Background
GoActive is the Australian distributor for renowned brands including Thule, Konig, Survival First Aid, Viair, and Uvex. Their diverse and technically complex product portfolio spans multiple retail verticals—from automotive, 4×4, and bike, to watersports, baby, ski, outdoor, and specialty categories. Managing such a wide range requires precise inventory oversight and streamlined ordering processes.
Historically, GoActive’s internal sales and operations teams relied heavily on live Excel spreadsheets to track stock availability. While this approach was workable for team members with deep product expertise, it proved cumbersome, non-scalable, and unintuitive for external retail partners—creating friction in the ordering process and limiting growth potential.
As Steve Edmonds, General Manager of GoActive, explains: “While our parent company’s system was tailored specifically for vehicle-focused 4×4 applications, it lacked the flexibility and detailed category segmentation necessary to meet the diverse needs of our broader retailer network. With minimal uptake—just one to two retailer orders per day—it became clear that we needed a more user-friendly, visually-driven platform to better serve our customers and scale effectively.”
Beyond internal limitations, GoActive faced wider market challenges. Retailers today expect seamless digital experiences, real-time inventory visibility, and easy access to rich product information to make fast, informed purchasing decisions. The shift towards eCommerce and digital wholesale platforms accelerated by changing buyer behaviors meant that outdated systems and manual processes no longer met expectations.
To stay competitive and support retailer growth, GoActive needed to embrace digital transformation with a platform that could handle complex product assortments, enable intuitive navigation, and streamline the ordering journey. This digital transformation was essential not only for improving operational efficiency but also for aligning with evolving retail trends and capturing new business opportunities.
Solution
“Having successfully implemented Brandscope in the outdoor and ski industry in a previous role, I recognised it as the perfect fit for our business,” says Steve.
GoActive understood the benefits of adopting an aggregated B2B wholesale eCommerce platform rather than continuing to invest time and resources in developing and maintaining internal systems. Brandscope offered an intuitive, scalable solution that empowered the team to elevate product presentation and streamline the ordering experience across all product categories.
Key platform benefits included:
- Visual product presentation: Retailers can clearly see what they’re ordering, enhancing confidence and reducing errors.
- Advanced search and filtering tools: Simplifies navigation through GoActive’s extensive and diverse product range.
- Range pre-builds: Supports seasonal categories such as ski, footwear, and apparel by enabling curated assortments.
- Seamless pre-ordering: Allows buyers to commit to future stock with confidence, supporting inventory planning.
Importantly, Brandscope’s centralised and unified platform eliminated the need for ongoing internal development and maintenance—delivering efficiency and scalability—an outcome that reflects many of the benefits outlined in Brandscope’s white paper on Aggregated B2B Wholesale eCommerce Platform vs Bespoke System.
Outcome
Steve Edmonds shares; “Brandscope has significantly changed how we go to market. With real-time stock visibility, retailers now place orders knowing when products are available—eliminating friction and guesswork.”
In just six months, the impact has been clear:
- A 600% increase in daily orders, driven by enhanced real-time stock visibility and a streamlined ordering process.
- Substantially higher retailer engagement, with buy plans actively created and product assortments browsed on a regular basis.
- Reduced reliance on sales reps for basic information, as retailers now have direct access to data files and media assets through GoActive brand pages.
GoActive’s transition from a bespoke internal system to Brandscope’s purpose-built platform underscores the value of investing in a scalable, retailer-focused solution. By eliminating the complexity of ongoing development, GoActive was able to reallocate resources toward growth and customer engagement—while dramatically improving the ordering experience across its diverse brand portfolio.
Brandscope’s aggregated B2B wholesale eCommerce environment not only delivered the flexibility and visibility GoActive needed, but also aligned with modern retail expectations—enabling the business to compete more effectively in a dynamic market.
The results speak for themselves: accelerated order volume, stronger retailer relationships, and a more agile go-to-market strategy.
If you’re weighing up an aggregated B2B wholesale eCommerce platform versus building your own internal bespoke system, explore the benefits of adopting a proven B2B sales and marketing platform. Discover how choosing an established solution can streamline operations, boost engagement, drive growth, and improve profitability through stronger ROI.
To learn more, read our comprehensive white paper: Aggregated B2B Wholesale eCommerce Platform vs Bespoke System.
“….to build, or not to build?”
If you’re looking for a smarter way to manage and grow your wholesale business, Brandscope is the leading B2B Wholesale E-commerce Platform for the Outdoor Industry. Book a demo today to see how we can help you sell more, reduce costs, expand distribution and market and educate your customers.
Testimonial
“Brandscope has completely transformed the way we go to market. Moving away from internal systems to a purpose-built platform not only streamlined operations and reduced internal overhead, but also gave us the tools to scale with confidence. Retailers are more engaged, orders are up, and our team can now focus on growth rather than system maintenance.”
