Background
Prior to partnering with Brandscope, Jetpilot’s internal team relied heavily on manually collecting and consolidating excel spreadsheet order forms submitted by multiple sales agents across various locations. These orders were then entered into their sales system, enabling the team to then distribute order confirmations and communicate with dealers regarding their orders.
Although this process was manageable for the size of the business at the time, JPI Group recognised the need for more efficient processes. With the addition of more brands coming onboard under the JPI Group umbrella and the expansion of product SKU’s, they understood the manual order management process was becoming increasingly time-consuming. This inefficiency made it harder to maintain the same level of service and support for their growing customer base and evolving needs.
In addition to managing the increasing number of brands and SKUs, JPI Group had to consider its plans for international expansion around sales and territories. As the customer base grew globally, the challenge of coordinating across multiple time zones made it increasingly difficult for the existing team to effectively service these regions.
According to JPI Group’s Follow International Support & Digital Operations, Chris (CJ) Avery, “With these challenges in mind we needed to find a solution and increase efficiencies. The biggest result that we wanted was a simple and effective way that allowed for fast and correct order capture no matter where in the world our customers were. We also needed to greatly reduce the amount of manual and time-consuming work that our service team was doing so that we could better service our customers’ needs outside of orders”.
Solution
JPI Group strategically implemented the Brandscope platform across its brand portfolio, including Jetpilot. This seamless integration with their ERP system, NetSuite, optimised the synchronisation of order and inventory management. The enhanced connectivity allowed for real-time collaboration between the sales team and retail buyers, driving significant improvements in operational efficiency.
Additionally, order frequency experienced a notable increase. By providing retailers with up-to-date stock availability and future inventory forecasts, the sales team was able to shift their focus to boosting sales and strengthening client relationships. This led to improved in-store brand visibility and substantially higher sell-through rates.
Outcome
“The most significant improvement we observed with Brandscope was the substantial reduction in time spent on order collection and data entry. What once took hours or even days to enter manually was now seamlessly transferred to our sales system, requiring no human interference or additional handling to capture and manage the data,” said Chris.
This process increased efficiencies around pre-book orders as well as helping reduce the time involved for their service team in communicating real-time stock availability when dealers needed to reorder. Dealers using Brandscope gained immediate access to current stock levels, allowing them to effortlessly place orders for inventory as needed. This, partnered with an automated feed into the sales system further expedited the process from order placements to orders being shipped. Overall, the customer experience with ordering became much quicker and more efficient.
In addition to providing real-time access to products as needed, Brandscope also centralised product details into a single reference point. This significantly reduced the volume of emails and communication required for dealers to obtain the necessary product information for their own sales platform or staff training.
These improvements not only enhanced operational efficiency but also freed up valuable time for sales teams and service staff. With less time spent on administrative tasks, they were able to focus more on meeting customer needs beyond the sales process.
“As our company has grown over the years, so too has Brandscope. This has allowed us to continue to increase our service standards by opening new pathways to better facilitate our customers needs and expectations as the retail landscape continues to change”.
Testimonial
“Brandscope has helped us to streamline and make ordering for our customers easier and in turn helped us to manage and control the ordering processes as well. This has enabled us to better service our customers’ needs and help drive our business further.”
