If you’re comparing JOOR, Shopify Plus, and Brandscope, chances are your brand is scaling, and wholesale is starting to feel more complex than it should.
Maybe you’re managing multi-territory seasonal pre-books.
Maybe your sales team is still relying on traditional printed sales tools.
Or maybe you’ve already nailed your DTC setup, and now you’re trying to bring wholesale into the fold without creating a mess.
Each platform approaches wholesale in its own way.
The one that works best for you depends on how your business actually sells.
This guide breaks down what really sets them apart, based on how brands use them in the real world.
If you’re ready to sell smarter, grow faster, and bring some order to your wholesale channel, this will help you choose the right path forward.
JOOR vs Shopify Plus vs Brandscope at a Glance
| Feature | JOOR | Shopify Plus | Brandscope |
|---|---|---|---|
| Pre-book workflows | ⚠️ Line sheets only | ⚠️ Apps or custom builds required | ✅ Native visual multi-month merchandising tools |
| Refill automation | ⚠️ Reorders supported, limited automation | ⚠️App-based or custom automation | ✅ QuickFill & Superfill with EDI |
| Rep collaboration | ⚠️ Basic showroom interactions | ❌ No native rep portal | ✅ Built-in rep workflows and access controls |
| Retailer discovery | ✅ Global marketplace + JOOR Discover | ❌ No built-in marketplace | ✅ Global marketplace + Targeted, curated introductions |
| Marketing assets & catalogues | ⚠️ Visual showrooms only | ❌ Requires external tools or CMS | ✅ Central asset library + catalogue exports |
| DTC + B2B combined | ❌ B2B only | ✅ Yes, with some dev setup | ⚠️ B2B only. Automated exports into DTC |
| ERP & integration support | ✅ ERP integrations (NetSuite, SAP) | ✅ Large app ecosystem | ✅ API or CSV for all major ERP platforms |
| Global reach & localisation | ✅ 150+ countries, multi-currency | ✅ Global with broad localisation support | ✅ 90+ countries, multi-language + currency |
| Support & onboarding | ⚠️ Standard onboarding | ⚠️ App-dependent support | ✅ Unlimited support + retailer onboarding |
| Inventory Management | ⚠️ Display of at-once availability | ⚠️ Display of at-once availability | ✅ Display of at-once and future inventory levels |
Table of Contents
How Each Platform Handles Pre-books and Refills
If your brand relies on seasonal ranges or ongoing reorders, this is where the platform you choose can either accelerate growth or slow everything down.
Here’s how each platform approaches it:
JOOR
JOOR gives brands access to digital showrooms and attractive line sheets. Retailers can place orders, and the platform provides a polished, buyer-friendly way to present collections. But there’s no native way to build structured pre-books. You can’t plan assortments by month or manage budgets across drops. Reordering is possible, but the process is entirely manual — there’s no automation or stock-aware refill logic built in.
Shopify Plus
Shopify Plus isn’t built for pre-books out of the box. You can use apps or create draft orders, but it takes a lot of setup. And even then, it doesn’t replicate how reps and retailers plan seasonal buys. Refill flows are basic. You can let retailers place follow-up orders, but there’s no logic for forecasting, inventory-based triggers, or automated suggestions.
Brandscope
Brandscope was purpose-built to make both pre-books and refills simple, structured, and collaborative.
The visual “whiteboard” merchandising tool allows reps and retailers to co-build assortments by range, drop, colour, or price. This makes pre-books organised and transparent from the start, with everyone aligned on budgets and seasonal plans.
For refills, QuickFill enables reorders in just a few clicks, while Superfill uses retailer inventory data to trigger replenishment semi-automatically. The result is faster stock movement, fewer missed opportunities, and less manual work for both brands and retailers.
Rep Collaboration & Sales Team Support
Your reps are the link between your brand and your stockists. If your platform makes it hard for them to suggest orders, plan campaigns, or work alongside retailers, you’re losing sales and time. Here’s how the platforms compare when it comes to real-world rep workflows:
JOOR
JOOR gives reps access to digital line sheets and showroom tools, which work well for trade shows and visual presentations. The platform supports structured collections with delivery windows and offers assortment planning features for buyers, including product attribution, size curves, and door-level allocation.
What is less clear from public documentation is whether reps have a dedicated workflow for suggesting pre-books or co-building assortments directly with retailers. Available materials focus more on buyer-side assortment tools, and there is no conclusive evidence of rep-specific interfaces or territory-based access controls. While reps can present products and capture orders, workflows for guided pre-books, collaborative assortment building, or territory management may rely on general visibility settings, API configurations, or external processes rather than built-in, rep-exclusive tools.
Shopify Plus
Shopify Plus doesn’t include a dedicated rep portal. You can technically allow reps to create draft orders or impersonate a customer account, but that introduces confusion and risk, especially as your sales team grows. Access control is basic, and most collaboration depends on third-party apps or manual workarounds.
Brandscope
Brandscope is designed with reps at the centre. Reps can log in, view assigned territories, and work with buyers to build and suggest orders in real time. They can see what retailers have added to their carts, track opens and engagement, and even use campaign-based pricing or access controls. Order suggestions for new collections, back-in-stock lines, or upcoming drops can be sent directly through the platform. Buyers can also review and accept with just a few clicks.
Marketing Assets & Catalogue Tools
If you’re serious about wholesale, your platform needs to do more than process orders. It should help you share your brand story, showcase your collections, and give retailers what they need to sell confidently. Here’s how the platforms compare when it comes to marketing assets & catalogue tools:
JOOR
JOOR’s showrooms are highly visual and support rich media — brands can embed hi-res product images, videos, and even documents within line sheets or on their Custom Profile page. This makes it easy to showcase collections in an engaging way.
What JOOR doesn’t appear to offer is a centralised library for broader brand collateral, such as training content, POS kits, or marketing decks, with structured access controls for reps and retailers. Public sources suggest that while assets can be added to product pages or profiles, teams often manage larger collateral libraries externally and share them via links or integrations.
Shopify Plus
Shopify gives you the tools to build a branded experience, but not the workflows that wholesale teams rely on. Sharing assets like lookbooks, education guides, or campaign videos requires custom CMS sections or apps. There’s also no easy way to link those materials directly to products or ranges, which adds extra steps for reps and buyers — and makes consistent storytelling harder to scale.
Brandscope
Brandscope includes a dedicated asset library built for wholesale. You can upload and download videos, 360° imagery (via ORDRE), lookbooks, and campaign content, and link them directly to your product ranges. Reps and buyers always have access to the latest materials, and you can export digital assets for D2C/B2B, POS and social media platforms; or download print-ready catalogues by range or drop. Everything is centralised, so your team spends less time chasing files and more time selling.
Retailer Discovery & Marketplace Access
Getting your brand in front of the right stockists is just as important as managing orders. Some platforms help connect you with new retailers. Others expect you to handle that yourself. Here’s how the platforms compare when it comes to retailer discovery and marketplace reach:
JOOR
JOOR gives brands access to one of the largest B2B fashion marketplaces in the world, with over 600,000 retailers and 14,000 brands. It also includes JOOR Discover, a data-matching tool that helps you identify potential stockists based on category or buying behaviour. If reach is your top priority, this is a strong offering. The trade-off is that retailer engagement still needs to be managed manually, and you’re competing in a crowded space with limited personalisation.
Shopify Plus
Shopify doesn’t offer any marketplace functionality or discovery tools for wholesale. You’re responsible for building retailer relationships from scratch. There are no features to help you find new buyers, run outreach campaigns, or track who’s engaging with your product catalogue. If you already have a strong network, that might not matter — but if you’re looking to grow wholesale, the platform won’t help you find new leads.
Brandscope
Brandscope includes a global B2B wholesale marketplace designed to introduce your brand to relevant stockists. Instead of a public directory, Brandscope runs targeted EDM campaigns to connect brands with retailers based on category, geography, or past buying behaviour. Reps are notified when a retailer views a line or adds products to a cart, making follow-up timely and personalised. This creates real visibility into retailer intent and opens up new opportunities without cold outreach.
DTC + B2B Combined
Some brands want a single backend to run both their DTC and wholesale channels. Others prefer to separate them. The right approach depends on your business model and how much complexity you’re willing to manage. Here’s how the platforms compare when it comes to combining DTC and B2B:
JOOR
JOOR is built for wholesale only. It doesn’t offer any DTC features or storefront capability. If you’re running a direct-to-consumer channel, you’ll need a separate eCommerce platform to manage that side of the business. This isn’t necessarily a downside if wholesale is your main focus, but it does mean managing two tech stacks.
Shopify Plus
Shopify Plus is the only platform of the three that allows you to run DTC and B2B from a single backend. You can use the same product catalogue, inventory, and CMS while offering separate pricing, net terms, and account access for wholesale buyers. This works well for brands that want to consolidate operations, but it does require customisation to get the B2B side working smoothly — and the user experience still leans heavily toward DTC by default.
Brandscope
Brandscope is focused entirely on wholesale offering functionality that manages enterprise level, global distribution. It doesn’t include any DTC storefront or consumer-facing tools. It’s designed to complement platforms like Shopify by handling the wholesale channel properly including all its nuances, rather than trying to be everything in one system. For wholesale-led brands, this separation helps simplify operations while giving each channel the structure it needs.
ERP & Integration Support
Wholesale platforms don’t work in isolation. They need to plug into your tech stack, sync with your inventory and ERP systems, and keep everything running without manual intervention. Here’s how the platforms compare when it comes to integration support:
JOOR
JOOR supports integrations with major ERPs like NetSuite and SAP, along with order and inventory syncing. It’s well-suited for larger brands with IT resources and established infrastructure. While the integrations are powerful, setup can be complex, and retailers still need to adapt to JOOR’s specific order formats and workflows.
Shopify Plus
Shopify has one of the largest app ecosystems on the market. You’ll find integrations for almost every ERP, CRM, and marketing platform, including out-of-the-box solutions and customisable APIs. The flexibility is a strength, but the downside is that getting wholesale-specific data to flow correctly can take time and technical work — especially if you’re adding B2B functionality through third-party apps instead of using built-in tools.
Brandscope
Brandscope supports ERP integration through direct APIs or CSV-based syncing. It’s designed to work in high-pressure wholesale environments, including trade shows and low-bandwidth locations. For advanced operations, it also supports EDI-based workflows, making it a strong fit for brands with distributor networks or major retail partners. Integration doesn’t require deep technical resources, and the platform is set up to work smoothly with existing back-end systems.
Global Reach & Localisation
If you’re selling across regions, your platform needs to support multiple languages, currencies, and tax rules. It should also help your reps and retailers operate comfortably in their own markets. Here’s how the platforms compare when it comes to global reach and localisation:
JOOR
JOOR is available in over 150 countries and supports multiple currencies. It’s well established in major fashion markets and has a strong global presence. However, there’s no clear breakdown of language support or localisation tools for reps and retailers, so it’s not always clear how much is natively supported versus managed manually.
Shopify Plus
Shopify offers strong localisation support across languages, currencies, and tax regions. You can run multilingual sites, customise experiences by market, and manage currency display through its Markets feature. The flexibility is a plus, but setting it up for wholesale buyers — especially when combined with custom pricing or terms — can take extra configuration.
Brandscope
Brandscope is built for global wholesale. It supports 90+ countries, with multi-currency capabilities and interface translations in English, German, French, Spanish, Portuguese, and more upon request. The platform adapts to regional pricing and workflows, making it easier for both sales teams and retailers to transact in their local context without added friction.
Support & Onboarding
Getting started is only half the challenge. What really matters is how well your platform supports you and your retailers over time. Here’s how each one handles onboarding, training, and ongoing support:
JOOR
JOOR provides standard onboarding and account support. Once you’re set up, the platform expects most brands to manage retailer training and support themselves. If you’re used to handling things internally, that might be fine. But if your retail network needs more hand-holding or guidance, it can create friction during adoption.
Shopify Plus
Support on Shopify depends heavily on how your store is built. While Plus customers do get access to priority support and a dedicated account rep, much of the B2B setup relies on third-party apps or custom code. That means you’ll often be dealing with multiple support teams — one for Shopify, another for each app, and possibly your own devs — which can slow things down when problems arise.
Brandscope
Brandscope includes unlimited onboarding and support — not just for brands, but for reps and retailers too. You’ll be assigned an account manager who understands your sales model, and the platform includes onboarding specialists who train your retailers directly. This ensures faster adoption, fewer errors, and less admin for your internal team. If wholesale is a big part of your business, this level of support saves time and keeps everything running smoothly.
When Each Platform Makes Sense
If you’re weighing up JOOR, Shopify Plus, and Brandscope, the best choice depends on how your business operates and where you’re trying to take it next. Here’s a simple breakdown.
JOOR
JOOR makes sense if your main goal is reach. Its marketplace is large, and it’s well suited to fashion and luxury brands wanting visibility with a wide network of retailers. The platform is strong for digital showrooms and line sheets, giving brands a polished way to present collections and capture orders.
When it comes to pre-books, rep-specific workflows, and automated refill logic, these aren’t clearly highlighted in JOOR’s public features. Reorders are supported, but many brands handle structured pre-books and rep activity through external tools or custom processes alongside JOOR. It’s worth double checking with JOOR to confirm whether any of these capabilities exist in non-public or enterprise modules.
Shopify Plus
Shopify Plus works well if your business is DTC-first and you’re looking to add wholesale to an existing setup. You’ll get flexibility and access to a wide app ecosystem. Just keep in mind that building a smooth B2B experience often requires extra development or third-party apps, especially if your team needs structured pre-books or sales rep collaboration.
Brandscope
Brandscope is the right fit if you’re looking for a B2B wholesale platform built specifically for wholesale-led brands that want structure, speed, and serious scale. It’s not trying to be a one-size-fits-all eCommerce tool. Instead, it focuses entirely on doing wholesale properly, and doing it better than anyone else.
With Brandscope, your team can plan assortments visually, automate refills based on retailer stock levels, collaborate with reps in real time, and deliver marketing content directly to buyers inside the ordering flow. Everything is centralised and connected, which means fewer tools, fewer errors, and a faster sales cycle.
Unlike platforms that need to be customised or extended with apps, Brandscope works out of the box. There’s no guessing, no patching together workflows, and no trade-off between performance and simplicity.
If your business is built on strong wholesale relationships, seasonal sell-ins, and retail partnerships that demand efficiency, Brandscope is built for you. It’s the platform brands grow into, not one they grow out of.
Ready to See It in Action?
If you’ve made it this far, you probably know which way you’re leaning.
Brandscope is purpose-built for wholesale brands that want to sell smarter, move faster, and stop relying on workarounds. It replaces spreadsheets, scattered tools, and manual processes with one platform your whole team can rely on — from sales reps to retailers.
If you want to see how it could work for your business, book a free demo today. We’ll show you the platform, answer your questions, and help you map it to the way you actually sell.
