PLATFORM COMPARISON — 2026

What's the Best B2B Wholesale
eCommerce Platform for
Your Business?

To help you make the right choice, we compare Faire, Shopify Plus, and Brandscope to show which platform best supports your wholesale growth

Compare the leading wholesale solutions

Three platforms. One that's purpose-built for wholesale.

The right choice depends on how your business sells today, and how much structure you need as you grow.

Faire

Best for smaller brand marketplace discovery

Large retailer network with built-in brand discovery
Fast, low-friction onboarding for emerging brands
Less control over pricing, terms, and retailer relationships

Shopify Plus

Best for D2C-first small to medium brands extending into B2B

Strong DTC foundation with B2B capabilities
Scalable infrastructure with enterprise-level performances
Wholesale often requires apps, dev work, or workarounds

Brandscope

Best Fit

Best for medium to enterprise wholesale brands at scale

Native pre-book, refill automation and rep workflows
Global marketplace + targeted, curated introductions
Built specifically for B2B — no plugins, no compromises

FEATURE-BY-FEATURE

The full comparison

How Faire, Shopify Plus and Brandscope stack up on the workflows that matter most to wholesale brands.

Feature	Faire	Shopify Plus	Brandscope
Pre-book workflows	⚠️ Product-level pre-orders supported (no structured seasonal pre-books)	⚠️ Apps or custom builds required	✅ Native visual multi-month merchandising tools
Refill automation	❌ Manual reordering only (no automated replenishment)	⚠️App-based or custom automation	✅ QuickFill & Superfill with EDI
Rep collaboration	⚠️ Limited rep support	❌ No native rep portal	✅ Built-in rep workflows and access controls
Retailer discovery	✅ Large marketplace with behaviour-based matching	❌ No built-in marketplace	✅ Global marketplace + Targeted, curated introductions
Marketing assets & catalogues	✅ Catalogue browsing, Collections, EDM automation	❌ Requires external tools or CMS	✅ Central asset library + catalogue exports
DTC + B2B combined	⚠️ Wholesale marketplace with seamless Shopify integration	✅ Yes, with some dev setup	⚠️ B2B only. Automated exports into DTC
ERP & integration support	⚠️ Shopify native integration + middleware (not an ERP)	✅ Large app ecosystem	✅ API or CSV for all major ERP platforms
Global reach & localisation	⚠️ 35+ countries, multi-language + currency	✅ Global with broad localisation support	✅ 90+ countries, multi-language + currency
Support & onboarding	✅ Seamless onboarding + responsive support	⚠️ App-dependent support	✅ Unlimited support + retailer onboarding

Feature	Faire	Shopify Plus	Brandscope
Pre-book workflows Multi-month seasonal merchandising	Product-level pre-orders only	Apps or custom-builds required	Native visual merchandising planner
Refill automation Replenishment without manual reordering	Manual reordering only	App-based or custom	Quickfill & Superfill stock models with EDI
Rep collaboration Sales team & agent workflows	Limited rep support	No native rep portal	Built-in sales rep workflows + access controls
Retailer discovery Acquiring new wholesale customers	Large marketplace	No built-in marketplace	Global network + curated introductions
Marketing assets & catalogues Imagery, line sheets, EDM	Catalogue browsing + EDM automation	External tools or CMS required	Central asset library + exports
D2C & B2B combined Run wholesale alongside consumer	Marketplace + Shopify integration	Native, with dev setup	B2B only · automated D2C exports
ERP & integration support Stock, pricing & order sync	Shopify-native + middleware	Large app ecosystem	API or CSV for all ERPs
Global reach & localisation Multi-currency, multi-language	35+ countries	Global with broad localisation	90+ countries, multi-language, multi-currency
Support & onboarding Getting brands & retailers live	Seamless onboarding	App-dependent	Unlimited support + retailer onboarding
Read the full article here

FEATURE-BY-FEATURE

Built for wholesale — not bolted onto D2C.

Marketplaces help you get found. D2C platforms help you sell direct. But if you manage seasonal pre-books, ongoing refills and tight retailer relationships, you need software that’s actually designed for the way wholesale works.

“Brandscope has been a critical cog in our brand incubator business model. It’s helped us collaborate with our sales team and Retail partners with greater immediacy — selling more and reducing costs simultaneously.”

— Peter Caldwell, MD, Yeti Limited

Sell More

Empower collaboration between sales people and retailers to drive pre-book, refill, and clearance sales with greater efficiency and immediacy.

Reduce Costs

Cut overheads associated with wholesale operations by reducing printed catalogues, minimising samples, empowering sales teams and controlling inventory.

Expand Distribution

Unlock opportunities both globally and domestically by connecting brands with quality retailers who want to sell your products and establish profitable, long lasting trading relationships.

Market & Educate

Manage storage and dissemination of digital marketing and educational assets to drive brand awareness, product education and sell-through.

Trusted by Leading Brands

Frequently Asked

Choosing the right platform

The questions wholesale teams ask us most often when evaluating B2B eCommerce options.

What is a B2B wholesale eCommerce platform?

A B2B wholesale eCommerce platform enables brands to sell products to retailers or distributors online. It supports bulk ordering, custom pricing, and ongoing relationships, helping businesses manage wholesale sales more efficiently.

Which platform is best for scaling wholesale?

The best platform for scaling wholesale depends on your needs. Marketplace platforms like Faire help with discovery, while Shopify Plus supports brands extending from D2C. Brandscope is designed specifically for wholesale, offering tools to manage orders, streamline operations, and expand distribution at scale.

Is Shopify Plus good for wholesale?

Shopify Plus can support wholesale, but it often requires additional apps and customisation. Many brands find it works best for D2C, with limitations when managing complex B2B workflows.

How does Brandscope help grow wholesale sales?

Brandscope helps brands increase sales by streamlining ordering, improving product presentation, enabling better retailer engagement, and expanding distribution through a connected marketplace.

Do I need a marketplace like Faire to grow wholesale?

Not necessarily. While marketplaces can help with discovery, many brands prefer owning their relationships, data, and pricing — which is where platforms like Brandscope offer more control and scalability.

Can Brandscope replace Shopify Plus for B2B?

Yes — Brandscope is purpose-built for wholesale and can replace or complement Shopify Plus by handling B2B sales, ordering, and marketing more effectively.

It also seamlessly integrates with leading ERP systems and platforms like Shopify, allowing brands to maintain their existing B2C setup while optimising their wholesale operations through a dedicated B2B solution.

Does Brandscope integrate with ERP, POS, and B2C platforms?

Yes — Brandscope integrates seamlessly with a wide range of leading ERP, POS, and B2C platforms.

These integrations ensure real-time data flow across inventory, orders, customers, and pricing, reducing manual processes and enabling brands to operate more efficiently across both wholesale and direct-to-consumer channels.