Background
Sito Shades, an exceptional eyewear brand with its roots in Australia, is renowned for crafting meticulously handcrafted, premium fashion sunglasses that serve as both a style statement and a testament to artistry. Their exquisite eyewear is available not only in Australia but also across the United States and New Zealand. Operating under the banner of The Leisure Collective Group, a B Corp-certified company headquartered in Western Australia, Sito Shades proudly stands alongside distinguished brands like Otis Eyewear, LayDay, and Creatures of Leisure.
The Sito team recognized the pressing need for a sales platform that could empower retailers by granting them the autonomy to independently place orders. The Leisure Collective had previously adopted with success diverse brands limited the initiation of orders to the sales team, on behalf of retailers. This approach had its constraints, heavily reliant on communication between sales representatives and retailers. These limitations led to logistical challenges, especially during high-demand periods or when sales team members were on leave. The business sought a more intuitive, collaborative, and user-friendly solution to enhance its operations.
Solution
The Leisure Collective strategically implemented the Brandscope platform across their entire brand portfolio. This comprehensive integration with the company’s ERP system, NetSuite, effectively synchronized the order and inventory processes, enabling real-time collaboration between the sales team and retail buyers. As a result, efficiency was significantly improved, and order frequency saw a noteworthy increase. By granting retailers access to current stock availability and future stock forecasts, the sales team redirected their focus towards enhancing sales and cultivating client relationships, ultimately elevating in-store brand presence and much higher sell-through rates.
Moreover, the business now had the added advantage of a comprehensive repository of marketing and product training materials. This enabled them to deliver product knowledge and promotional activations directly to their retailer network, further boosting their sales efforts. The ability to review past orders remained integral to ensuring a seamless and well-organized ordering process, benefiting both customers and the business with thorough transaction records.
Outcome
Brandscope has streamlined the pre-booking process, making it easier for retailers to place more than seven orders per store. This enhancement has optimised the order placement process and improved the overall synergy between Sito Shades and their retail partners. Notably, the Sito Sales Team has considerably reduced the time spent on phone order processing, which has allowed them to redirect their efforts toward valuable face-to-face interactions with retailers. This shift has enabled them to enhance merchandising, introduce new product ranges, and foster the growth of their customer base.
According to Elle Smith – Sito Inventory Manager “We sought a system that provided our retailers with the freedom and convenience to shop and place orders while enabling our sales team to dedicate more time to visiting customers on the road. Additionally, the platform’s capability to establish a visually appealing showroom, complete with easy access to our marketing assets is an incredibly powerful feature”
Additionally, Sito Shades has witnessed a marked reduction in administrative hours dedicated to order processing within their customer service team. This newfound efficiency has liberated the team to channel their energy into other critical areas of business development and customer service. In other words, Brandscope increased Sito’s business productivity, which led to positive growth.
Testimonial
“We sought a system that provided our retailers with the freedom and convenience to shop and place orders at their convenience while enabling our sales team to dedicate more precious time to visiting customers on the road. Additionally, the platform’s capability to establish a visually appealing showroom, complete with easy access to our marketing assets is another valuable feature.”
