Every great Aussie story has a trusty sidekick — The mate who shows up, sticks around, and never lets you down. Whether it’s on the worksite, on the road, or out the back with the dog, Fridgy has earned that title for thousands of Australians.
We’re thrilled to welcome Fridgy to the Brandscope platform and there’s really only one way to say it: things just got a whole lot cooler! Marking an exciting new chapter for the proudly Australian-owned drinkware brand, Fridgy is now live on Brandscope, opening up a smarter, more streamlined way to do wholesale for retailers and stockists across the country.
Who Are Fridgy?
Born in the heart of the Pilbara and built for the harshest conditions Australia can throw at them, Fridgy lives by a pretty simple promise — if it’s not cold, it’s not Fridgy. Their range of triple-insulated, copper-lined stainless steel bottles, tumblers, can coolers and soft coolers is rugged, reusable and unmistakably Aussie.
“Bringing Fridgy onto Brandscope is a real game-changer for how we connect with our retail partners. Ordering is now as easy as picking up a cold one — exactly the experience we want to deliver right across our stockist network,” says Charlie Beck, Operations and Systems Lead at Fridgy.
Brandscope is a B2B wholesale sales and marketing platform that brings everything into one connected system, giving brands like Fridgy a smarter way to scale. With real-time visibility, faster ordering, and built-in tools to support ongoing sell-through, it creates a more efficient way to operate for both the Fridgy team and their retail partners, making it easier to sell smarter and order with confidence.
Smarter Stock Replenishment with Refill
Fridgy is jumping in with both feet by adopting Brandscope’s Refill feature, the intuitive stock replenishment tool designed to keep best-sellers flowing from warehouse to retail floor without the friction.
Here are some of the key benefits that come with Brandscope’s Refill feature:
- Inventory Control — Real-time visibility at SKU level for both “at once” and future months, eliminating the need for backorders and the frustrations that come with them.
- Quickfill — A four-click reorder flow that’s the B2B wholesale equivalent of online shopping, letting retailers top up stock in seconds.
- Stock Models — Tailored models for concept areas, floor stands and counter displays, so retailers can consistently focus on replenishing the styles flying off the shelves.
- Superfill — The standout automated replenishment tool that maps inventory reports straight into stock models.
Just like a Fridgy keeps drinks ice-cold for hours, Refill keeps stock flowing smoothly, automatically and right where it needs to be.
“We chose Refill because it just makes sense for a product like ours. Our best-sellers move fast, and we needed a system that could keep up. Brandscope gives our retailers a way to reorder in a few clicks, with full visibility of what’s available,” Charlie adds.
Marketing & Retailer Education, All in One Place
Creating premium stainless steel products built for extreme conditions is only part of the equation, telling that story consistently across every retail touchpoint is just as critical.
With Brandscope’s Market & Educate tool, Fridgy brings marketing, product education, and sales enablement into one connected ecosystem, embedded directly within the ordering experience. By combining powerful digital asset management with integrated marketing tools, Fridgy can seamlessly deliver the right content, to the right partners, at the right time.
Through a centralised hub of digital catalogues, product resources, and brand assets, Fridgy is able to:
- Empower retailers with up-to-date product knowledge, compelling brand storytelling, and ready-to-use marketing assets enabling them to sell with confidence.
- Launch new products with consistent, on-brand messaging across their entire stockist network.
- Ensure all partners stay aligned and informed, creating a unified brand experience from shelf to customer.
- Maintain ongoing engagement through built-in marketing automation keeping Fridgy front-of-mind well beyond the initial order.
By integrating education and marketing into the wholesale journey, Fridgy isn’t just supplying product they’re equipping their retail network with everything needed to represent the brand at its best.
“Being able to educate our retail partners and market our range from the same place we take their orders is a huge step forward. It keeps everyone aligned, from our sales reps to our retailers and ensures the Fridgy story is told the way it should be,” says Beck.
Powered Behind the Scenes
To keep the engine running smoothly, Fridgy’s Brandscope experience is fully integrated with their Odoo ERP. That means inventory, pricing, order data and customer information flow seamlessly between systems no double handling, no surprises, and no melted ice.
The Odoo integration ensures that what retailers see on Brandscope reflects what’s actually in stock at Fridgy HQ, so every order is fulfilled accurately and on time. For a brand built on dependability and durability, it’s the kind of behind-the-scenes reliability that mirrors the product itself: rugged, dependable and ready for the long haul.
Connecting Brandscope with our Odoo ERP gives us one source of truth across the business. Our team can spend less time chasing data and more time doing what we do best, building products that keep Australia hydrated, on the worksite, on the road, and everywhere in between,” adds Charlie.
Welcome On Board, Fridgy
From the iron-ore country of the Pilbara to retail floors right across Australia, Fridgy has built a brand that’s all about durability, performance and a healthy dose of Aussie spirit. We can’t wait to see where the road or worksite, beach, or trail takes them next.
Welcome on board, Fridgy. Here’s to selling smart, selling easy and selling more… and to keeping it cold, the way only Fridgy can.
If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the Outdoor Leisure Industry. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.
Brandscope has the tools and knowledge to help you grow your company. Don’t pass up the chance to explore new pathways of business efficiencies and sales growth opportunities. Contact us today to see how Brandscope can be a strategic partner in reaching your company’s objectives.
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