The Game Just Got Better...
Formula Sports, one of Australia’s most iconic lifestyle distributors, is now live on Brandscope, opening up exciting new opportunities for their retail partners across the country.
Known for their extensive range of darts, cue sports, racquet sports, toys, and games, Formula Sports has been a trusted name in the B2B wholesale space since 1991. With products that bring families together—from casual backyard fun to competitive tournaments—they’ve built a strong reputation for quality and reliability. Now, they’re taking their wholesale experience to the next level by joining the Brandscope platform.
“We’re all about making life fun, and that includes the experience our retailers have when working with us,” says Neil Jensen, Director at Formula Sports. “Partnering with Brandscope felt like the natural next step — it helps us support our sales teams, agents and retail partners in a way that’s fast, simple, and intuitive.”
The decision to join Brandscope was driven by a desire to streamline the wholesale process and create a better experience for both their internal team and retail network. With multiple brands under their umbrella—Formula Sports & Games, Cooee, Target, Powerglide, Waboba, and TEX—Formula Sports needed a platform that could do more than just host products. They needed a smarter, more efficient way to manage orders, keep retailers up to date with live inventory control, and make reordering as easy as a few clicks.
“Dead stock is dead cashflow,” Neil explains. “The faster our retailers can get product back on shelves, the better their business runs — and that means a stronger result for everyone.”
Brandscope’s platform offers that flexibility, giving retail partners a real-time view of inventory control, access to product information, and simple ordering tools like Quickfill. It’s a central hub that allows retailers to stay agile, avoid stockouts, and plan their purchasing around real-time demand, not guesswork. And for a brand like Formula Sports that covers everything from darts and pool cues to fun summer toys and pro-level gear, that kind of efficiency is a game-changer.
“It’s all fun and games… and now it’s all on Brandscope!” Neil jokes. “We love that our partners can see exactly what’s available, when they need it, and place an order in no time. It means fewer emails, less back and forth, and more time focusing on growing their business—and ours.”
While Formula Sports is initially focusing on core ordering capabilities through Brandscope, it’s clear the partnership lays the groundwork for even more powerful digital growth. The platform’s scalability and retail-friendly features align perfectly with their commitment to being a trusted, easy-to-work-with brand—one that grows alongside its customers.
“Cue the applause,” Neil adds. “We’ve hit the bullseye with this one. Brandscope is helping us level up the way we do business—efficiently, professionally, and with the same focus on fun that defines our brand.”
From racking up wins with new tech to darting into action with faster service, Formula Sports is embracing the future of wholesale with open arms—and a winning mindset.
Welcome to Brandscope, Formula Sports. Let the games begin!
If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the sport Industry. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.
Brandscope has the tools and knowledge to help you grow your company. Don’t pass up the chance to explore new pathways of business efficiencies and sales growth opportunities. Contact us today to see how Brandscope can be a strategic partner in reaching your company’s objectives.
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