Some golf brands are made for the country club. Birds of Condor was made to walk straight off the beach and onto the first tee, with your mates, and nobody taking it too seriously.
Now, the Byron Bay born golf lifestyle label is bringing its wholesale operations onto the Brandscope platform, giving its growing network of stockists a faster, simpler way to access the range, place orders and replenish best-sellers.
Who is Birds of Condor?
Birds of Condor grew on a healthy diet of surf, streetwear, music and a good old-fashioned golf obsession since 2016. No dress codes, no stiff upper lips, just come as you are and enjoy one of the greatest games ever played.
A Condor (also known as a triple eagle) is a hole in one on a Par 5, one of the rarest achievements in golf and the inspiration behind the brand’s name and logo. That spirit of chasing the rare, the fun and unforgettable moments run through everything Birds of Condor creates.
Its range of “Vibe Enhancing Apparel™” covers headwear, men’s and women’s apparel, and golf accessories. Bold colours, playful collection names and a relaxed, inclusive attitude set it apart from traditional country-club golf wear. As the brand puts it: you don’t even need to golf, Birds is a happy place for all.
Today Birds of Condor are stocked globally by more than 120 retailers across Australia, New Zealand, Japan, South Korea, USA & Canada. From golf club pro shops, driving ranges through to surf / skate stores and boutique fashion retailers. That reach across the Lifestyle Fashion, Sport and Golf channels makes it a natural fit for Brandscope.
“We’ve never really looked at Birds as just a golf brand. Golf is no doubt the common ground, but it’s really about the people, the culture and having a good time along the way. That fresh take and lifestyle component connects such a diverse crew of retailers who easily identify with that. Brandscope gives them one easy place to see what’s available and reorder when something sells out. For us, that means less time chasing orders and more time doing what we love: spending more time on the fairway than the inbox.”
Bringing Wholesale Together in One Platform
Managing wholesale across different retail channels comes with its own challenges. Brandscope brings the tools brands need to manage product catalogues, wholesale orders and retailer relationships together in one purpose-built B2B sales and marketing platform.
For Birds of Condor, this means giving its diverse stockist network a central place to access the brand’s range and place orders, while helping the team manage its growing wholesale business more efficiently.
The Right Range for Every Retailer
With stockists spanning golf clubs, surf shops and lifestyle fashion retailers, Birds of Condor needs the flexibility to manage its product range across different retail channels. Brandscope’s Segmentation feature gives brands control over which retailers can access specific brands, releases and products, helping protect exclusive ranges and support growth into new markets.
Key features of Brandscope’s Segmentation include:
- Brand-Level Control — Choose which retailers can access a brand on Brandscope, helping manage authorised distribution and exclusive arrangements.
- Release-Level Control — Make selected collections and seasonal releases available to specific retailers, such as giving key accounts access to a new launch.
- Product-Level Control — Manage visibility down to individual products, helping protect limited editions, exclusive colourways and channel-specific ranges.
Once Segmentation is configured, retailers can access the products relevant to their assigned segments. This reduces the need to manage product access manually and helps brands maintain control as their wholesale network grows.
Keeping Best-Sellers Flowing with Refill
For a brand with popular styles across multiple retail channels, making it easy for stockists to replenish their range is key. Brandscope’s Refill tools help Birds of Condor retailers reorder best-sellers, from hats and polos to accessories, without relying on manual processes.
Key features of Brandscope’s Refill tools include:
- Inventory Control — Access SKU-level stock information to help retailers make informed replenishment decisions.
- Quickfill — A four-click ordering process that makes repeat orders quick and easy.
- Stock Models — Set up tailored replenishment plans to help retailers maintain the product ranges suited to their business.
- Superfill — Automate replenishment by mapping inventory reports to stock models, reducing manual work involved in repeat ordering.
Golf season never really ends, and neither does demand for a great hat. With Brandscope’s Refill tools, Birds of Condor stockists can easily replenish popular styles as they sell through, helping keep their shelves stocked and customers coming back for more.
“Our headwear has always been a big part of the business. Our evergreen best selling styles continue to perform and are a great place to start for any account wanting to give Birds a try. We’re all about building strong relationships with our stockists, and Brandscope gives us a much better way to support them as we grow. Less paperwork, more product and more momentum with what’s performing best and also forthcoming.”
Welcome to Brandscope, Birds of Condor
Brandscope works with ambitious, culture-led brands and established names, helping them build the wholesale foundations to support their growth. Birds of Condor brings a fresh perspective to the golf and lifestyle market, and we’re excited to support the brand as it continues to expand its retail network.
From Byron Bay to golf courses, surf shops and fashion retailers across the globe, Birds of Condor is showing that golf can be about more than the game. It’s about self-expression, good company and having one hell of a time.
Welcome on board, Birds of Condor. Here’s to stylish swings, full shelves and good times. 🏌️♂️
If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the Lifestyle Fashion, Sports and Golfing Industry’s. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.
Brandscope has the tools and knowledge to help you grow your company. Don’t pass up the chance to explore new pathways of business efficiencies and sales growth opportunities. Contact us today to see how Brandscope can be a strategic partner in reaching your company’s objectives.
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