Background
Founded by three friends with a shared vision, ThreeByOne is the powerhouse behind leading denim brands—Abrand Jeans, Rolla’s Jeans, and NEUW Denim. Rooted in progressive youth culture and a desire to create modern, considered jeans designed for life on the move, the company has earned a strong reputation for style, quality, and innovation. As their wholesale business expanded, managing operational complexity became a growing concern—particularly around inventory accuracy and order efficiency.
One of the biggest challenges was keeping stock data consistent between internal systems and what retailers saw online. With products moving quickly, discrepancies would often occur, leading to overselling or customer frustration.
“We needed a way to ensure our B2B platform always showed live stock levels, so our customers weren’t ordering products that had already sold out.” — Angelo Marcantonio, I.T Manager, Threebyone Pty Ltd
At the time, the process was largely manual. Stock-on-hand (SOH) reports were generated by hand, and then shared with B2B customers. Retailers would place orders via email, often typing out style codes and sizes manually, which ThreeByOne staff then had to re-enter into their system—a process that was time-consuming and prone to error.
“Often these orders wouldn’t reflect the correct delivery months shown on our current linesheets, which led to confusion and order issues.”— Angelo Marcantonio
Another friction point was the lack of easy access to product assets. Retailers couldn’t download imagery, barcodes, or SKU details directly from the B2B platform, which resulted in additional back-and-forth communication.
These challenges not only slowed down operations but created unnecessary strain on both sides of the wholesale relationship.
Solution
To address the growing challenges in their wholesale operations, ThreeByOne set out to find a solution that could improve efficiency, accuracy, and the overall customer experience.
They found the perfect fit with two powerful platforms:
Cin7, a cloud-based ERP and inventory management platform built to simplify and centralise operations for product-based businesses. It connects inventory, sales, purchasing, warehousing, eCommerce, POS, and third-party logistics into a single integrated system—eliminating the need for disconnected tools or manual processes. By providing real‑time visibility and control across channels, Cin7 helps brands streamline workflows, improve stock accuracy, and scale more efficiently. It’s ideal for companies looking to reduce complexity while gaining a competitive edge through automation and smarter inventory decisions.
Brandscope, a global B2B sales and marketing platform designed for brands, agents, and retailers to manage wholesale in one central location. From pre-book and refills to digital assets, product education, live inventory, and performance reporting, Brandscope streamlines every stage of the wholesale process in a single, unified platform. It enables real-time collaboration, improves operational efficiency, and reduces costs—empowering businesses to grow faster, trade smarter, and boost profitability through a more connected and efficient wholesale experience.
Together, these two platforms offered the ideal foundation to modernise ThreeByOne’s wholesale operations. By integrating Cin7 with their Brandscope B2B platform, ThreeByOne transformed their workflow—a move they describe as a “game changer.”
The integration provided a live, two-way sync between Cin7 and Brandscope, ensuring that retailers always see up-to-date stock levels in real time—greatly reducing the risk of overselling or miscommunication.
Additionally, this integration also enabled a detailed data flow that includes NET future available inventory by month, taking into account both stock receipted from the manufacturer and existing orders from retail partners.
“Now that Cin7 and Brandscope are fully synced, our B2B customers can see exactly what’s available—right down to future inventory by month. It eliminates so much of the guesswork.”— Angelo Marcantonio
Outcome
The results were significant—achieving a 76% improvement in the speed of indent orders being processed and an 80% uplift in retailer engagement.
“The workflow is so much cleaner and faster—less manual work means fewer errors and a lot more efficiency.”— Angelo Marcantonio
Retailers can now operate with confidence, knowing the information they see is accurate and up to date. They have instant access to everything they need—product imagery, barcodes, SKU details and downloadable assets via the media pack feature—all in one central place.
“It’s taken a lot of friction out of the B2B process. Everyone is seeing the same data, and the experience is seamless from both sides.”— Angelo Marcantonio
The Cin7 <> Brandscope integration is constantly evolving and now includes synchronizations for order status, product, pricing, imagery and payment gateway. This deeper level of integration has significantly improved how ThreeByOne manages its wholesale operations.
“This has really positioned ThreeByOne as the brand of choice when it comes to refilling their in-store inventory.”— Angelo Marcantonio
These improvements have led to streamlined processes, reduced admin time, and fewer errors—all contributing to lower operational costs, resulting in increased profitability. With less friction in their wholesale operations, the team can now focus more on growing the brand and supporting their retail partners.
“It just works—and it keeps everyone on the same page.”
CONTACTS
ThreeByOne
Angelo Marcantonio, I.T Manager,
angelo.marcantonio@threebyone.com.au
Cin7
John Liggett, Partner Manager,
john.liggett@cin7.com
Brandscope
Bryan Heenan, I.T Co-Founder,
hec@brandscope.com.au
Testimonial
“Our strategic integration of Cin7 and Brandscope delivers transformative value for B2B enterprises like ThreeByOne, providing unified inventory intelligence that drives operational excellence and competitive advantage. This technology partnership eliminates traditional supply chain friction points while enabling data-driven decision making that directly impacts bottom-line performance and customer satisfaction.” – Ajoy Krishnamoorthy, CEO, Cin7
