We’re thrilled to welcome Omni Merch Group to the Brandscope platform. As one of Australia’s leading branded merchandise suppliers, Omni Merch Group brings a fresh energy to our growing network of suppliers — and today marks the beginning of a smarter, more connected way of doing business for their wholesale partners and retail buyers alike.
Who is Omni Merch Group?
Omni Merch Group is an Australian branded merchandise company specialising in high-quality promotional products, corporate gifting, and custom-branded goods. OMG connects retailers with their customers through the music, artists, and cultural fandoms they love, helping create more meaningful and engaging merchandise experiences.
With a strong focus on quality sourcing, fast fulfilment, and a curated product range, Omni Merch Group has built a reputation for reliability and creativity in the merchandise space. Their move to Brandscope reflects a commitment to providing their wholesale retailers with a best-in-class digital ordering experience.
“Omni Merch Group creates merchandise people actually want to wear and with Brandscope, that same level of quality now extends to how it’s discovered and bought.“ says Brett Olson, CEO of Omni Merch Group
Why Brandscope? The advantages for Omni Merch Group
Joining Brandscope gives Omni Merch Group access to a powerful wholesale platform purpose-built for the B2B market. For a branded merchandise supplier, the benefits are immediate and far-reaching.
- Expanding distribution — Connect with thousands of active wholesale retailers already transacting on the Brandscope network.
- Digital showroom — A professional, always-on product catalogue that retailers can browse and order from 24/7.
- Streamlined ordering — Retailers place orders directly through the platform, reducing manual admin and back-and-forth communication.
- Real-time data — Live inventory visibility and order tracking keep retailers informed and reduce the need for manual status updates.
- Faster time to market — New products and seasonal ranges can be published quickly, keeping the range fresh and retailers engaged.
- Brand consistency — Present products in a consistent, professional format that reflects the quality of the Omni Merch Group brand.
For Omni Merch Group’s wholesale retailers, the Brandscope platform means a smoother, faster, and more transparent purchasing experience — no more chasing spreadsheets or waiting for order confirmations by email.
Getting started with the Refill feature
Omni Merch Group is currently live on Brandscope using the Refill feature — one of the platform’s most powerful tools for managing inventory-driven product drops.
Refill Release allows Omni Merch Group to notify retailers the moment stock becomes available, creating a structured and fair ordering window that maximises sell-through and minimises the chaos of manual stock announcements. For a branded merchandise supplier managing multiple product lines and seasonal restocks, this is a genuine game-changer.
The feature gives wholesale retailers confidence that they’re getting timely access to in-demand products, while giving Omni Merch Group complete control over how and when stock is released to the market. It’s efficient, transparent, and built for the realities of modern wholesale.
Powered by Cin7 Core: a connected wholesale ecosystem
One of the standout elements of Omni Merch Group’s Brandscope setup is their integration with Cin7 Core as their ERP system. Brandscope and Cin7 share a formal partnership, and the result is a seamless, real-time data connection between the two platforms that eliminates duplicate data entry and keeps inventory, orders, and product information in sync.
Cin7 Core + Brandscope Integration
Omni Merch Group manages their inventory, product data, and order fulfilment in Cin7 Core. Through Brandscope’s native Cin7 integration, that data flows automatically into the platform — so buyers always see accurate stock levels, and orders placed on Brandscope flow directly into Cin7 Core for fulfilment without any manual re-keying.
For Omni Merch Group, this means their team spends less time on admin and more time focusing on what matters: sourcing great products, serving their retailers, and growing the business. For their wholesale customers, it means fewer errors, faster order processing, and greater confidence in what they see on screen.
The Brandscope and Cin7 Core partnership is built on a shared belief that the best wholesale technology is connected technology — and Omni Merch Group is a perfect example of that philosophy in action.
We’re proud to have Omni Merch Group as part of the Brandscope community. Their combination of quality product, strong brand identity, and smart use of technology — from Refill to Expanding Distribution — makes them exactly the kind of supplier partner that helps elevate the entire wholesale ecosystem.
As Omni Merch Group continues to grow their presence on the platform, we look forward to supporting them every step of the way. If you’re a retailer looking to connect with Omni Merch Group, or a wholesale brand considering making the move to Brandscope, we’d love to hear from you.
Welcome aboard, Omni Merch Group. Here’s to building something great together.
If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the Lifestyle Fashion Industry. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.
Brandscope has the tools and knowledge to help you grow your company. Don’t pass up the chance to explore new pathways of business efficiencies and sales growth opportunities. Contact us today to see how Brandscope can be a strategic partner in reaching your company’s objectives.
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