We’re excited to welcome two fresh, fun and highly anticipated brands from Scout Brand Supply — Hope and SquishOz — now live on the Brandscope B2B wholesale platform. From cuddly collectibles to hydration heroes, these brands are primed to make a splash in wholesale!
Who Are Scout Brand Supply?
Scout Brand Supply is an Australian-born product partner and private-label expert helping brands bring inspired ideas to life — from concept and design through to manufacturing and delivery. With a philosophy grounded in quality, sustainability and agility, Scout Brand Supply collaborates with a diverse range of businesses to create everything from bespoke apparel and merchandise to consumer-facing products that spark joy.
Blending creativity with commercial expertise and operational excellence, Scout Brand Supply builds brands designed to resonate — both on shelf and with customers.
Meet Hope & SquishOz
Hope is Scout Brand Supply’s lifestyle-forward brand, built for victory. With a focus on thoughtful hydration and sustainable essentials, Hope is designed to elevate everyday adventures — blending practicality with personality in every detail, creating a more HOPEful world.
SquishOz, on the other hand, brings the fun. Soft, playful and full of character, these plush collectibles combine sport, personality and fandom in a way that connects with kids and collectors alike.
Perfectly positioned for toy and specialty retail, SquishOz proves that sometimes the softest products make the biggest impact — and they’re ready to squish the competition on shelf.
Together, Hope and SquishOz open up exciting wholesale opportunities for retailers across toy, lifestyle fashion and outdoor channels — delivering product ranges that spark joy, drive engagement and keep customers coming back.
Why Brandscope? A Marketplace Built for Growth
Brandscope is a purpose-built B2B wholesale marketplace platform that helps brands sell smarter and more efficiently — giving visibility, control and connection across sales channels all in one integrated system.
Through the platform, brands can:
- Present rich, digital catalogues in a branded environment through Brandscope’s Digital Asset Manager, giving retailers easy access to product images, videos, datasheets and marketing assets.
- Connect with a network of active, vetted retailers, building stronger B2B relationships.
- Control pricing and product visibility by channel ensuring the right products and offers are shown to the right retailers.
- Track engagement and buyer activity, gaining insights to optimise assortment, marketing and wholesale strategies.
For Scout Brand Supply, the decision was about scalability, efficiency and setting their brands up for success.
Refill: Fast, Easy, Efficient
One of Brandscope’s standout tools is Refill — an intuitive stock-replenishment system built for the modern wholesale cycle. With features like Quickfill (a four-click ordering tool) and automated stock models, Refill makes replenishment as seamless as placing an online order.
It’s all about keeping key products flowing — whether your retailers are focusing on SquishOz plushies or Hope hydration essentials. Retailers spend less time chasing inventory and more time selling, while brands spend less time on admin work and more time growing their business.
“We’re excited to bring Hope and SquishOz to the Brandscope platform,” says Jasmine Waterman, Wholesale Manager, Scout Brand Supply.
“Having a purpose-built B2B wholesale solution allows us to present our brands professionally while connecting with the right retailers. The Refill functionality in particular streamlines repeat ordering — helping our retail partners stay stocked and ready to sell.”
“Brandscope gives us the scalability we need as we grow across toy, lifestyle fashion and outdoor channels. It’s a smarter, more efficient way to connect with the market.”
With Hope and SquishOz now live on Brandscope, Scout Brand Supply is tapping into a curated digital B2B wholesale marketplace designed to build stronger, more strategic retail partnerships.
Through Brandscope’s intelligent profiling and retailer matching tools, Scout Brand Supply can connect with like-minded retailers across toy, lifestyle fashion and outdoor channels — ensuring the right product reaches the right stores. The platform enables controlled access, tailored pricing and streamlined ordering, creating a wholesale environment built for long-term growth.
It’s a smarter way to do business. Welcome onboard Hope and SquishOz.
If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale Ecommerce Platform for the Toy, Lifestyle Fashion and Outdoor Leisure Industry’s. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.
Brandscope has the tools and knowledge to help you grow your company. Don’t pass up the chance to explore new pathways of business efficiencies and sales growth opportunities. Contact us today to see how Brandscope can be a strategic partner in reaching your company’s objectives.
To speak directly with a Brandscope team member via the blue button below.
