TLDR: Inner Relm is now live on Brandscope, using the B2B wholesale platform to manage wholesale ordering, seasonal indent, stock replenishment, retailer pricing and trade promotions. The Gold Coast-born surf, beach and lifestyle brand is using Brandscope’s Indent, Refill, Pricebook and Discount tools to support wholesale growth and make ordering easier for retail partners.
Brandscope also integrates with Cin7 Omni, helping brands sync product data, inventory, pricing and confirmed sales orders between their ERP and wholesale ordering platform. For Inner Relm, this creates a more connected wholesale workflow, reducing manual admin while giving retailers a simpler way to view collections, place orders, reorder products and access accurate wholesale information.
Some brands are built for the podium. Inner Relm was built for something better… for the feeling you get when the wave finally comes, when the session runs long, when the crew is all there and nobody’s checking the clock. It’s beach culture lived from the inside out, and now it lives on Brandscope.
We’re stoked to welcome Inner Relm to the Brandscope platform. The Gold Coast-born surf and beach lifestyle label is stepping into a new chapter opening smarter, more efficient doors for its wholesale network across Australia and beyond.
Founded in 2017 by Ramana and Sam out of a spare bedroom on the Gold Coast, Inner Relm is a culture-led beach lifestyle brand with a strong and engaged global following. The brand resonates with a new generation who value individuality, community, and conscious living over competition-driven performance culture.
Confident, playful and forward-thinking, Inner Relm delivers commercially strong collections grounded in storytelling, originality, and consistent brand DNA.
“Everything we build at Inner Relm starts from the inside out, from that feeling of stoke that’s unique to everyone who’s ever paddled out or caught a wave. Our tagline says it best: Unlock your best days. Joining Brandscope is how we bring that same energy to our wholesale partners, giving them the tools to work smarter and grow with us,” says Sam, Co-Founder, Inner Relm.
How Brandscope Supports Inner Relm’s Wholesale Growth
Brandscope is a B2B wholesale sales and marketing platform that brings everything into one connected system. For action sport and lifestyle fashion brands like Inner Relm, where seasonal collections, retailer relationships and replenishment cycles all need to work in sync, it creates a fundamentally smarter way to operate. With real-time visibility, streamlined ordering, and built-in tools that support growth at every stage, Brandscope gives Inner Relm and its retail partners a better way to connect and trade.
For brands like Inner Relm, running on Cin7 Omni – the omni-channel inventory and order management ERP widely used across the action sport and lifestyle industry, the connection is even more powerful. Brandscope and Cin7 share a formal technology partnership, with a native, real-time data integration between the two platforms. Product catalogues, live inventory and pricing flow seamlessly from Cin7 Omni into Brandscope, giving retailers accurate, up-to-the-minute visibility at all times. Orders placed in Brandscope sync instantly into Cin7 Omni as confirmed sales orders, ready for picking, packing and dispatch. No re-keying. No delays. Just one connected operation from sell-in through to fulfilment.
With this foundation in place, Inner Relm is leveraging four core tools on Brandscope: Indent, Refill, Discount and Pricebook.
Planning the Season with Indent
Inner Relm’s collections are built around storytelling and originality, each season a new chapter in the brand’s creative journey. Brandscope’s Indent (Prebook) tool gives retailers the ability to forward order ahead of season, locking in their range with confidence and full visibility over what’s coming. For a brand like Inner Relm, where collections carry a clear seasonal arc, Indent ensures the right product gets into the right stores before the season kicks off.
Here are some of the key benefits of Brandscope’s Indent tool:
- Forward ordering by season so retailers can plan and commit to their range ahead of delivery
- Full catalogue visibility with rich product content, imagery and brand storytelling built in
- Streamlined order management for the Inner Relm team, cutting down manual back-and-forth
- Smarter sell-in conversations powered by data, helping retailers build better ranges each season
Keeping Best-Sellers Flowing with Refill
Once the season is live, the focus shifts to keeping high-performing styles in stock. Brandscope’s Refill tool is the purpose-built stock replenishment system designed to keep best-sellers flowing from warehouse to retail floor without the friction. For a brand with Inner Relm’s sell-through momentum, that’s exactly the kind of infrastructure that makes a difference.
Key features of Brandscope’s Refill tool include:
- Inventory Control — Real-time SKU-level visibility so retailers always know what’s available and when, eliminating backorder frustrations.
- Quickfill — A four-click reorder flow that makes topping up stock as quick and frictionless as possible.
- Stock Models — Tailored replenishment plans for specific retail formats, keeping the right styles front and centre.
- Superfill — Automated stock replenishment that maps inventory reports directly into stock models, so nothing runs dry.
Just like Inner Relm’s collections keep showing up in lineups season after season, Refill keeps stock showing up on retail floors automatically, efficiently and right where it needs to be.
Smart Pricing with Pricebook
No two retail partnerships look exactly the same, and Brandscope’s Pricebook tool gives Inner Relm the flexibility to reflect that. With custom pricing tiers, Inner Relm can manage different price levels for different retailer segments, whether that’s key accounts, independent surf shops or emerging retail partners, all from one centralised system. No spreadsheets. No manual price lists. Just the right price, automatically applied, every time an order is placed.
Flexible Promotions with Discount
Timing is everything in action sport and lifestyle fashion, and Brandscope’s Discount tool gives Inner Relm the agility to move with the market. Whether it’s a seasonal launch offer, an end-of-run clearance, or a retailer-specific incentive, the Discount module lets Inner Relm build, schedule and manage promotional pricing in one place with full visibility on both sides of the transaction. Retailers see the right offer at the right time. Inner Relm stays in control of margin and channel strategy. Clean, clear and completely on brand.
“Brandscope gives us a platform that matches the way we think about our brand; intentional, connected and built for the long run. Being able to manage our indent orders, replenishment, pricing and promotions all in one place means our retail partners get a better experience, and our team can focus on what we love: creating product and culture that helps people unlock their best days,” adds Sam.
Welcome On Board, Inner Relm
From a spare bedroom on the Gold Coast to lineups around the world, Inner Relm has built something rare. A brand with genuine soul, a global community that believes in what it stands for, and collections that speak for themselves. We’re proud to support the next chapter of that journey.
Welcome on board, Inner Relm. Here’s to unlocking your best days in and out of the water.
If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the Action Sports and Lifestyle Fashion Industry’s. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.
Brandscope has the tools and knowledge to help you grow your company. Don’t pass up the chance to explore new pathways of business efficiencies and sales growth opportunities. Contact us today to see how Brandscope can be a strategic partner in reaching your company’s objectives.
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