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A Truly Effective B2B Wholesale E-Commerce Platform
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B2B Ordering Type
To help you make the right choice, we compare Faire, Shopify Plus, and Brandscope to show which platform best supports your wholesale growth
Faire: Best for marketplace discovery
Shopify Plus: Best for D2C-first brands looking at B2B add-ons
Brandscope: Mid-to-large wholesale brands needing a purpose-built B2B platform
| Feature | Faire | Shopify Plus | Brandscope |
|---|---|---|---|
| Pre-book workflows | ⚠️ Product-level pre-orders supported (no structured seasonal pre-books) | ⚠️ Apps or custom builds required | ✅ Native visual multi-month merchandising tools |
| Refill automation | ❌ Manual reordering only (no automated replenishment) | ⚠️App-based or custom automation | ✅ QuickFill & Superfill with EDI |
| Rep collaboration | ⚠️ Limited rep support | ❌ No native rep portal | ✅ Built-in rep workflows and access controls |
| Retailer discovery | ✅ Large marketplace with behaviour-based matching | ❌ No built-in marketplace | ✅ Global marketplace + Targeted, curated introductions |
| Marketing assets & catalogues | ✅ Catalogue browsing, Collections, EDM automation | ❌ Requires external tools or CMS | ✅ Central asset library + catalogue exports |
| DTC + B2B combined | ⚠️ Wholesale marketplace with seamless Shopify integration | ✅ Yes, with some dev setup | ⚠️ B2B only. Automated exports into DTC |
| ERP & integration support | ⚠️ Shopify native integration + middleware (not an ERP) | ✅ Large app ecosystem | ✅ API or CSV for all major ERP platforms |
| Global reach & localisation | ⚠️ 35+ countries, multi-language + currency | ✅ Global with broad localisation support | ✅ 90+ countries, multi-language + currency |
| Support & onboarding | ✅ Seamless onboarding + responsive support | ⚠️ App-dependent support | ✅ Unlimited support + retailer onboarding |
Choosing the right wholesale platform depends on your business goals, team structure,
and the complexity of your B2B operations.
For brands managing seasonal prebooks, ongoing refills, and close retailer relationships,
your platform needs to go beyond transactions — it needs to connect teams, data, and
partners in one ecosystem.
Brandscope is built specifically for wholesale, enabling brands to:
All within one connected platform — without relying on multiple plug-ins or retail-first workarounds. It’s simply better business.
























Shopify Plus can support wholesale, but it often requires additional apps and customisation. Many brands find it works best for D2C, with limitations when managing complex B2B workflows.
Yes — Brandscope is purpose-built for wholesale and can replace or complement Shopify Plus by handling B2B sales, ordering, and marketing more effectively.
It also seamlessly integrates with leading ERP systems and platforms like Shopify, allowing brands to maintain their existing B2C setup while optimising their wholesale operations through a dedicated B2B solution.
Yes — Brandscope integrates seamlessly with a wide range of leading ERP, POS, and B2C platforms.
These integrations ensure real-time data flow across inventory, orders, customers, and pricing, reducing manual processes and enabling brands to operate more efficiently across both wholesale and direct-to-consumer channels.
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Brandscope is a globally recognised B2B wholesale and e-commerce platform with a proven capacity to deliver brands, agents and retailers a more economical, collaborative and sustainable way to conduct wholesale trade.
Harness the power of our enterprise software to trade more efficiently and profitably and ultimately reach the next level of business – whatever that may be!






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