What began in a spare bedroom has grown into a brand that’s redefining the modern fishing experience. Malosi, founded by brothers Jon and Niko, has earned a loyal following by combining bold design with genuine functionality. Their lures are not only striking in form but proven in performance—crafted with care and innovation at every stage. As the brand continues to grow, they’ve looked beyond product development to improve how they serve their retail partners—leading to an exciting new global partnership with Brandscope, combining forces to develop the USA.
Recognising the need for a more streamlined and scalable wholesale solution, Malosi turned to Brandscope to help take their operations to the next level. The platform offered the visibility, control, and efficiency they needed to support their retail network—including a seamless integration with their existing NetSuite ERP system to ensure smooth order flow and real-time data accuracy across channels.
“From crafting the highest quality lures to how we support our retail network, everything we do comes down to detail. We needed a platform that would help us deliver that same care and control behind the scenes,” states Jon Va’afusuaga, CEO & Founder of Malosi.
From day one, Brandscope’s focus on usability and efficiency aligned perfectly with Malosi’s values. One of the biggest wins came from the built-in Payment Gateway, powered by STRIPE. Retailers can pay for orders instantly, meaning less time chasing payments and more reliable cash flow. For a brand on the move, this feature alone brought massive operational relief.
Brandscope’s Payment Gateway seamlessly embeds into the ordering process, allowing retailers to complete payments at the same time they place an order—just like they would on a regular e-commerce site. This removes the need for separate invoicing and manual follow-ups. The system supports BECS Direct Debit in Australia as well as all major credit cards, giving retailers flexible options to suit their preferences. For brands, it dramatically reduces late payments and streamlines their accounting processes—keeping orders moving and cash flow healthy. Integrated with Brandscope’s Superfill model, it also enables automated reorders, where payment and replenishment happen in one simple, secure flow.
“Great systems should feel invisible. Brandscope’s seamless Payment Gateway system keeps things smooth for us and simple for our retail partners,” says Jamie Thomson, Global Sales Director at Malosi,
Another standout feature has been Brandscope’s powerful refill and inventory control tools. Malosi’s retailers and sales team can now check product availability in real time and place orders in just a few clicks, making reordering fast and hassle-free. The refill function allows users to quickly reorder high-demand items with minimal effort—keeping shelves stocked and sales flowing.
Meanwhile, Brandscope’s inventory control system provides clear visibility into current and future stock, showing when out-of-stock items will return and allowing both Malosi and their retailers to make smarter, more informed decisions. By streamlining this process, Brandscope is helping Malosi reduce costs, improve efficiency, and strengthen retailer relationships.
“Our most popular lures don’t sit still for long. Brandscope gives our stockists the tools to plan smarter and restock faster – it’s a big improvement on how we used to operate,” states Jamie.
Behind the scenes, the integration with Malosi’s systems allows for a smoother flow of information—from products and pricing to real-time stock control. What was once manual and time-consuming is now streamlined, freeing the team up to focus on product development and creative direction.
For Malosi, the partnership with Brandscope isn’t just about digitising their wholesale—it’s about strengthening the relationships that power their business. By removing friction and simplifying the ordering process, they’re creating more space for growth, trust, and meaningful collaboration across their retail network.
As Malosi continues to push boundaries in lure design, they’ve found in Brandscope a partner equally committed to excellence behind the scenes. It’s a natural fit—one that ensures the brand’s high standards are upheld not only in product, but in process.
With a focus on quality and growth, Malosi is charting a course for success. We’re excited to welcome them to the Brandscope platform and support their journey ahead.
If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the Fishing & Marine Industry. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.
