precise.
“Managing multiple brands, territories, currencies, and pricing schedules can get complex,” John noted. “Brandscope simplifies the process for our team and retailers while giving us the control we need behind the scenes.”
Brandscope has also become a central hub for each brand’s digital marketing assets, enabling the distribution of promotional and educational materials directly to retailers and sales reps. From sharing marketing content to launching new ranges quickly, the platform has become a central hub that enhances collaboration, builds stronger retailer relationships, and streamlines every aspect of wholesale operations.
Retailers can now explore the latest from Vissla and Sisstrevolution on Brandscope, enjoying a smoother path from browsing to buying. Stokehouse’s operational efficiency, paired with Brandscope’s purpose-built wholesale technology, provides a solid foundation for continued growth across the ANZ region.
“The surf and lifestyle fashion industry is fast-moving, seasonal, and relationship-driven. Brandscope lets us carve through complexity and focus on what matters: our brands and our relationships,” John said.
Catch the latest wave from Vissla and Sisstrevolution on Brandscope and discover how effortless wholesale can be. Welcome onboard Stokehouse.
If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the Surf and Lifestyle Fashion Industry’s. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.
Brandscope has the tools and knowledge to help you grow your company. Don’t pass up the chance to explore new pathways of business efficiencies and sales growth opportunities. Contact us today to see how Brandscope can be a strategic partner in reaching your company’s objectives.
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