Founded in 1994, Barmah Hats is a family-owned and run business that has been making quality hats in Melbourne for more than 30 years. Alongside its factory, a small, tight-knit head office team handles everything from sales and customer service to dispatch.
For retailers, that means dealing with people who know the range inside out and take the time to look after them personally. Along the way, Barmah has become an internationally recognised name, with its distinctive hats now worn around the world.
From the iconic Kangaroo Leather and Cattle Leather ranges to the hard-wearing Canvas collection, Barmah Hats are made for the outdoors, for travellers, for hard workers and for everyday Australians who appreciate a great hat.
With Barmah Hats now live on Brandscope, the team has brought its wholesale operations into one streamlined, purpose-built B2B platform, showcasing the range, connecting with retailers and simplifying the wholesale ordering experience. And the fit couldn’t be better.
“Brandscope gives our retailers another easy way to work with us. It makes the Barmah range more accessible and helps us keep growing our wholesale business, without losing the personal service our stockists know us for” says Wayyln Turner, General Manager of Barmah Hats.
Refill at the Drop of a Hat
Brandscope was built specifically for the wholesale world — no workarounds, no plugins, no manual spreadsheets. The B2B wholesale platform allows brands to manage their product catalogue, pricing, orders, inventory, and retailer relationships in one place, creating a more efficient way to manage wholesale trade.
In the hat industry, when a product peaks or becomes a bestseller, you want to keep it in stock. Brandscope’s Refill feature gives the Barmah Hats sales team and retailers a fast and intuitive way to replenish stock. With just a few clicks, retailers can refill their shelves, while integrated features like Quickfill and Count’n Fill make managing stock even easier.
For Barmah Hats, this means less friction around repeat orders and an easier way to respond to retail demand. It also gives the team more time to focus on supporting retailers, growing relationships and keeping products moving.
“Refill is really useful for us because it makes repeat ordering quick and easy. If a retailer sells through a style or a size, they can top it up in minutes. We want to make it as simple as possible for them to keep their Barmah stock moving ” adds Wayyln.
More Than Just a Place to Order
Retail has changed a lot in the past few years. Many of Barmah Hats’ stockists now sell online as well as in store, and more of them run POS systems that depend on accurate barcodes and SKU data. Every retailer carries its own mix of Barmah styles, and each one needs the right images, product details and marketing material for that mix.
For Barmah, the challenge was clear: find a simple way to get the right assets and product data to each retailer, without sending files back and forth by email. That’s where Brandscope’s Marketing and Digital Asset Manager comes in. Barmah Hats can load its digital marketing and educational assets straight onto the platform. The team can update what’s on display quickly, and it fits naturally into the way retailers already browse and buy.
Retailers and sales representatives can also generate a comprehensive digital media pack directly from an order. With one click, Brandscope automatically gathers relevant product images, barcodes, style codes, pricing, colours and other digital assets associated with the ordered products into one convenient pack.
For Barmah Hats, it’s another way to support retail partners and give them the tools they need to sell the range.
Keeping the Personal Touch
Barmah Hats has always prided itself on personal customer service. Retailers value being able to pick up the phone and speak to someone on the Melbourne team who knows the range and understands their business.
Brandscope doesn’t replace that personal connection, it supports it. With orders, product information and digital assets managed through the platform, the team can spend less time on administration and more time where it matters most: giving advice, following up with retailers and building relationships.
For Barmah Hats, it also creates an opportunity to put its distinctive range in front of more of the right retailers across lifestyle fashion and outdoor, while continuing to build retail partnerships that make sense for the brand.
It’s the best of both worlds: the convenience of online wholesale ordering, backed by the same friendly Melbourne team retailers have always relied on.
Finding the Right Retailers
Brandscope’s B2B wholesale marketplace gives brands access to a curated digital network designed to build stronger, more strategic connections between brands and retailers.
Through intelligent profiling and retailer matching, Brandscope helps identify relevant retail opportunities based on category, channel and customer fit.
For Barmah Hats, that means an opportunity to put its range in front of more relevant retailers across the lifestyle fashion and outdoor leisure categories, while continuing to build the kind of retail partnerships that actually make sense for the brand.
Because growing distribution isn’t simply about getting more retailers — it’s about finding the right retailers. And for an established brand like Barmah Hats, continuing to grow means staying ahead of the game.
With Brandscope, Barmah Hats has the tools to make this happen.
We’re excited to have Barmah Hats now live on Brandscope and look forward to supporting them as they continue to grow their wholesale operation.
Hats off to Barmah Hats — the adventure begins!
If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the Lifestyle Fashion and Outdoor Leisure Industry’s. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.
Brandscope has the tools and knowledge to help you grow your company. Don’t pass up the chance to explore new pathways of business efficiencies and sales growth opportunities. Contact us today to see how Brandscope can be a strategic partner in reaching your company’s objectives.
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