Avenel Hats and Brandscope Crafting Success Together!
We’re thrilled to welcome Avenel to the Brandscope platform — a brand that’s been shaping Australian outdoor style since 1966. With nearly six decades of heritage, Avenel has been crafting premium hats for those who embrace the great outdoors. From city streets to bush tracks, each hat tells a story, reflecting the spirit of Australian living under their iconic Kookaburra emblem.
Quality is at the heart of every Avenel creation. As they say, “Trends change, but quality craftsmanship is timeless.” Generations of Australians have trusted Avenel to deliver hats that last — a tradition that continues today as the brand expands its reach through modern wholesale solutions.
To enhance their wholesale operations, Avenel partnered with Brandscope, the global B2B sales and marketing platform. Brandscope streamlines every stage of wholesale trade, making it easier for brands and retailers to collaborate more efficiently and profitably.
“Brandscope allows us to showcase our collections in a way that’s clear, efficient, and visually engaging for our retail partners. It makes pre-booking and replenishment so much easier for everyone involved,” says Sarah McAviney, Creative and Product Director, Avenel.
Prebook — Plan seasonal assortments and secure orders ahead of time.
Launching a new collection requires speed, clarity, and collaboration. Brandscope’s Prebook function empowers Avenel to communicate their product stories during the critical indent period. With digital assets like lookbooks, lifestyle imagery, and technical sheets embedded into the platform, retailers can make well-informed buying decisions when planning assortments.
Meanwhile, Avenel’s sales teams can collaborate directly with retail partners, applying sophisticated promotions and assortment-building tools to secure orders and hit manufacturing deadlines with confidence.
Refill — Restock bestsellers with real-time inventory visibility.
In the hat business, when a product peaks, you want to keep it in stock. Brandscope’s Refill function gives Avenel’s sales team and retailers a fast and intuitive way to replenish inventory. With just a few clicks, retailers can refill shelves, while integrated features like Quickfill and Count’n Fill make managing stock seamless.
Clearance, Pricebooks & Discounts — Streamlined Stock Management and Smarter Sales.
Avenel can seamlessly manage end-of-line products and slow-moving stock, ensuring items don’t sit idle on shelves. Through targeted clearance pushes, products can be quickly promoted and sold, freeing up space for new collections and keeping inventory flowing — reducing waste, unlocking cash flow, and maintaining retailer engagement with fresh products. At the same time, Brandscope’s Pricebooks and Discounts feature helps Avenel align with sales strategies, incentivise partners, and maintain consistent, accurate pricing. It eliminates costly errors, ensures retailers always receive the right information, and strengthens trust in every wholesale relationship.
Seamless Integration with Cin7 — A cloud-based ERP and inventory management platform.
The integration of Brandscope with Cin7 — Avenel’s ERP and inventory management platform — has allowed their wholesale operation to work more effectively. Stock, orders, and pricing data now sync in real time, eliminating manual processes and disconnected tools. This ensures retailers always see accurate information, minimising errors and freeing Avenel to focus on building stronger partnerships.
“Using Brandscope alongside Cin7 has completely transformed the way we manage wholesale. Together, these two platforms deliver efficiency, accuracy, and scalability — the perfect fit for Avenel’s next phase of growth,” adds Sarah McAviney.
Every Avenel hat has a story to tell. For their customers — whether they’re working the land, wandering the outback, or simply enjoying everyday life — an Avenel hat becomes part of their identity. Now, with Brandscope by their side, Avenel can ensure that these timeless hats continue to reach the retailers and customers who cherish them.
We’re proud to welcome Avenel to the Brandscope community. With a shared commitment to quality, collaboration, and innovation, this partnership is set to deliver value for both retailers and customers alike.
It’s a perfect fit — and we tip our hats to Avenel as they step into this exciting new chapter.
If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for Lifestyle Fashion Industry. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.
Brandscope has the tools and knowledge to help you grow your company. Don’t pass up the chance to explore new pathways of business efficiencies and sales growth opportunities. Contact us today to see how Brandscope can be a strategic partner in reaching your company’s objectives.
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